What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. A good social media consultant will be au fait with: Google Analytics and Tag Manager. It helps build advocate and brand relationships.

How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. That’s where working with consultants makes sense.

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Steps To Starting A Social Media Consulting Business

Socialmedia.biz

With more people than ever using platforms like Facebook, Instagram, and Twitter, starting your own social media consulting business can be quite a lucrative venture. The post Steps To Starting A Social Media Consulting Business appeared first on SocialMedia.biz.

Consulting Services for Micro Loans?

Janet Fouts

Where does the consulting come in? I work with businesses of all sizes from Fortune 50 corporations to individuals building their personal brands online. I can help you with SEO, Facebook, Twitter or Google Ads, WordPress or general consulting about social media and digital marketing.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

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How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

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Facebook Help: Social Media Online Consult for Small Business Saturday

Laurel Papworth

Do you want me to look at your Facebook Page and give you some feedback? I might be able to help you there … with a Small Business Saturday and Social Media Online Consult. But I’m going to trial social media consults online for small business.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. We will start with a Google, Facebook or Twitter search. It is becoming a requirement , not an option to develop your personal brand.

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5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Share a video on Facebook. Share a post from your grandma on Facebook.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Every brand touch is an impression of your brand. Need help taking your brand to the next level?

7 Top Digital Marketing Strategies for the Brave and Bold in 2020

Pam Moore

?. Brands are feeling the weight of competition in a digital world that never shuts off. Our agency, Marketing Nutz has been helping entrepreneurs to Fortune 10 brands embrace digital change for the past 10 years. The brands who know the most about their customers win, always!

15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brands Get More Human.

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Random acts of Facebook? If a consultant or agency tells you that to be successful you must be everywhere, you need to run the opposite direction, fast. Why success using social media is about so much more than social media, content or branding!

Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Buyers are tired of brands taking advantage of them. They want to be in control and be able to trust the brands they invest their dollars in. Get your algorithm game face on – how are marketers adjusting to ever changing social platform algorithms such as the Facebook news feed?

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

It doesn’t and can’t give you everything you need to build out a social media, digital marketing, or branding strategy, plan, metrics or path to success for everything you do online. Yes, I know it is great for some brands to connect with their ideal audience who is in fact hanging out there.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

So without further ado, here are the 5 questions to ask yourself that will help you determine whether hiring a consultant or firm is the right move. Facebook likes and Twitter followers are not a measure of social media success. Maybe you just want to build brand and turn your social reach into a regularly engaged audience. The bottom line is if you don’t have the right answers to the above questions, chances are you stand to benefit from a consultant or agency to help.

28 Qualities of Amazing Content Marketing

Pam Moore

Yet, content is at the core of everything brands and people do online. Every agency, marketer and consultant seems to be talking about content marketing. If you are working with a digital marketing or social media marketing consultant or agency be sure to look behind the magic curtain.

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook can be a game changer for small business and even corporate brands. billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high.

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!

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Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Do you have a personal brand?

7 Top Digital Marketing Strategies in 2020 that Drive Bold Results [video + worksheets]

Pam Moore

? ?. Brands are feeling the weight of competition in a digital world that never shuts off. Our agency, Marketing Nutz has been helping entrepreneurs to Fortune 10 brands embrace digital change for the past 10 years. The brands who know the most about their customers win, always!

If Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies?

Twist Image

Word has it that the once cool, hip and innovative hubs of creativity for brands are being pushed aside, because the large auditing and accounting firms have entered into the marketing services space. Apparently, these consultancies have a very compelling and future-focused offer. You can't throw a creative director down a flight of stairs these days, without a business card from one of the major consulting firms' HR departments falling out of their skinny jeans. Consultants?

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. The majority of these brand leaders never intended to get over focused on actions that are far from delivering real business and brand value.

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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. You need to define personal branding goals!

Facebook and a ‘harmless’ prank

Sherrilynne Starkie

The suspected suicide of the nurse who was pranked by two Australian DJs quickly resulted in a deluge of angry comments to their radio station’s Facebook page. There are already lots of other 2dayfm branded unofficial Facebook pages and groups. PLEASE LIKE MY FACEBOOK PAGE.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. If you are a one man or one woman business consultant this is even more important.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Financial consultants. Consultants.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

There is clearly no lack of people and brands trying to grab your attention. Brands want us to check out their hot deals. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Financial consultants. Consultants.

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Need help taking your brand to the next level? Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter.

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. I'm hosting a live training this Friday, August 17th at 2pm with brand new content that has NEVER been shared in a public forum.

Content Marketing in a Nutshell for Business

Pam Moore

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Understanding how to partner with your chosen agency or consultant can make or break your success in both the short and long term.

My Dear Consultant - Think About It !

The Marketing Blog

36 am My Dear Consultant – Think About It ! With dreams of making it big and hopes of benefitting from the ‘web-wave’ I thought of approaching a top-notch consultant one day. Now… Poor me, why am I being taken for a ride by my so called ‘niche’ consulting firm? My consultant is so convinced that: I should be present on social-network. Consultant , Web2.0

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. We work with organizations from small business and startups to enterprise Fortune 10 brands.