Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Trends 111

Trends Social Media Brands Authentication 111

Ignite Social Media

JULY 24, 2023

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. An audit starts at the beginning and creates a baseline for what is working and what isn’t working for a particular brand.

Social Media 148

Social Media Analysis How To Syndication 148

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Between 2013 and 2018, video consumption online has increased at an average of 32% per year. This general practice tip does vary across networks and types of videos, as we’ll see later on.

Video 129

Video Social Media Study Instagram 129

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. By now, we’ve all heard of Social Media. Separate Departments.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. How extensively is it being utilized by brands? The event that brought Stories into the mainstream was when Facebook “borrowed” the feature from Snapchat and added it to Instagram in 2016. Brands are increasingly embracing Stories.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Sherrilynne Starkie

JANUARY 26, 2013

Instead, let’s agree to a plan of action for 2013 in which each professional communicator will pledge to fight negative stereotypes of our profession wherever they arise. Related posts: Facebook and a harmless prank. Brands use social media for PR. PLEASE LIKE MY FACEBOOK PAGE. 12 most-hated PR phrases. Related articles.

Study 370

Study Journal Reputation Report 370

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. Select your video types.

Video 144

Video Social Media Strategy Film 144

Rebekah Radice

AUGUST 10, 2015

But when it comes to Facebook engagement, gaining audience attention can be tough. Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! 11 Little Facebook Tips That Bring BIG Engagement Results. Brand Your Business. Facebook is a visual medium.

Engagement 131

Engagement Tips Facebook Nielsen 131

Buffer Social

JUNE 21, 2018

From Facebook Watch to Twitter’s live video broadcasts, and most recently, the launch of IGTV , a new app for watching long-form, vertical video from your favorite Instagram creators, it’s clear that social platforms are vying to be — and likely will become – the next big broadcast channels. How will brand content evolve on IGTV.

Mobile 110

Mobile Instagram Video Trends 110

Webbiquity SMM

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

The Realtime Report

APRIL 11, 2014

Tied in fourth place are Twitter and Facebook, with similar results. pages per visit, Facebook users view 2.03 Facebook users stay on site for 127.44 As for the remaining three platforms: Pinterest sees a similar bounce rate to Twitter and Facebook, but just 1.71 seconds, Twitter users for slightly less (123.10).

Social Networking 177

Social Networking Engagement StumbleUpon Reddit 177

Buzz Marketing for Technology

OCTOBER 25, 2013

It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like. Is the brand’s Checkout button large and easy to find? Internet users.

Mobile 225

Mobile comScore Insurance Sites 225

Ignite Social Media

JANUARY 25, 2018

Just a few weeks into 2018 and we have already heard of at least one major change that Facebook is making changes to their algorithm. 2017 was a big year for messaging platforms, specifically those owned by Facebook. According to Facebook, from January to November, Messenger posted 1.3B Messaging Took Off. monthly users.

Social Media 97

Social Media Tumblr Policies YouTube 97

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking, when done right, can help you improve brand image and help your marketing team improve on other goal areas as well. .

Brands 55

Brands Meme Trends UGC 55

agora pulse

MAY 2, 2019

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. ” Twitter is the second most used social network by Fortune 500 brands (91% use; up from 88% in 2017). No post can be removed or censured.

Company 100

Company Social Media Analysis Research 100

The Realtime Report

DECEMBER 31, 2012

Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign. Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later.

Case Study 194

Case Study Study Social Media Film 194

Webbiquity SMM

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Team 160

Team Marketing B2B Eventful 160

Twist Image

JANUARY 31, 2014

Facebook is looking smarter than ever. It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. It took a mere six months for the company to turn that around by releasing a full native mobile app experience, that gave consumers a new way to look at Facebook. Not Facebook.

Flipboard 96

Flipboard Facebook Journal Mobile 96

Josh S Peters

FEBRUARY 22, 2013

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. What’s the number 1 thing Facebook Page owners struggle with? Time management.

Statistics 159

Statistics ROI API Analysis 159

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? That “seamless” flow from website to Facebook or Twitter may end up on the road. One example?

