Firebelly

MARCH 23, 2015

But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. Until people are uploading their brains to the internet, social media will never get credit for those sales. They just can’t. And neither can you.

Social Media 170

Social Media Discount Course Publishing 170

Waxing UnLyrical

MAY 4, 2015

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Please share in the comments below.

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Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. 4) Connect your other social media accounts. Instagram allows you to easily syndicate your photos to your other social accounts (Facebook, Twitter, Tumbler, Flickr, and Foursquare). This month I decided to take on my favorite app, Instagram.

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Instagram Syndication Hashtag Foursquare 100

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. 4) Connect your other social media accounts. Instagram allows you to easily syndicate your photos to your other social accounts (Facebook, Twitter, Tumbler, Flickr, and Foursquare). This month I decided to take on my favorite app, Instagram.

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

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yMarketingMatters

FEBRUARY 8, 2016

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Smartphone App in 2015.

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Social Media URL iPhone iPad 100

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing.

Social Media 133

Social Media Marketing Study Activities 133

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. And social media is arguably the best channel for doing exactly that. Customers change. Industries pivot.

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Sentiment How To Marketing Analysis 134

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

yMarketingMatters

DECEMBER 6, 2015

Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. How awesome is that?

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Social Media Sentiment Study Advertising 100

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org.

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Social Media Collaboration Team Resources 100

Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. But they are united by the importance of analytics and integration in digital marketing.

Social Media 149

Social Media Strategy Apple Analytics 149

Laurel Papworth

JUNE 21, 2015

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015.

Course 40

Course Social Media Class iPad 40

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

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Video Marketing Vimeo YouTube 133

Convince & Convert

DECEMBER 8, 2014

And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. What Facebook Says You Shouldn’t Do in Your Facebook Marketing. Facebook Told Us How to Do Facebook Marketing. Mark Zuckerberg.

Facebook 168

Facebook Marketing How To Feed 168

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Whether they’re commenting or captioning, people love to express themselves with something a bit more exciting than words. What Emojis Mean for Marketers. In 2015, Chevrolet created an emoji-only press release.

Tips 119

Tips Marketing Press Release Influencer 119

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. If you’re a marketer, how can you coordinate employee advocacy for your brand? As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands.

Social Media 84

Social Media Guidelines Hashtag Training 84

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. I followed some well-known writers and marketers to keep consuming content related to my industry regularly. Ultimately, I was posting, commenting, engaging, and networking in a few weeks. So, I started consuming content on LinkedIn.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. 756 comments. 778 shares.

Social Media 108

Social Media Study LinkedIn Instagram 108

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Ignite Social Media

JANUARY 17, 2017

The Super Bowl is … “the Super Bowl” of social media for brands. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets. 2) “We’re Not Playing” Marketing Plans.

Social Media 60

Social Media Sports Hashtag Trends 60

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Do this: The Facebook algorithm loves … Posts with lots of Likes, comments, and shares. Posts that receive a high volume of Likes, comments, or shares in a short time. Posts that ask for Likes, comments, or shares.

List 190

List Facebook Feed Feedly 190

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. It used to be a one-to-many channel.

Social Media 112

Social Media Engagement Brands Airlines 112

Socially Sorted

DECEMBER 28, 2015

These are social media and marketing tools I will be taking with me into 2016. I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. 9 Magic Social Media and Marketing Tools.

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Tools Social Media Marketing Apparel 75

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

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Marketing Startup Consultant Flickr 100

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Most people on YouTube aren’t actively creating videos, though they might be participating in the comments or subscribing to channels (or just revisiting their favorite Vine videos.) use YouTube. are in Japan.

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Statistics YouTube Marketing HootSuite 145

Buffer Social

JANUARY 15, 2017

Setting social media goals is hard. ” This is how I tend to go about setting social media goals. Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. 7 Popular Strategies for Setting Social Media Goals. Absolutely!

Social Media 111

Social Media Strategy Metrics Research 111

Webbiquity SMM

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Social Media Examiner ). Social Media Examiner ).

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Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. On Social Media.

Marketing 100

Marketing Metadata Retail Airlines 100

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

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Organization Flipboard Social Media Company 108

Lucy Hall

APRIL 28, 2015

Facebook says: Lastly, many people have told us they don’t enjoy seeing stories about their friends liking or commenting on a post. I am sorry to say that those likes and comments we strive for now mean a lot less when it comes to virality or helping other people discover your content. Read Facebook's full news feed update here.

Facebook 60

Facebook Feed Feedly News 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Whether they’re commenting or captioning, people love to express themselves with something a bit more exciting than words. What Emojis Mean for Marketers. In 2015, Chevrolet created an emoji-only press release.

Tips 60

Tips Marketing Press Release Influencer 60

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

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Sports Social Media Engagement Compete 82