Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

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Communities Case Study Tumblr Campaign 60

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Relying on one-way communication channels like lead capture forms won’t cut it. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Conversation Strategy Social Media Marketing 100

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

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Examples Social Media Marketing Upcoming 78

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

Janet Fouts

DECEMBER 30, 2014

. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1.

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Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Campaign Analysis. With our friends at @BlkWomenPhoto , we asked the community to share their perspective on why #BlackJoyMatters to them and how they create those moments of joy — [link] #VSCO.

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Issues Survey Campaign Authentication 136

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

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Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Case Study 100

Case Study Banking Campaign Reputation 100

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated.

Social Media 142

Social Media Meme HootSuite Influencer 142

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

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Sample Samples Discount Influencer 79

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Convince & Convert

NOVEMBER 6, 2015

This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image. Lean Cuisine (@LeanCuisine) October 27, 2015.

Company 60

Company Campaign Communities Video 60

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Six marketing lessons for International Women’s Day. What IWD campaigns, past or present, have inspired you?

Case Study 100

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Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

Campaign 40

Campaign Instagram Brands Delicious 40

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain. Javier Burón.

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Resources Data Groups Groups 90

Mindjumpers

NOVEMBER 17, 2015

This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network. I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. The social channels rose up to bridge the communication gap.

Activities 0

Activities Social Media Hashtag Campaign 0

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. Holly Clarke , EMEA Marketing Manager, Airbnb. Rainforest. Volcano. 'Nuff

Brands 103

Brands Hosting Hotels Campaign 103

Unmetric

APRIL 11, 2016

Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric.

Comparison 113

Comparison Metrics Analytics Engineering 113

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. If you run campaigns like we do here at Post Planner, you need details about customer actions.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ). Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68

Convince & Convert

AUGUST 7, 2015

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. Here, we’re right in the community.” Lowe’s (@Lowes) August 5, 2015.

Retail 60

Retail Campaign Curation Newsletter 60

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. Instead, talk “with” the community you’re building. Kim Garst ツ (@kimgarst) March 13, 2015.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Waxing UnLyrical

MARCH 13, 2015

Let’s you play a better campaign. The effect that budget has on quality PR measurement has always been a key interest to the #measurePR community. I think that’s an excuse for marketers and PR pros who are afraid of data. ET; and in April, we’ll be focusing on community relations and the measurement thereof.

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Consultant Flickr Metrics Travel 100

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Buffer Social

NOVEMBER 29, 2018

Mike has been working with brands on their content and marketing efforts on Twitter for over six years, and he recently jumped on a call with me to explain the power of purpose-driven marketing — the topic of his talk at this year’s Social Fresh conference. Demonstration before communication.

Brands 94

Brands Retail Campaign Authentication 94

Buffer Social

JUNE 30, 2017

But since we’re celebrating the positive impact of social media on people’s lives and on the world for this campaign, these are all particularly meaningful and important moments in the social media history. Community Support during World Tragedies. Scott Kelly (@StationCDRKelly) September 22, 2015. Arab Spring.

Social Media 111

Social Media MySpace Hashtag News 111

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones.

Content 60

Content How To Tumblr UGC 60

Rebekah Radice

AUGUST 10, 2015

Posted by Better Homes and Gardens on Saturday, July 18, 2015. how long have you been serving the community). A call to action isn’t just for your marketing material. Change up your posts by using images, links, video and other media to monitor what works best in your community. Use Visual Marketing.

Engagement 131

Engagement Tips Facebook Nielsen 131

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. 34% of marketers have generated leads using Twitter. And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands? It can have a significant impact on your marketing efforts by increasing awareness of your brand, events and special offers.

Mobile 180

Mobile iPhone iPad Training 180

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. For example, in 2015 one million views was considered viral, according to Animoto. at least once. Pinpoint your goals.

Video 128

Video Social Media How To Trends 128

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined. Is Your Content Marketing Strategy Painful for Prospects? From Jean-Michel Dumont.

CSR 100

CSR Travel Consultant Authentication 100

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. If you run campaigns like we do here at Post Planner, you need details about customer actions.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105