Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Take your product and our brand out of the story.

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Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

Brands 256

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. The Rise of Cross-Channel Experiences - Consumers don’t think in channels, they think in brands.

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Take your product and your brand out of the story.

Trends 130

Did You Miss? 22 MUST READS of 2013

SocialFish

Some people might mistakenly assume I’m talking about brand loyalty alone, but the relationship is embedded before brand consideration, making loyalty an outcome. Here are some of my absolute favorite posts of the year.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

What are the best days and times for Facebook updates? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? :

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

What role does social play in a brand’s overall online visibility? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.”

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 8 Facebook Facts and Statistics.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ.

Vine for Brand Marketing

Mindjumpers

Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

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7 reasons I’m thrilled about AllFacebook Expo 2013

Firebelly

When: June 5, 2013. Each year MediaBistro hosts AllFacebook Expo which provides the world a deep look into Facebook innovations and issues impacting both social media and digital marketing. Facebook Focused Education.

Brands Rocking Instagram

Mindjumpers

But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones.

How Brands Use Vine

Mindjumpers

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing.

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Is Snapchat for brands?

Mindjumpers

In May 2013 the app was even the most downloaded non-game app on iOS globally. So the question is – does this popular app hold any possibilities for brands to explore? Similar Posts: How to Make a Great Contest on Facebook. Most of us have heard of Snapchat.

Brands 272

Happy #CMAD – 10 Articles You Should Read

Mindjumpers

As Community Manager, your role is to communicate on behalf of a brand, to organize and publish content and to drive and maintain a relationship with the community you manage. The Community Manager Report 2013 [Infographic]. 4th Annual Community Manager Appreciation Day: Jan 28, 2013.

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. Let 2013 be the year that brands finally get it.

Effective Strategies for Marketing Your Brand on Facebook

yMarketingMatters

Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. In terms of brand recognition and acceptance, you should focus on ONE word more than any other: ENGAGEMENT.

Branding Your Business Facebook Page

The Social Media Incubator

Besides integrating your offline marketing strategy , designing unique social media pages and incorporating your brand is a creative way to keep your business interesting on social media and should be a part of your social media strategy.

Brands 167

Facebook news today

Sherrilynne Starkie

Facebook Foxes. Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content.

News 330

Facebook’s Big News Feed Announcement That Benefits Brands

Firebelly

Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. Could this benefit brand content on Facebook?

Feed 239

The Digital Agency of the Future [Report]

Mindjumpers

Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. Similar Posts: Facebook Is Global, But Social Is Local. Mindjumpers has contributed to a new report issued today by Skyword.

Report 255

Facebook Growth in Numbers

Mindjumpers

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Most of the numbers compare growth from last year to May 2013. Photos: Facebook.

Should You Brand Your Business Email Address?

Waxing UnLyrical

Why not just set up your branded business email address, especially if you already own your domain? So I posed the question on Twitter and Facebook to see what others think. Daniel Honigman (@DanielHonigman) March 22, 2013. A company branded address seems more professional.

Brands 282

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. Facebook defines engagement as including all clicks, not only comments, likes and shares.

How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Here are some of the most important conclusions from the report: Brands Twitter activity.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

Brands 272

How to Customize your Facebook Page

Mindjumpers

Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page?

How To 221

The Best Three Little Words for Branding Your Business

Waxing UnLyrical

Was I somehow branding myself as a personal or life coach? And this will help me brand and grow my business the right way , so that I can continue to do the work that’s right for me… at least, more often than not. “I don’t know.”

Brands 281

What Does 2013 Hold for Social Media?

Mindjumpers

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. PLEASE LIKE MY FACEBOOK PAGE.

Brands 308

Facebook LinkedIn Twitter in 2013

Ari Herzog

That is the order of my priorities in 2013. Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. LinkedIn in 2013. Twitter in 2013.

Facebook Updates News Feed

Mindjumpers

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us.

Feed 242

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. How to Use Facebook Hashtags.

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. You saw (I hope) my post on Oxfam’s Behind the Brands campaign.

Issues 256

Can Good Social Media Customer Service Help You Grow Your Brand?

SocMed Sean

One of the best ways to keep a customer base happy and to grow a brand is to offer great customer support. However, many businesses using social media to brand themselves fail to offer this staple. Groups pop up using your brand name negatively.

The Facebook Edgerank Changed Once Again

Mindjumpers

So keeping up with the ever-changing algorithm on Facebook can be quite challenging. Now Facebook have launched some changes, which means that the Edgerank Formula, as we know it, has changed. Similar Posts: What Facebook’s New News Feed Means For Brands.

Facebook Reader a welcome feature

Sherrilynne Starkie

But little by little Twitter and Facebook have taken over the reader duties for me. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. Facebook would not confirm the reports at the time.

FB Graph Search – Implications for Brand Pages

SocialFish

“On January 15, 2013 Facebook launched Graph Search, an enhanced search functionality aimed at Facebook users. ” Facebook Graph Search – Implications for Brand Pages from David Jones. Timely slide deck from my friend David Jones at Blast Radius.

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