Waxing UnLyrical

DECEMBER 15, 2014

IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador. In this short yet compelling read, Shel Holtz takes a walk down memory lane, sharing why discouraging brand ambassadors due to red tape can ultimately hurt reputation and sales. What were your big lessons learned in 2014?

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Loyalty Consultant Startup Flickr 180

Waxing UnLyrical

FEBRUARY 3, 2014

How Social Media Impacted the 2014 Indian Elections. Why: In this great guest post for WUL, Ancita Satija examines how India’s AAP (Aam Aadmi Party) used social media to impact the 2014 Indian elections. What approach do you use to encourage others to socialize with you and your brand? Based in the Washington, D.C.,

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Consultant Flickr Social Media Resources 183

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. And, of course, it’s great for certain aspects of marketing including brand awareness.

Social Media 112

Social Media Engagement Brands Airlines 112

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

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Engagement Brands Hashtag Eventful 110

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask. Does Blogging Still Matter in 2014?

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Consultant SEO Flickr Blogger 191

Jon Loomer

APRIL 20, 2017

While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. Revenue can be broken down into phases for my business: Phase 1: Consultation fees only (Aug 2011 – Mar 2012). Phase 3: Static virtual products and affiliate sales (Jan 2014 – Jun 2014).

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Training Discount Module Software 143

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Overseeing organic Facebook and Twitter is one thing.

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Social Media Skills UGC Sample 164

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Many marketers fixate their advertising efforts on Instagram and Facebook.

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CPM CPA ROI Campaign 150

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014.

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Consultant Retail Influencer Conference 100

Waxing UnLyrical

AUGUST 1, 2016

So read on to learn a little more about Elise, and grab her free checklist ASAP if you’re thinking of launching your own service consultancy. I founded ep communications in 2014 after seven years of working for trade associations and think tanks. Twitter Facebook Google+ LinkedIn In The #SocialPR Spotlight: Elise Perkins.

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Consultant Banking Course Campaign 0

Waxing UnLyrical

JUNE 24, 2015

He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity. But lately, he’s come to realize words alone are not enough.

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Content Committee Marketing Consultant 100

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. It’s not just marketing.

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Content Marketing Cost Buy 100

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Some common, broad social media goals include: Increase brand awareness. We’ll use “increase brand awareness” as an example goal. billion in 2019. Improve ROI.

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Social Media How To Metrics ROI 108

Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors.

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Trends Social Media Strategy How To 60

Convince & Convert

JANUARY 23, 2015

She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Spend the time and resources necessary to make sure that your LinkedIn page is showcasing your brand, not hurting it. It’s easy to lose the humanity in the digital world of automation and branding. LinkedInExpert Tweet This.

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LinkedIn Social Media B2B Publishing 60

Ari Herzog

SEPTEMBER 9, 2015

Browsing my blog archive, I see references over the past eight years about Phil using Facebook to Phil using LinkedIn and using LinkedIn again to Phil using Wibiya. He’s a social media consultant, travels the country talking about how to sell your brand online, and, until earlier this week, we’d never met.

Social Media 70

Social Media Patterns Flickr LinkedIn 70

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Eric Wittlake (@wittlake) January 7, 2014. The example she gives is of a PR department tasked with building awareness around a brand. ” ~ Sandra Fathi, Past President, PRSA NY.

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Metrics How To Discount Analytics 100

Hootsuite

FEBRUARY 12, 2015

In the words of Kemp Edmonds , Hootsuite’s strategic consultant, “B2B sales [versus B2C sales] most often require more human resources and content to build relationships and establish the value proposition.”. Increase brand awareness with paid social. Use social media for content promotion. Drive traffic to your website.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

FEBRUARY 12, 2015

In the words of Kemp Edmonds , Hootsuite’s strategic consultant, “B2B sales [versus B2C sales] most often require more human resources and content to build relationships and establish the value proposition.”. Increase brand awareness with paid social. Use social media for content promotion. Drive traffic to your website.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Koka Sexton

JULY 18, 2015

We all know them, the people that are keynoting at conferences, have large twitter followings and run consulting businesses on how to leverage social media. I intended on throwing an image up on my Facebook wall with a quote and an hour later I realized it had turned into a full manifesto/rant and I hit publish. Be a voice.

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Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto.

