Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results.

Social Media 97

Social Media Tips HootSuite How To 97

Unmetric

SEPTEMBER 19, 2018

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. Attention NYC: get your hands on @glossier today (!)

Social Media 141

Social Media Hashtag Instagram Meme 141

Twist Image

AUGUST 1, 2014

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. Not truly using and understanding analytics. Most brands are not measuring or leveraging the right analytics.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Buffer Social

SEPTEMBER 20, 2017

This post originally published on July 16, 2014. I’d imagine that a social media marketing strategy could feel the same way. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. If you need a social media marketing plan, start here.

Social Media 112

Social Media Strategy How To Marketing 112

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

yMarketingMatters

MARCH 30, 2014

This allows brands to target their marketing and build relationships within relevant communities. Analytics are available (Showcase Page and Company Page analytics are separate). You can manage content through 3rd party social media management dashboard like Hootsuite. See screenshot below).

LinkedIn 223

LinkedIn Products Real Estate Repository 223

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement.

Storify 216

Storify Press Release Case Study Hashtag 216

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire.

Comparison 113

Comparison Metrics Analytics Engineering 113

Hootsuite

OCTOBER 27, 2021

Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures or notable organizations. The practice was then introduced to Instagram in 2014. Finally, you can provide up to five links to articles or social media accounts that demonstrate your notoriety. Get Started.

Badge 145

Badge Facebook Authentication HootSuite 145

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Unmetric

SEPTEMBER 10, 2019

Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. Twitter, with over 126 million daily active users , has earned its place as one of the top social media networks. PlayStation’s strategy on Twitter is to be at the beck and call of its gaming community.

Brands 123

Brands Twitter Fashion Ensembli 123

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. Louis Vuitton is winning social media engagement one heart at a time.

Instagram 155

Instagram Brands Fashion Sports 155

Waxing UnLyrical

FEBRUARY 7, 2014

Media + Google Analytics + behavior metric on one dashboard #measurepr. Ale Iraheta (@airaheta2305) February 4, 2014. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest. PRwriting #measurepr. — Based in the Washington, D.C.,

Metrics 223

Metrics ROI Consultant Eventful 223

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. The brand added more than 29 million followers since 2014, a 37.4% Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Waxing UnLyrical

JANUARY 20, 2015

Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable. What Social Media Analytics Can’t Tell You About Your Customers. Valeria Maltoni reviews Vision Critical’s 2014 report.

Metrics 100

Metrics ROI Consultant Flickr 100

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Spurring conversation in the comment section via post copy CTAs and strong community management can keep users coming back for more. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. Addvocate makes it happen. Buffer does everything right.

Startup 168

Startup Crowdsourcing Badge B2B 168

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. The brand added more than 29 million followers since 2014, a 37.4% Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Pam Moore

JANUARY 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise.

Trends 78

Trends Brands Marketing Influencer 78

Keyhole.co

FEBRUARY 28, 2023

Memes are the best gift to mankind from the social media world. That’s why, over the past couple of years, memes have become a communication tool used by the entire internet collective. The first thing you might think is: well, they’re visual, and social media is all about visuals! Memes are everywhere.

Meme 52

Meme Engagement Strategy Wikipedia 52

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Pam Moore

MARCH 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise.

Trends 78

Trends Video Marketing Influencer 78

Hootsuite

OCTOBER 1, 2019

A man stands in front of a large ship grounded by Typhoon Haiyan in Tacloban, Leyte, Philippines, on 18 April 2014. A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? On Instagram, there’s no room for “good enough” shots. Time to level up.

Instagram 111

Instagram Geotagging How To Tourism 111

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. We don''t count websites, social media, apps and more as part of our branding experience. mass media. social media.

Data 101

Data Sentiment Marketing Advertising 101

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Build an engaged community. Increase communication. Advocacy – recommendations from your community of fans and customers. Engagement in your community, retweets, comments, shares, questions. Traffic to blog, community, website, newsroom content.

ROI 69

ROI Case Study Health Care Insurance 69

Diva Marketing Blog

MARCH 13, 2014

In 2014, websites, blogs, social networks influence how we tell and pass along our stories. In the digital world traditional media (radio, TV, print publications) and brands share several common challenges. No longer can traditional media tell stories only on the 6p news with perhaps a repeat at 11p. And I ask you.

How To 91

How To B2B Social Networking Report 91

Jon Loomer

JANUARY 13, 2018

Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments. Examples… In 2014, the news feed was updated to show fewer text updates from pages. Far too often, we get blinded by analytics. Did anyone notice the irony?

Feed 165

Feed Feedly News Facebook 165

Laurel Papworth

AUGUST 24, 2017

In the good news, it’s not because Facebook aren’t interested in groups anymore – with Group analytics/insights/measurements, Group Admin badges and connecting Group communities to Facebook Business Pages, Groups aren’t going anywhere. Anyway, hands up if you remember that groups used to have subforums?

Groups 53

Groups Groups Facebook Badge 53

Twist Image

JANUARY 23, 2018

So, it has to clean up the social community. Social makes us unhappy. Zuckerberg himself cites research that has been done ( by Facebook and other sources ) about the impact of social media on the population, and the results are not great. media platform. social media. advertiser. advertising.

Facebook 68

Facebook Advertising Feed Feedly 68

Buffer Social

APRIL 5, 2017

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Arielle, Community Strategist. Hailley, PR and Communications Strategist.

Marketing 108

Marketing Diagrams Skills How To 108

Myrland Marketing

JULY 6, 2018

Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). When producing newsletters , John Matthew Upton , Greentarget’s Director of Digital Strategy & Analytics, recommends using bulleted lists, or short blurbs with links to longer-form content. Social Media : 30%.

Survey 54

Survey Content Research Curation 54