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Interview with Influencer Summit Emcee and Speaker, Jim Tobin, CEO of Carusele

Social Media Strategies Summit

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What draws you to it, and specifically, Influencer marketing? Now, with influencer marketing, there are similarities. Why do you love it?

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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Why we love senior influencers. Maybe we shouldn’t be surprised. They instill trust.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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Who Influences You? (Plus, get a free book) | Almost Savvy

Almost Savvy

Plus, get a free book) Posted by Irene Koehler in Branding , Business , Tips on April 6, 2010 | 18 responses One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn’t. Learning how best to communicate and influence others is no different.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Effectively connect with bloggers and other key online influencers in your industry? In short—relationships with key influencers have always been and will continue to be the key to an effective public relations strategy. Best Social PR Guides and Tips of 2010 (So Far). Optimize company news for SEO benefit? PR and SEO.

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

when PRSA’s 2010 International Conference was held in DC last October. Seeing as how hot a topic “influence&# is , we’d ping each other every now and again, and I started getting curious about Traackr. It’s about context, relevance and, therefore, potential influence based on that contextual relevance.

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The 7 Fluid Absolutes of Social Media for 2010

Direct Marketing Observations

Social media measurement will continue to adapt and evolve with the constant change of external markets and it’s influencer’s. As we wind down 2010 with essentially 2 1/2 months to go. Thus, I came up with a couple of “fluid absolutes&# that for now, make sense to me. It’s not always about ROI, I’m sorry.