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Social Media Content Analysis Sports 120

Convince & Convert

DECEMBER 28, 2015

We only work with sponsors I believe in personally, which is why all of our current partners are either platforms we use at Convince & Convert and/or consulting clients. These videos are uploaded to Youtube and Facebook, and are embedded in the Content Pros blog post. Edit the Show. Send a Thank You Note and a Badge.

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Badge Hosting Sysomos eBook 60

Viper Chill

DECEMBER 18, 2013

SEO Expenses for a Brand New Website (Diggy). Social Media Expenses for a Brand New Website (Glen). This is basically a plugin from CodeCanyon which allows you to offer people content in return for them sharing your site via social media channels like Facebook, Twitter and Google Plus. Purchasing Facebook Likes : $10.

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Case Study Study Report Domain Name 87

Convince & Convert

FEBRUARY 3, 2015

We only work with sponsors I believe in personally, which is why all of our current partners are either platforms we use at Convince & Convert and/or consulting clients. For example, our Social Pros All-Stars ebook we published in 2014 tapped into the education and career histories of podcast guests, and became an ebook and a media hit.

How To 60

How To Badge Hosting Sysomos 60

ProBlogger

OCTOBER 5, 2016

Juran, a management consultant. When I realized how well merging other topics with the blogging niche works (in late 2014), I quickly aligned my content strategy at WHSR and had my writers create similar articles (merging different topics with blogging and web marketing) at least once per month. 80/20 in Today’s Life.

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How To Health Care Microsoft Blogger 55

Sprout Social

AUGUST 16, 2023

Plus, we’re sharing stories from brands that are driving smarter, faster business impact after making the switch to Sprout. Users can schedule and track posts across various platforms, including Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest. What is Salesforce Social Studio? Don’t take our word for it.

Brands 69

Brands Social Media Management Authentication Software 69

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s a way to get your Facebook update seen in more news feeds.

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Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im Jay Baer. How can I help you?

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Marketing Social CRM Conference Social Media 124

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. Orbit Media).

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Template Templates Content NewsCred 167

ProBlogger

JANUARY 28, 2014

Fame, Fortune and Helping People in 2014. On one of my first blogs, I asked a new tea company over Facebook to send me samples for review. Be a blog consultant for a friend. Offer your knowledge of Blogger, Tumblr or WordPress to an up and coming blogger, then charge a fair consultancy fee. Let them know up front.

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Adsense Domain Name eBook Blogger 43

ProBlogger

NOVEMBER 17, 2011

Because there’s so much free content on the Internet, the value per unit of content is going to zero unless you are already an established name-brand author. Publication date: 2014. So Amazon and publishing become a powerful marketing platform for your overall writing/speaking/consulting career. That’s laughable.

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Publishing Blogger Proposal Curation 47

agora pulse

OCTOBER 20, 2016

Let’s get to bottom of the question “Do third party apps actually impact Facebook reach?”. In this article you will find not only an answer to that one question, but also solid reasoning, links to a case study and yes, Facebook’s answer to this question. Why Should I Care If Third Party Apps Impact Facebook Reach?

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Publishing Case Study Facebook Study 60

Ignite Social Media

JULY 19, 2016

As more media dollars are going to social, platforms such as Facebook and Twitter are constantly rolling out new social media ad formats to meet unique business needs. Facebook Carousel Ads. Facebook Canvas Ads. Not sure how to implement these into your content calendar, contact us and we’d be happy to consult with you!

Social Media 60

Social Media Brands Retail Mobile 60

Socialmedia.biz

OCTOBER 29, 2016

An image or advertisement that works spectacularly well on Facebook might not work in the slightest on LinkedIn or Twitter. Besides all the pitfalls that can happen in the untamed land of social media marketing, many small brands face an even tougher challenge: gaining fans and followers in the first place. Read more). Rebekah Radice.

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Influencer Social Media Resources HootSuite 60

Webbiquity SMM

JUNE 26, 2014

Well, the answer is because there’s a human behind those Facebook post and endless tweets. Trying to drum up social media attention by making use of one of the biggest tragedies on American soil in recent years is never in good taste, especially when a brand has nothing to do with Boston or marathons. Epicurious and the Boston bombing.

Social Media 189

Social Media Applications Social Media Management Consultant 189

Webbiquity SMM

DECEMBER 17, 2013

Interviewing Steve Miller (the marketing consultant, not the 80s rock star), Gary Kane presents and explains the 10x10x10 model for content marketing, starting with: “Write down the 10 most frequently asked questions from your customers.” 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

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