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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. The problem is, most B2B companies don’t have a strong why.

B2B 243
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The State Of Business, Brands And Marketing With Tom Peters

Twist Image

My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. In 2003, I devoured Re-Imagine! digital marketing. fast company. marketing podcast. digital marketing. fast company. marketing podcast. andy nulman.

Brands 88
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

B2B 190
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Eight steps to thriving on information overload

Buzz Marketing for Technology

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine.

Web 2.0 244
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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Current social networks in the growth stage are Twitter and Facebook.

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Join us for a Webinar “Social Media Marketing for Franchisees.

Saying It Social

About AK: AK has been working with social media for the past 6 years, having been amongst the first group of people introduced to Facebook. About AK: AK has been working with social media for the past 6 years, having been amongst the first group of people introduced to Facebook. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/211779617

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How to Create a Thriving B2B Advocacy Community

Convince & Convert

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. See you next week!