Sample 180

Sample Samples Case Study Hotels 180

Hootsuite

JULY 28, 2022

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. Patreon launched in 2013 and has over 3 million monthly active patrons and more than 185,000 registered creators. What is Patreon? Your marketing efforts.

Vimeo 106

Vimeo URL HootSuite Types 106

Danny WhatMough

MARCH 17, 2014

Analysis of data from the BuzzFeed Partner Network (which includes popular sites like BuzzFeed, the New York Times and Thought Catalog) shows that referrer traffic from Facebook grew from 62 million at the beginning of 2013 to 161 million by the end of the year. And much of the reason for this lies in the way Facebook operates.

News 45

News Google Facebook Comparison 45

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

Video 111

Video Engagement Facebook Mobile 111

yMarketingMatters

JANUARY 10, 2014

That means it “responds to” or resizes itself depending on the type of device it is being seen through: A desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen. To make headway on Facebook, Twitter, YouTube, you can no longer rely on organic growth alone , it’s too slow. Get onto Google+!

Social Media 277

Social Media Tips Marketing Mobile 277

Writtent Blog

APRIL 12, 2013

Contagious Content: Facebook Posts That Get Shared Like Crazy. Among other creative marketing ideas you use, it is smart to share photo albums for your offline events, and it is also effective to encourage your fans to like or share your Facebook stuff for community building. Upgrade Your Content Strategy: 3 Brand Builders.

YouTube 92

YouTube Facebook Syndication B2B 92

Devumi

DECEMBER 31, 2014

Many brands ahd great years in 2014 with video, and you can capitalize. People online are STARVED for this type of content. Facebook’s paid ads are the only way for brands to be seen The decline of Facebook organic reach has been well documented. Now you’re a social media marketer. 28 million views for that.

YouTube 87

YouTube Video Social Media Hashtag 87

Kikolani

AUGUST 9, 2013

Announcing the 2013 Local Search Ranking Factors Results – Those of you who attended MozCon a couple weeks ago got a sneak preview of these results, but I’m guessing that few of you had a chance to fully digest them in the 14.2 In this post, learn about 6 different ways you can generate leads from Facebook. Think again.

Marketing 119

Marketing Mashup SEO Metrics 119

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? Let’s check the Pinterest stats to find out. households.

Statistics 111

Statistics Marketing Travel Buy 111

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Everyone is always trying to put a dollar value on Facebook fans. After all, you can be a Super Consumer of Coca Cola and not be on Facebook at all.

Social Media 162

Social Media Study Statistics Aggregator 162

Convince & Convert

OCTOBER 30, 2014

When people ask this question, what they mean is, does sharing a web page in your social media sites such as Facebook, Twitter, Google Plus, Pinterest, etc., “Me-too” type articles are not going to get you anywhere, no matter how well you work the mechanics. Do Search Engines Use Social Signals to Directly Drive Rankings?

SEO 167

SEO Engineering NoFollow Social Media 167

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Just like how some individual colleges within a university system might have their own Twitter and Facebook Pages, LinkedIn offers the same option through their affiliated Pages feature. Spread brand awareness.

Education 102

Education LinkedIn Hashtag Communities 102

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

APRIL 18, 2013

On Monday, April 16, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. As the city turned to social media sites for information and to check in on friends, brands were faced with an important decision – what to do. From there, the ad spread quickly. About the Jessica Gioglio: Follow @savvybostonian.

Sports 137

Sports Authentication Comparison Social Media 137

Twist Image

SEPTEMBER 12, 2014

It was a very fast-paced panel featuring Doug Kessler ( Velocity Partners ) Brant McLean (Director of Brand Partnerships, Tumblr ), Stacy Martinet (Chief Marketing Officer, Mashable ) and David Spiegel (VP of Brand Strategy & Social Publishing, Buzzfeed ). the same site that created the content in conjunction with the brand.

Advertising 93

Advertising Tumblr Publishing Brands 93

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” via NissanUSA Facebook. .”

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Kikolani

APRIL 12, 2013

12 Types of Blog Posts You Need to Stop Writing – You can’t please everyone, but I believe the following twelve types of post have no place on a good blog. Google+ Local Bible for SMBs – If you’re a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.

Mashup 124

Mashup Resources FeedBlitz RSS 124