Waxing UnLyrical

SEPTEMBER 13, 2012

Image: The Eyes of New York via Flickr, CC 2.0. Mark Schaefer addressed some of Klout’s changes at his {Grow} blog. 21, 2012 is available (just follow that link!). Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool.

Klout 183

Klout Influencer Journal Flickr 183

Waxing UnLyrical

APRIL 9, 2012

Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service? I wish them ill.

Facebook 206

Facebook Virtual World Exercises Flickr 206

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. In 2012, that number increased to more than $1.2 Will he blog about it too?

Syndication 103

Syndication Marketing Advertising SEO 103

Ari Herzog

SEPTEMBER 20, 2012

This is a guest blog post by Stephen Black. 2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Blogs — “web logs” as they were first called, began to appear. 2012: Today. When he's not blogging, Ari helps brands improve their digital media marketing.

MySpace 187

MySpace Tweetdeck Mashup Flickr 187

Waxing UnLyrical

FEBRUARY 15, 2013

Image: bfishadow via Flickr, CC 3.0 . I’m sure Starbucks will create a huge stir when it enters Delhi just as it did when it entered the Mumbai market. Given the demographics of the Indian market, it won’t hurt if Starbucks tries to engage a bit more with Indian coffee lovers. reading and traveling.

Foursquare 237

Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

DECEMBER 21, 2011

This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. Now is a great time to look at how you’ve been communicating with your customers and tweak your approach for 2012. Image: Taylor McConnell via Flickr, CC 2.0.

Flash Mob 182

Flash Mob Flickr Retail Campaign 182

Waxing UnLyrical

DECEMBER 11, 2013

Image: Amit Kumar via Flickr, CC 3.0. Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 94 crore (~ $15.1M) in FY 2012 to Rs.300 Yes, the rupee is 62 against the U.S.

comScore 199

comScore Smart Phone SMS Advertising 199

Firebelly

NOVEMBER 13, 2012

They want your information about your website and blog, and it’s up to you to do a good job providing it. That means you can’t rely on SEO tricks anymore, like a blog post that pulls the first 100 words of a news article and includes a link forwarding it to the original article. (Or What DOES Matter? Good content matters.

SEO 178

SEO Domain Name Creative Commons Library 178

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Image: phunkstarr via Flickr, CC 2.0. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012. He also blogs.

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

JULY 24, 2013

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Health Care 192

Health Care Social Media Insurance Education 192

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Waxing UnLyrical

NOVEMBER 15, 2011

So goes the story of the 2012 Presidential primary, a laugh-a-minute ride that has placed at center-ring the oddly likable yet confusing and confused former Godfather’s Pizza CEO Herman Cain. Image: DonkeyHotey via Flickr, CC 2.0. The candidate’s brand has (so far) saved him, Cain and simple.

Case Study 217

Case Study Study Comparison Reputation 217

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. As a content marketer, the knowledge I bring to the table is what my clients want from me. Knowledge is money.

Project 220

Project Flickr Upcoming Meeting 220

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Organizing for Content Marketing.

Case Study 105

Case Study Study Research Report 105

Waxing UnLyrical

FEBRUARY 2, 2012

Taleb sold plenty of books, as professionals have come to realize that guessing the performance of the 2012 orange crop in Florida isn’t exactly sound grounds for a bet on which the retirement savings of thousands of Americans may rely. Image: faz the persian via Flickr, CC 2.0. So what does that have to do with PR?

Project 161

Project Flickr Skills Report 161

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” Manage your social media marketing strategy for every important platform using Hootsuite. Try it free today.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. There are conferences that are specifically dedicated to content marketing. The first is that such a scatter shot approach is sloppy marketing; it's the antithesis of targeted marketing, which should be easier in this era.

Content 167

Content Hubspot Mobile Team 167

ProBlogger

NOVEMBER 20, 2014

Image via Flickr user Susy Morris. It was a dark day in November 2012 when I first began to blog. My foray into blogging began like most peoples does. I set myself up with a free WordPress blog and proceeded to spend any spare time, jotting down my thoughts. I Immersed Myself In All Things Blogging.

