Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Heck, look no further than how hard some companies had to pivot during COVID-19.

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Jon Loomer

OCTOBER 29, 2021

Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. A whole lot has changed since that original experiment in 2015. In addition to rewarding and incentivizing engagement, I want to test how small an audience can be to reach it. This, too, has clearly changed since 2015.

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Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. These connections can’t be bought or earned with one-and-done campaigns. Are you seeking a diverse set of opinions before launching new campaigns, messaging or creative?

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Jon Loomer

OCTOBER 13, 2015

How to Target Frequent Visitors. The first thing you could do is create a Website Custom Audience of anyone who visited your website during two different years, like 2015 and 2014. This WCA would then build a list of all of those who visited blog posts with both the 2014 and 2015 year stamps during the past 180 days.

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Sprout Social

OCTOBER 6, 2022

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. How many views does a video need to be considered viral? A step-by-step guide on how to make a viral video on social.

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Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital. million in 2019.

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Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

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Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. How much of your content plan is visual? If your team is not able to put together a campaign like this, give us a call – we can train them how to do it in three days. Adding a photo to your to tweets can boost re-tweets by 35%.

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Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Looking for more inspiration on how to use multiple devices to tell a story from unique angles? But, why just use one smartphone or GoPro?

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Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. It’ll also show you how to run your own takeover, step-by-step. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. How to run a social media takeover in 5 steps. How will you do it?

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Convince & Convert

OCTOBER 24, 2014

Content that educates members about how to make decisions about their healthcare, health insurance, or other related issues ends up on Michigan Blues Perspectives. This is as compared with a the costs of a direct mail campaign, for example, and his team can then calculate a tangible ROI. via A Healthier Michigan.

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Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Being familiar with what they’re seeking will allow you to align your campaigns so that both of you stand to gain from the arrangement. Guest Post by Jessica Davis.

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Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. How did they do it? A Compelling Campaign. campaign on Instagram. campaign—in a good way.

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Convince & Convert

DECEMBER 12, 2014

The Live Who You Are campaign, integrated across several social media platforms , is another example of how Corcoran’s social messages are much more than property listings. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. Social Media Number of the Week: 10. of revenue.

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Sprout Social

MAY 10, 2022

Square secured the #1 spot on the Harris Poll by teaching Gen Zers how to become entrepreneurs through influencer marketing. In August, Planters continued the campaign by Tweeting about Peanut Jr.’s Although the campaign launched in 2015, the brand changed the 2020 campaign approach slightly. s birthday.

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Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji are currently used by major companies as part of marketing and communications campaigns. In June 2015, GM put out a press release composed entirely of emoji to introduce the new 2016 Chevrolet Cruze.

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The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events. The average live webinar viewing time has also steadily risen from 38 minutes in 2010 to nearly 56 minutes in 2015.

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Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. Valentine’s Day Campaign Tips For 2016. Top 10 Influential Social Media Campaigns of 2015. How to Build a Social Community: 4 Tips. How to Build Stronger Bonds With Your Community.

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Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

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Hashtag Metrics Analysis Apple 52

Oktopost

NOVEMBER 10, 2021

Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Under Eric’s leadership, the company worked on advertising campaigns with brands including Nike, Toyota, and Apple and motion pictures including Iron Man, Hunger Games, and Avatar.

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Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Implement campaigns based on location, and use tailored messaging to reach specific users.

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Convince & Convert

OCTOBER 9, 2015

If this seems easier said that done, consider taking a page from JetBlue’s #NYCTakeoff campaign playbook. In the campaign, JetBlue hid prizes in bus shelter ads at 181 stops across New York City’s five boroughs. dj not a dj (@Steffi_NYC) October 6, 2015. Want to generate more engagement with your company’s out-of-home ads?

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Pam Moore

DECEMBER 14, 2017

You create content for a campaign, marketing program or Facebook ad test run. Smart and savvy marketers know how to organize their content from the start so that they can maximize every dollar invested. This episode of the Social Zoom Factor podcast provides a tutorial for how to use our Content Marketing Inventory Worksheet.

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Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Are sales dropping? Find out why. Is engagement down?

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Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. Here’s a more in-depth look at how to determine social media ROI based on your goals: Get More Traffic. How to Find the Information in Sprout. But how do you track it?

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Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

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Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. So how do you capture even a bit of that attention? Here are 7 social media promotion ideas to explore instead, and how to execute them. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development.

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Convince & Convert

DECEMBER 12, 2014

The Live Who You Are campaign, integrated across several social media platforms , is another example of how Corcoran’s social messages are much more than property listings. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. Social Media Number of the Week: 10. of revenue.

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Convince & Convert

DECEMBER 4, 2015

Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. On Black Friday, Snapchat users were able to get a free lens developed by Beats, dubbed “Drake Big Rings” in the in-app store, making the company the first consumer brand to run a Sponsored Lens campaign. NoPurchNec18+ pic.twitter.com/eqryLSE0hI. All the cool kids are doing it!

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Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. The campaign’s unveiling shared under the app’s Journal section kicked off the summer-long series and let users know what to keep an eye out for in the coming months, and how to participate.

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Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. No effects.

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Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Below, we take a look at the overall direction of social media and how four emerging platforms address those trends. 14 of the Most Successful Social Media Marketing Campaigns.

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Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Today’s top Instagram marketers are measuring and testing the elements inside of those posts to try and determine how to improve on strategy. Hashtag Creative Testing.

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ProBlogger

MARCH 20, 2018

Here’s how she did it. When I launched my eco-living blog lauratrotta.com in late 2015, I never imagined it would become the launchpad for crowdfunding substantial amounts of money to grow my business (and my impact). I could go on and on about how crowdfunding through my blog has helped me. How does crowdfunding work?

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Lucy Hall

NOVEMBER 11, 2014

Social media is not a one size fits all solution, you will need to use the platforms as your medium and your creativity to devise campaigns. What would you like to achieve overall in 2015 using social media? Once you have established your goals, you can then work out how to reach them. Profile your ideal customer.

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Ignite Social Media

JULY 24, 2020

This got our team thinking about the upcoming holiday season and how the key shopping days that most consumers rely on for purchases will be impacted. What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. Amazon Prime Day.

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Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

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