What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. A good social media consultant will be au fait with: Google Analytics and Tag Manager. It helps build advocate and brand relationships.

How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. That’s where working with consultants makes sense.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

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Consulting Services for Micro Loans?

Janet Fouts

Where does the consulting come in? I work with businesses of all sizes from Fortune 50 corporations to individuals building their personal brands online. I can help you with SEO, Facebook, Twitter or Google Ads, WordPress or general consulting about social media and digital marketing.

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

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Facebook Help: Social Media Online Consult for Small Business Saturday

Laurel Papworth

Do you want me to look at your Facebook Page and give you some feedback? I might be able to help you there … with a Small Business Saturday and Social Media Online Consult. But I’m going to trial social media consults online for small business.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Every brand touch is an impression of your brand. Need help taking your brand to the next level?

Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. We will start with a Google, Facebook or Twitter search. It is becoming a requirement , not an option to develop your personal brand.

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How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Random acts of Facebook? If a consultant or agency tells you that to be successful you must be everywhere, you need to run the opposite direction, fast. Why success using social media is about so much more than social media, content or branding!

28 Qualities of Amazing Content Marketing

Pam Moore

Yet, content is at the core of everything brands and people do online. Every agency, marketer and consultant seems to be talking about content marketing. If you are working with a digital marketing or social media marketing consultant or agency be sure to look behind the magic curtain.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

It doesn’t and can’t give you everything you need to build out a social media, digital marketing, or branding strategy, plan, metrics or path to success for everything you do online. Yes, I know it is great for some brands to connect with their ideal audience who is in fact hanging out there.

Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Buyers are tired of brands taking advantage of them. They want to be in control and be able to trust the brands they invest their dollars in. Get your algorithm game face on – how are marketers adjusting to ever changing social platform algorithms such as the Facebook news feed?

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook can be a game changer for small business and even corporate brands. billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high.

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

So without further ado, here are the 5 questions to ask yourself that will help you determine whether hiring a consultant or firm is the right move. Facebook likes and Twitter followers are not a measure of social media success. Maybe you just want to build brand and turn your social reach into a regularly engaged audience. The bottom line is if you don’t have the right answers to the above questions, chances are you stand to benefit from a consultant or agency to help.

A new brand for IABC

Sherrilynne Starkie

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. IABC’s new brand. Branding turkeys.

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Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Do you have a personal brand?

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!

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If Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies?

Twist Image

Word has it that the once cool, hip and innovative hubs of creativity for brands are being pushed aside, because the large auditing and accounting firms have entered into the marketing services space. Apparently, these consultancies have a very compelling and future-focused offer. You can't throw a creative director down a flight of stairs these days, without a business card from one of the major consulting firms' HR departments falling out of their skinny jeans. Consultants?

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. If you are a one man or one woman business consultant this is even more important.

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Content Marketing in a Nutshell for Business

Pam Moore

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on.

Facebook and a ‘harmless’ prank

Sherrilynne Starkie

The suspected suicide of the nurse who was pranked by two Australian DJs quickly resulted in a deluge of angry comments to their radio station’s Facebook page. There are already lots of other 2dayfm branded unofficial Facebook pages and groups. PLEASE LIKE MY FACEBOOK PAGE.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Financial consultants. Consultants.

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Need help taking your brand to the next level? Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

There is clearly no lack of people and brands trying to grab your attention. Brands want us to check out their hot deals. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Financial consultants. Consultants.

What to Know About Changes in Facebook Insights [infographic]

Mindjumpers

Tweet With all the new changes we are experiencing on the Facebook platform at the moment, it is especially important for businesses to know what these changes actually mean for your brand. How to Improve Your News Feed Ranking on Facebook.

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. I'm hosting a live training this Friday, August 17th at 2pm with brand new content that has NEVER been shared in a public forum.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. Discovering and refining the focus of my show has helped my brand grow substantially. I originally started my show only on Facebook.

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Some are difficult or confusing to use, and plenty don’t have the features or support that brands need for their campaigns. Or perhaps do you have a Facebook Group that you want to schedule regular content, or a thriving Pinterest account?

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

My Dear Consultant - Think About It !

The Marketing Blog

36 am My Dear Consultant – Think About It ! With dreams of making it big and hopes of benefitting from the ‘web-wave’ I thought of approaching a top-notch consultant one day. Now… Poor me, why am I being taken for a ride by my so called ‘niche’ consulting firm? My consultant is so convinced that: I should be present on social-network. Consultant , Web2.0

Prioritize the Top Social Networks for Your Business with These 5 Easy Steps

Pam Moore

When it comes to digital marketing, social media and branding, it is no different. You must deliver them value where they are, using methods, language and mediums that will inspire them, connect with them and bring them closer to your brand.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. We work with organizations from small business and startups to enterprise Fortune 10 brands.

Content Curation, Creation vs Regurgitation: How to Curate Like a Pro and Build Your Brand in 2019

Pam Moore

They wind up hurting their brand more than helping. Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit. Why you must keep the brand of you in your content.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands. Need help taking your brand to the next level? Want to leverage social media, digital marketing and branding to grow your business?