Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. They have no agenda.

Strategy 145

Strategy Social Media Marketing Consultant 145

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 133

Sentiment How To Marketing Analysis 133

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 112

Social Media Marketing Atlassian Team 112

Jon Loomer

MARCH 17, 2021

It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Website custom audiences were the backbone of The Experiment in 2015. People will like, comment, and share. The Weaknesses in 2015. Browser settings and now iOS 14 make tracking more difficult than it was in 2015.

Cost 207

Cost Tips Campaign Engagement 207

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Do this: The Facebook algorithm loves … Posts with lots of Likes, comments, and shares. Posts that receive a high volume of Likes, comments, or shares in a short time. Posts that ask for Likes, comments, or shares.

List 190

List Facebook Feed Feedly 190

Jon Loomer

OCTOBER 29, 2021

Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. A whole lot has changed since that original experiment in 2015. This, too, has clearly changed since 2015. Let me know in the comments below! Sometimes, they can surface exclusive content. Top-Line Details. Let Me Know.

Facebook 209

Facebook Aggregator Upcoming Campaign 209

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Whether they’re commenting or captioning, people love to express themselves with something a bit more exciting than words. What Emojis Mean for Marketers. In 2015, Chevrolet created an emoji-only press release.

Tips 119

Tips Marketing Press Release Influencer 119

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

Video 133

Video Marketing Vimeo YouTube 133

Convince & Convert

DECEMBER 8, 2014

And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. What Facebook Says You Shouldn’t Do in Your Facebook Marketing. Facebook Told Us How to Do Facebook Marketing. Mark Zuckerberg.

Facebook 168

Facebook Marketing How To Feed 168

Waxing UnLyrical

DECEMBER 22, 2014

2, 2015, back on Jan. And you have every good wish from us to you for a wonderful start to 2015. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. 3 Essential Tips for Digital Marketers. What’s PR En Route to in 2015? Digital marketing shifts coming out of AdTech 2014.

WordPress 184

WordPress Consultant Flickr Eventful 184

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

Bill Hartzer

APRIL 9, 2015

By the way, if you haven’t seen the post, it’s titled “ Globe Runner Welcomes Matt Cutts as Director of Search “ On the April 8, 2015 “This Week at Google” Twit.tv show with Leo Laporte and Jeff Jarvis, Matt Cutts commented my our April Fool’s prank. Google Search Engines'

Comments 60

Comments Conference SEO Google 60

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. 20, 2015: No more hoaxes. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. I followed some well-known writers and marketers to keep consuming content related to my industry regularly. Ultimately, I was posting, commenting, engaging, and networking in a few weeks. So, I started consuming content on LinkedIn.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. million YouTube ads (including 550 billion views) uploaded between 2015 and 2019.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

Influencer 100

Influencer Engagement Social Media Marketing 100

Proactive Report

JANUARY 5, 2015

Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. Always thank your customers for their feedback and use it to build a better business in 2015.

Reputation 40

Reputation Airlines Review System 40

Webbiquity SMM

JANUARY 19, 2016

Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Jon Loomer

JANUARY 10, 2024

Maybe things didn’t officially start shifting during the election season of 2015, but that’s certainly when the seeds of change were planted. Let me know in the comments below! New detailed targeting to reach people by actions and behaviors. New custom audiences to reach those who have engaged with you.

Real Estate 186

Real Estate Campaign Advertising Trends 186

Lucy Hall

APRIL 28, 2015

Facebook says: Lastly, many people have told us they don’t enjoy seeing stories about their friends liking or commenting on a post. I am sorry to say that those likes and comments we strive for now mean a lot less when it comes to virality or helping other people discover your content. Read Facebook's full news feed update here.

Facebook 60

Facebook Feed Feedly News 60

Writtent Blog

JANUARY 21, 2015

It might be 2015, but content and search engine optimization still go hand in hand. As an online writer or marketer, the key is to strike the right balance; create quality content that people want to read and search engines want to index. Here are five effective techniques to work into your digital marketing plan.

SEO 40

SEO Engineering Engagement Google 40

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media HootSuite Meme Influencer 142

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Whether they’re commenting or captioning, people love to express themselves with something a bit more exciting than words. What Emojis Mean for Marketers. In 2015, Chevrolet created an emoji-only press release.

Tips 60

Tips Marketing Press Release Influencer 60

Laurel Papworth

JUNE 21, 2015

August 3rd-5th 2015. How do I get more Engagement (likes, shares, comments) and more Reach? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further!

Course 40

Course Social Media Class iPad 40

Kikolani

FEBRUARY 27, 2015

Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. 7 Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat.

Products 60

Products Marketing SEO URL 60

Jon Loomer

OCTOBER 11, 2023

While it happened in and around 2015, it wasn’t revealed until 2018 and the impact to targeting would come after. Let me know in the comments below! It was generally seen as good practice to have multiple ad sets, if not multiple campaigns, dedicated to each audience segment. One was the Cambridge Analytica scandal.

How To 190

How To Groups Groups Campaign 190

Kikolani

MARCH 6, 2015

Fetching Friday is back for week ten of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 7 Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. 9 Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius.

Products 60

Products Marketing Journal Mobile 60

Kikolani

JANUARY 30, 2015

Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin. Search Engine Marketing. Social Media Marketing.

Products 60

Products Marketing SEO Skills 60

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Firebelly

MARCH 23, 2015

” Of course there are those who didn’t comment, but will still swing by for that special or add that recipe to their weekly meal plan. Until people are uploading their brains to the internet, social media will never get credit for those sales.

Social Media 170

Social Media Discount Course Publishing 170

Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. How To Fix 9 Harmful Misconceptions about Content Marketing by Stephen Moyers.

Products 60

Products Marketing Compete SEO 60

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Eventful 133

Waxing UnLyrical

SEPTEMBER 2, 2020

The Social PR Virtuoso® Master Course – which you might remember is the flagship online training program I launched in 2015 – is now one of the first in-depth, asynchronous online trainings proudly hosted and offered by Australia’s Centre for Strategic Communication Excellence. What about you?

Course 130

Course Training Consultant Class 130