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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. The problem is, most B2B companies don’t have a strong why.

B2B 243
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When Analog Beats Digital Marketing

Convince & Convert

I recently toured Austin-based Quantum Digital , a company that integrates digital technologies with direct mail, print, online, and mobile to optimize consumer response. I applaud the decision by a company with digital DNA to recognize when an analog solution is still best. Where and When. click to tweet ).

Marketing 152
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What A Three Billion Dollar Company Looks Like

Twist Image

Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because the company felt that most of the other players on the market were too complicated. Who is Tony Fadell ? He has had many successes.

Company 82
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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87
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The State Of Business, Brands And Marketing With Tom Peters

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My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. In 2003, I devoured Re-Imagine! digital marketing. fast company. marketing podcast. He responded almost right away. We''ve had some great chats. andy nulman. david usher.

Brands 88
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Eight steps to thriving on information overload

Buzz Marketing for Technology

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244
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Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

October 15, 2003. Here, in one of the poorest areas of Los Angeles County, I have kids who have self-esteem, who are going to college, who are being recruited to help make companies and institutions more effective, who are being treated like queens and kings by our elected officials and being recognized in front of L.A. Media Kit.

Skills 100