Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? First, to summarize: 1. Person-to-person is prioritized. A ghost town?

Feed 165

Feed Feedly News Facebook 165

Twist Image

FEBRUARY 7, 2014

It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). What is the point of a website in 2014? The one screen world.

Mobile 104

Mobile Analytics Conversation Engineering 104

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Facebook’s ad revenue is increasing at a staggering rate from $5.29

Buy 112

Buy CPM Facebook API 112

The Realtime Report

MARCH 19, 2014

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. billion; in 2014, that number is projected to rise 75.1% 2013 saw an additional $9.2

Mobile 167

Mobile Statistics Advertising Project 167

Likeable

FEBRUARY 9, 2021

The Super Bowl is basically Christmas for advertisers. While the teams are competing for the Lombardi Trophy, big brands compete for everyone’s attention with iconic TV ad spots. In recent years, though, brands are increasingly incorporating social media marketing efforts into their Super Bowl advertising.

Social Media 63

Social Media Brands Reddit Compete 63

Twist Image

APRIL 24, 2016

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. The true state of digital advertising.

Advertising 40

Advertising Automotive Retail Mobile 40

Twist Image

FEBRUARY 14, 2014

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. People just don''t care or think that much about brands. The entire engine of advertising is built on that truism. " Are you surprised by this?

Brands 101

Brands Loyalty Advertising Embedding 101

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Ignite Social Media

OCTOBER 19, 2016

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. So let’s review some of the most frequently asked questions about Facebook location Pages.

Brands 60

Brands Facebook Aggregator Metrics 60

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. Who is not currently on TikTok, however, are brands ! Brand Watch-Outs. Terms of Service. Source: [link].

Marketing 217

Marketing Authentication Trends Feed 217

The Realtime Report

FEBRUARY 27, 2014

Branded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Pepsi Max (@PepsiMaxUK) February 25, 2014. The brand has an impressive social media following in the UK: Pepsi Max UK’s Facebook page has over 1.1

Campaign 164

Campaign Advertising Video Social Media 164

Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? What sparked it all?

Facebook 68

Facebook Advertising Feed Feedly 68

Twist Image

JULY 25, 2014

Not Facebook friends. The problem is this: I think I know what''s going on in their lives because we''re connected on Facebook, Twitter , Instagram or whatever, but I don''t. I used to think that the true power of social media was the ability for brands to have real interactions between real human beings. I blame the brands.

Conversation 96

Conversation Brands Airlines Advertising 96

Twist Image

APRIL 24, 2015

I was there in the beginning of online advertising. Those were the days when the idea that brands could pay to rank on a search engine seemed both foreign, and like the search engines were poisoning the well. Real advertising. Digital advertising is now a $50 billion dollar business. The very early days.

Advertising 40

Advertising Publishing Data Engineering 40

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

The Social Media Incubator

DECEMBER 22, 2014

It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up. This is the mantra of social networks in today’s digital advertising age. Why should you be aware? Pay to play. Google Plus gone?

Marketing 182

Marketing B2B Engineering LinkedIn 182

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. 7 million were Millennials — the most attractive target demographic for advertisers. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. You heard us right.

Engagement 110

Engagement Brands Hashtag Eventful 110

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? 45 Days To Compose A Tweet?

Campaign 194

Campaign SMS B2B Case Study 194

Webbiquity SMM

FEBRUARY 13, 2018

Facebook was opened up to the public in 2006. Millennials are most trusting of social media advertising when making a purchase decision; a majority (54%) say they trusted social media ads. Across all age groups, 43% of people trust social media advertising. Twitter emerged at the SXSW conference in March 2007. MediaPost ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Twist Image

SEPTEMBER 28, 2014

My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. The Project50 (thanks for turning me on to this, Andy Nulman ) and The Brand You50 are the ones that have sent me deep down the rabbit hole of business non-fiction books. the brand called you.

Brands 88

Brands Marketing Project Google 88

Unmetric

JULY 17, 2016

We’ve just rolled out a brand new feature on the Unmetric Analyze platform. Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time. Falling Facebook Reach numbers has been keeping social media managers up for years now. We’ve even learned to (almost) measure ROI.

Data 60

Data Facebook Metrics Social Media Management 60

Webbiquity SMM

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Mindjumpers

JANUARY 9, 2015

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind.

Trends 100

Trends Case Study Communities Class 100

The Realtime Report

JULY 16, 2014

Like Twitter and Facebook, Bubblews has developed its own language. And nearly 7 in 10 Americans (68%) have dislikes when it comes to the most popular social media websites, including too many advertisements, non-relevant content and more. What do you think – and can you see your brand using Bubblews?

Social Networking 175

Social Networking Banking Study Notification 175

Twist Image

MAY 29, 2014

Now you know why Google and Facebook are flying drones and balloons up into the sky, in the hopes of connecting the entire planet. In my second business book, CTRL ALT Delete , one of the five movements that have changed business forever that most brands are doing nothing about,is something that I call, the one screen world.

Trends 105

Trends Mobile YouTube Advertising 105

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Interestingly, however, Snapchat is the least-used platform, with only 2 percent of brands using it (also clocking in at 2 percent are brands that use no social channels).

Study 152

Study Social Media Research Survey 152

The Realtime Report

JUNE 5, 2014

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel.

Banking 188

Banking Campaign Team Journal 188

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. That’s more than Facebook (69% of American adults). Competition is fierce out there for brands and creators. This number has increased 40% in the five years between 2014 and 2019. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Overseeing organic Facebook and Twitter is one thing. Perhaps, but that’s a different blog post.

Social Media 164

Social Media Skills UGC Sample 164

Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Feed 90

Feed Feedly News Facebook 90

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Repurposing content from Facebook to other platforms (e.g.,

CPM 150

CPM CPA ROI Campaign 150

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Mobile users are primed to outpace desktop users by 2014. Take your product and our brand out of the story.

Trends 277

Trends Smart Phone Marketing Mobile 277

Buffer Social

JANUARY 25, 2018

With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 5 Facebook , 2017. billion monthly active users.

Social Media 111

Social Media Trends Report Survey 111

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

Social Media 100

Social Media Marketing Survey Metrics 100

Mindjumpers

DECEMBER 4, 2015

India has the 2nd largest audience on Facebook, with a 9% user base (USA being no. Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. Here in India, Facebook is the most commonly used social media platform followed by Whatsapp, Google+ and Twitter. Brand Failure.

Activities 100

Activities Social Media Film Mobile 100