WordPress 55

WordPress Flickr Energy Blogger 55

Social Media Marketing

MARCH 29, 2013

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

Social Media Marketing

JANUARY 26, 2012

Their blog, Nuts About Southwest , has been a perennial leader in the corporate blogging space. They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. Image credit: ~Oryctes~ (Flickr). Charging stations, work desks Baltimore BWI 7.92

Travel 165

Travel Social Media Airlines iPad 165

ProBlogger

MARCH 25, 2012

Visual, as it turns out, is also the direction in which the world of online marketing has headed. The rise of visual storytelling as a means of spreading a marketing message couldn’t possibly have evaded you. Then, marketers assume the responsibility of qualifying the new visits and converting them into leads. Slideshare.

Hubspot 48

Hubspot Marketing eBook Foursquare 48

The Social Media Hat

APRIL 13, 2017

I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997. For several hours, we discussed marketing strategy and my experience. Image Credit: Flickr. tweet this!

Review 167

Review Domain Name Training Course 167

ProBlogger

AUGUST 18, 2012

When I was planning the launch of Keep the Tail Wagging , I heard the question “Do you know how many pet blogs are out there?” Keep the Tail Wagging launched January 1, 2012. To anyone looking to start a blog in a popular niche, don’t let the crowds discourage you. What makes a blog stand out is the blogger.

Press Release 40

Press Release SEO WordPress Sites 40

ProBlogger

DECEMBER 1, 2012

As part of our Blogging the Festive Season series, we asked a few questions about how she’s squaring up for her first festive season on the blog. You started Keep the Tail Wagging on January 1, 2012, so this will be your first festive season on the blog. Content, building traffic, and affiliate marketing.

Case Study 38

Case Study Publishing Study Press Release 38

Diva Marketing Blog

DECEMBER 25, 2011

While I bake one last batch of cookies and put the finishing touches on the cheesecake, I invite you to enjoy this "classic Diva Marketing post." Variations of this post have become a holiday tradition on Diva Marketing beginning in 2007. In the world of conversational marketing there is no room for high-pressure sales techniques.

Social Media 72

Social Media Film Foursquare Flickr 72

ProBlogger

AUGUST 14, 2012

It really feels terrible to find exact copies of your original work distributed all over the internet, often without any credit or link back to your blog as the source. The most frustrating part is when you find the copied content outranking your own blog in the search engines. How can someone copy content from your blog?

Picasa 48

Picasa Content RSS Blogosphere 48

ProBlogger

MAY 29, 2014

Image via flickr user Jason Howie. Facebook leans young, but there’s been a 45 percent spike in those ages 45 to 54 joining the site sine 2012. If you’re looking to market to a younger crowd, your efforts might be better spent on Twitter rather than Facebook. Originally at: Blog Tips at ProBlogger. Back to basics.

Social Media 47

Social Media Analysis How To Tumblr 47

ProBlogger

JUNE 26, 2019

The post 278: Evolve Don’t Revolve Your Blogging appeared first on ProBlogger. Evolve Your Blog. Does it feel like you’re going around in circles with your blog? It’s easy to revolve in your blogging. It highlights my journey as a blogger and areas where you can evolve your own blog and online business.

Blogger 24

Blogger Eventful eBook Adsense 24

Convince & Convert

FEBRUARY 16, 2012

We’re here on Episode 3 of Social Pros with my trusty digital marketing and social media sidekick, Eric Boggs from Argyle Social. Eric : Nobody can kill the goose that lays the golden egg faster than a marketer. You may have seen the cartoon, we’ll make sure we link it up in the blog post about this podcast.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Convince & Convert

JUNE 24, 2016

As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. Kate Volman : Hello, everyone and welcome to Talk Digital to Me, conversations on marketing and customer service with the pros over at Convince & Convert. Jess Ostroff : Me too.

Content 113

Content How To eBook Platform 113