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How to Approach Meta Ads Targeting Now

Jon Loomer

Target your page followers, anyone who engaged with your page or posts, people on your email list, or anyone who visited your website. While it happened in and around 2015, it wasn’t revealed until 2018 and the impact to targeting would come after. Your Turn How has your targeting approach evolved? Warm Targeting.

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What is Good Engagement Rate?

Oktopost

Learn how to work confidently with data. Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. How to define a social media insight and come to meetings with data that matters to the business. Turn it into actions.

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Monday Roundup: Best WUL Guest Posts of 2015

Waxing UnLyrical

How to Develop Meaningful PR Measurement. Why: “Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand,” says Ancita Satija as she covers things to keep in mind when publishing content for your brand.

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Don’t buy influence, build it.

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The Experiment 2021: Ads Don’t Have to Suck

Jon Loomer

It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Ridiculous engagement rates. How it Worked. Website custom audiences were the backbone of The Experiment in 2015. But, for especially engaging content, you’ll get an organic push as well. Costs were also low.

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My Next Facebook Ads Experiment

Jon Loomer

Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. A whole lot has changed since that original experiment in 2015. Instead, I’m looking to reward loyal readers of my website while also incentivizing additional engagement. This, too, has clearly changed since 2015.

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How to Create the Perfect Social Media Marketing Mix

Rebekah Radice

As a business or brand, how do you strike the perfect social media balance? And how do you capture audience attention to improve awareness, engagement and interaction? How to Create the Perfect Social Media Marketing Mix. Q1) How do you find the perfect social media mix that captures audience attention? wn4tl4g18e.