article thumbnail

How to Approach Meta Ads Targeting Now

Jon Loomer

While it happened in and around 2015, it wasn’t revealed until 2018 and the impact to targeting would come after. How to Approach Cold Targeting An argument can certainly be made that there’s very little reason for interests and lookalike audiences now. Your Turn How has your targeting approach evolved?

How To 190
article thumbnail

What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

PR pros must understand how to harness and execute every part of the model (Paid, Earned, Shared, Owned). What’s PR En Route to in 2015? Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? Here’s what she said: 1. The PESO model will be the norm, not the exception. If not, where would you put them?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. How To Hack Your PR Strategy For Massive Growth. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

article thumbnail

Marketing Predictions for 2015

Mindjumpers

We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. With a close eye on Amazon Local, more brands will test hyper-local content in 2015. For my “safe, soft prediction,” I predict 2015 as the year of content-as-process.

Marketing 100
article thumbnail

Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! How Good Clients Change Your Life. Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA Counselors Academy 2015.

article thumbnail

Monday Roundup: Best WUL Guest Posts of 2015

Waxing UnLyrical

How to Develop Meaningful PR Measurement. What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. So, for today’s round-up, I’m giving a shout-out to our guest bloggers – regular, as well as one-time. Please share in the comments below.

article thumbnail

Trends in 2015: Ready for the next big thing?

Mindjumpers

Social Shopping – 2015 will probably make you consider adding social “buy buttons”. Wearables – some had this on their 2014 trend list but 2015 finally looks to be the year that wearables – especially smartwatches – really takeoff. How to structure glocal communication on Social Media.

Trends 100