Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

Social Media 168

Social Media UGC Aggregator Eventful 168

Social Media Strategies Summit

OCTOBER 21, 2021

Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Box is a pretty big deal, but it’s nowhere near the leagues of massive brands like Dropbox or Spotify. And she does it all while maintaining an authentic online presence. Brian Scudamore. Profiles: Facebook.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Buffer Social

OCTOBER 17, 2017

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. January 31, 2017: Authentic and timely posts will rank better in the News Feed. November 14, 2014: Overly promotional posts will receive less reach on Facebook. January 31, 2017: Authentic and timely stories.

List 190

List Facebook Feed Feedly 190

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Once the request is approved, Facebook will create individual Pages for each location and link them to the main brand Page within 48 hours. I know I did! You sure can!

Brands 60

Brands Facebook Aggregator Metrics 60

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands.

YouTube 156

YouTube Tips Authentication Loyalty 156

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? million monthly followers.

Travel 66

Travel Influencer Brands Airlines 66

yMarketingMatters

JUNE 4, 2013

Mobile users are primed to outpace desktop users by 2014. Take your product and our brand out of the story. You must be engaging, authentic and trustworthy; answer questions of prospects and clients without the sales pitch. Mobile Has Arrived. This has critical implications for business. SoLoMo Marketing Takes Center Stage.

Trends 277

Trends Smart Phone Marketing Mobile 277

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. Imitation and reinvention, of course. Chubbies Shorts.

Brands 41

Brands Authentication Fashion Curation 41

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. The numbers are hard to argue with.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. In the Brand Experience & Entertainment Marketing team we are 16 people – half of which are producers, the rest are videographers, editors and filmmakers,” Dustin Hinz explained in his video reply to me.

Video 155

Video Content YouTube Syndication 155

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, there are micro influencers on whom these brands can rely.

Influencer 94

Influencer Instagram Tips Hashtag 94

Waxing UnLyrical

FEBRUARY 19, 2014

As I’ve explained in my book on B2B social media, “ Social Marketing to the Business Customer ,” successful branding via social media relies on empowering employees to speak on behalf of their employer in a way that is both authentic and conducive to building and maintaining long term customer relationships.

Social Media 240

Social Media Privacy Training Policies 240

Jon Loomer

JANUARY 13, 2018

Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. Examples… In 2014, the news feed was updated to show fewer text updates from pages. It’s why not every brand will succeed on Facebook. A ghost town?

Feed 165

Feed Feedly News Facebook 165

Convince & Convert

JULY 27, 2017

Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands can also use emojis to communicate directly with consumers, building trust and affinity in the process. Click To Tweet. Getting More by Saying Less.

Tips 121

Tips Marketing Press Release Influencer 121

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

MAY 27, 2014

Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. They are owned by a B2B parent company and debuted their consumer site in early 2014. Let’s take a look: Jason Derulo has the clean image that PassionRoses wanted to align their brand with.

Case Study 147

Case Study Study Influencer Project 147

Sprout Social

APRIL 21, 2020

If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability. Any social strategy worth its salt is focused on your brand’s target audience, however, 43% of all social marketers say identifying and understanding that audience is a major challenge.

How To 125

How To Social Media Management Metrics Team 125

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Influencer 100

Influencer Campaign Marketing Fashion 100

Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.

Social Media 104

Social Media Compete Cost Syndication 104

Convince & Convert

NOVEMBER 17, 2015

Great Customer Experience = More Authentic Than Expected. This authenticity and forthrightness creates a great customer experience, and changes the way readers of the Footprint Chronicles think about the brand. Scott Stratten (@unmarketing) October 10, 2014. She emailed them, and heard back from them in two minutes.

Nielsen 60

Nielsen Authentication Price B2B 60

Buffer Social

MARCH 30, 2022

And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business 72

Small Business Instagram Press Release Communities 72

Convince & Convert

JANUARY 15, 2014

Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Prior to New Media Expo (NMX 2014 in Las Vegas), I asked Chris if he’d be there. You don’t know the name? Chris is also a big drinker.

Conference 167

Conference Delicious Authentication Consultant 167

Kikolani

MARCH 13, 2015

Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Why Branded Content Is Poised to Take Over by Michelle Castillo. 4 Steps to Creating Authentic Stories Your Customers Will Want to Read by Carol Barash. Why People Unfollow Your Brand on Social Media [New Data] by Andrea Lehr.

Products 60

Products Marketing Compete SEO 60

yMarketingMatters

JUNE 4, 2013

Mobile users are primed to outpace desktop users by 2014. Take your product and your brand out of the story. You must be engaging, authentic and trustworthy; answer questions without the sales pitch. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay.

Trends 100

Trends Smart Phone Marketing Mobile 100

Sprout Social

MAY 5, 2019

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. Standing out in 2014 on Instagram was easier than today. After enough brand partnerships, some have turned this into a full-time career. State of affairs: The influencer marketing landscape.

Influencer 112

Influencer Marketing Survey Campaign 112

Convince & Convert

JULY 27, 2017

Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands can also use emojis to communicate directly with consumers, building trust and affinity in the process. Click To Tweet. Getting More by Saying Less.

Tips 60

Tips Marketing Press Release Influencer 60

Writtent Blog

DECEMBER 16, 2013

In your book “Content Rules”, you talk about authentic “voice” that content creators need to discover. What do you think will change in how we create content in 2014? I wear a FitBit Force to track my activity and I imagine before too long it’ll have a screen on it where friends can taunt me and brands can reach out to me.

Content 97

Content Smart Phone Exercises Authentication 97

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. A busy woman, indeed. View this post on Instagram. “I

Influencer 65

Influencer Travel Marketing Instagram 65

Diva Marketing Blog

DECEMBER 22, 2013

It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together. Digital relationships with the people who are the heart of your brand, both customers and employees, can set off a unique chain reactions. That takes courage.

Social Media 67

Social Media Airlines Film Foursquare 67

Diva Marketing Blog

JULY 4, 2013

If you''re beginning a new social platform it''s important to give yourself the time and resouces needed to find your voice keeping in mind that it must always be authentic for the culture of the network. How can you "fit" in multiple communities while retaining your brand''s values? Here''s to 2014 Paula!

MySpace 82

MySpace Authentication Communities Platform 82

SocialFish

OCTOBER 18, 2019

Back in 2014, the torrent had become the most suitable alternative for the pirates bay after the legal pressure. Today, the torrent brand keeps a low profile since its shut down. Before downloading stuff online, it is vital to verify the authenticity of a website. Some good VPNs you can try include: Techworm. CyberGhost.

Software 100

Software Library Sites Engineering 100

Rebekah Radice

APRIL 13, 2015

Establishing brand equity? Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent! Design a custom header to create a consistent brand look and feel across all of your online properties. Whatever you share — make it 100% in line with your brand. Building local awareness?

Social Media 130

Social Media Strategy How To Real Estate 130

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Jay Ducote, Deep Fried America : .

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

NOVEMBER 6, 2014

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Our patients also blog and are the subject of many stories on our brand journalism site ahchealthenews.com View some of them here. This campaign is authentic and real and that’s what gives it staying power. .

Health Care 108

Health Care Case Study Study Campaign 108