Convince & Convert

MARCH 26, 2015

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Oreo Cookie (@Oreo) March 20, 2015.

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Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. How many views does a video need to be considered viral? For example, in 2015 one million views was considered viral, according to Animoto. Let’s dive in.

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Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital. million in 2019.

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Campaign Hashtag Sentiment Overview 47

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. How to Target Frequent Visitors. This is a start.

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Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. So… how can you do it? A truism whether in life or online.

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Engagement Tips Facebook Nielsen 131

Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. It’ll also show you how to run your own takeover, step-by-step. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. How to run a social media takeover in 5 steps. Increase exposure.

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Social Media How To Hosting Hashtag 111

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

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Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Adding a photo to your to tweets can boost re-tweets by 35%.

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Convince & Convert

OCTOBER 24, 2014

Content that educates members about how to make decisions about their healthcare, health insurance, or other related issues ends up on Michigan Blues Perspectives. This is as compared with a the costs of a direct mail campaign, for example, and his team can then calculate a tangible ROI. via A Healthier Michigan.

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Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

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Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement. Square secured the #1 spot on the Harris Poll by teaching Gen Zers how to become entrepreneurs through influencer marketing.

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Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. At Keyhole, we are most proud of how Keyhole users rave about our service. So what now?

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Hashtag Metrics Analysis Apple 52

The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. These include planning, attracting, retargeting, converting, engaging and measuring/experimenting. In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events.

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Conversation How To Software Analytics 70

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Below, we take a look at the overall direction of social media and how four emerging platforms address those trends. Houseparty, The platform to engage Gen-Z.

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Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. How did they do it? A Compelling Campaign. campaign on Instagram. campaign—in a good way.

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Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. Valentine’s Day Campaign Tips For 2016. Top 10 Influential Social Media Campaigns of 2015. How to Build a Social Community: 4 Tips. How to Build Stronger Bonds With Your Community.

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Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. So how do you capture even a bit of that attention? Here are 7 social media promotion ideas to explore instead, and how to execute them. Step 4: Engage! Nothing drives engagement like humor. Definitely don’t do that. Social media should be social.

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Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. Here’s a more in-depth look at how to determine social media ROI based on your goals: Get More Traffic. How to Find the Information in Sprout. But how do you track it?

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Social Media How To ROI Hashtag 104

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Is engagement down? Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Are sales dropping? Find out why.

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Crimson Hexagon How To Focus Group Data 60

Convince & Convert

OCTOBER 9, 2015

Want to generate more engagement with your company’s out-of-home ads? If this seems easier said that done, consider taking a page from JetBlue’s #NYCTakeoff campaign playbook. In the campaign, JetBlue hid prizes in bus shelter ads at 181 stops across New York City’s five boroughs. dj not a dj (@Steffi_NYC) October 6, 2015.

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Convince & Convert

DECEMBER 4, 2015

The combination of tapping into existing behavior and great prizes offers a nice way to drive engagement, plus seasonal UGC that can be re-leveraged as content throughout the holiday timeframe. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. NoPurchNec18+ pic.twitter.com/eqryLSE0hI. Give Something Cool Away for Free.

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Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. The campaign’s unveiling shared under the app’s Journal section kicked off the summer-long series and let users know what to keep an eye out for in the coming months, and how to participate.

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Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

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Instagram Nielsen Collaboration Influencer 105

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

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Communities Case Study Tumblr Campaign 60

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. No effects.

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Social Media Brands Case Study Film 60

Oktopost

MAY 23, 2022

In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. How to be successful with intent-based marketing. Prioritize leads based on engagement. Engagement (downloads and clicks).

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B2B Marketing Paid Search Buy 89

Audiense

MAY 16, 2016

How does Porsche implement Twitter into its social strategy? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign.

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Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Today’s top Instagram marketers are measuring and testing the elements inside of those posts to try and determine how to improve on strategy. From this data, we see that around 8:30 a.m. Caption Testing.

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yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Engagement, shares, conversions, and total time spent watching was more important.

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Video Marketing Vimeo YouTube 133

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Check out 10 Great Examples of User Generated Content Campaigns.

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Sprout Social

AUGUST 2, 2016

Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. Or users can simply engage in the conversation happening around that hashtag. This is just another way for consumers to engage, discuss and connect with businesses on social media. How to Create a Hashtag. Instagram Hashtags.

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Hashtag How To Nielsen Social Networking 40

Ignite Social Media

JUNE 1, 2016

Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. If the brand does not post something new for days or even weeks on Facebook, the engagement is much higher on Facebook than Twitter (even though it posts regularly on Twitter).

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yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

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Convince & Convert

JULY 23, 2015

With so many uses for the emoji, the challenge and opportunity for companies becomes how to utilize them in a way that’s on brand and adds value to their overall digital content efforts. Look no further than brand activations around World Emoji Day for inspiration on how to incorporate emojis into your digital content. hRAIAWXdi4.

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Company Storify Education Newsletter 60

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. Why: “Generating buzz is vital for the success of a startup,” says Andrew Blackman as he explores how to make your startup “stand out from the crowd” in this post that has some classic, never-get-old, tips. Growth Hacking” – Ignore the Hype.

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Convince & Convert

AUGUST 7, 2015

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. Lowe’s (@Lowes) August 5, 2015. Lowe’s (@Lowes) August 5, 2015. 7itdsjovZ8.

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Retail Campaign Curation Newsletter 60

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on.

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