Jon Loomer

JANUARY 31, 2024

The most common application of events is on our website, though it doesn’t have to be. Custom Events: Since these aren’t predefined, there are limitless possibilities for custom events that fit priorities for each individual website. The granularity custom conversions provide don’t add any value to custom audiences.

Eventful 174

Eventful Conversation API URL 174

Ignite Social Media

FEBRUARY 13, 2024

Brands may have felt that other networks like Instagram and TikTok didn’t lend themselves as well to driving real-time engagement. Some advertisers likely calculated that the time wasn’t worth it if they weren’t confident it would drive significant engagement.

Analysis 157

Analysis Hashtag Sports eBook 157

Jon Loomer

FEBRUARY 14, 2024

But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. You may think that the most basic things have remained static, but they haven’t. Website custom audiences weren’t even a thing until 2014. And that hasn’t changed. Ads aren’t magical.

Advertising 178

Advertising Metrics Cost Sentiment 178

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. However, just because Facebook is not a favorite among teens does not mean they aren’t using it at all, nor does it mean that you can’t reach Gen Z on Facebook when they are using it.

Data 154

Data Facebook Reddit Social Networking 154

Jon Loomer

NOVEMBER 29, 2023

What do you do if you don’t know the total amount spent? Let’s discuss the factors that would help you solve this problem… Dynamic Variable In simple terms, you need to replace “147.00” above with a dynamic value that represents the total order value. So, again, we haven’t solved a problem yet.

Eventful 181

Eventful URL Price API 181

Jon Loomer

AUGUST 9, 2023

RESOURCE: Meta Ads Glossary The Ads Glossary contains more than 100 important terms. Use this when you aren’t sure about what something means. Throughout the content of this website, you’ll occasionally see words and terms that are bolded. Sometimes, Meta doesn’t spend your daily budget. The Rules 3.

Advertising 148

Advertising Campaign Cost Compete 148

Jon Loomer

FEBRUARY 6, 2023

The Phishing Scam What I’m going to describe won’t be shocking. Most work because they create a Facebook page and then a post that claims you have violated terms. And Facebook isn’t doing nearly enough about it. I guess that hasn’t happened yet. This scam isn’t sophisticated.

Facebook 188

Facebook Authentication Review Report 188

Jon Loomer

DECEMBER 13, 2021

There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. It doesn’t mean running ads for them is impossible or even not worth the challenge. And you alone can’t be held responsible for that. You won’t get results.

Advertising 198

Advertising Facebook API Reputation 198

Jon Loomer

JANUARY 17, 2024

You can’t provide any targeting inputs. You can’t even create multiple ad sets. These advertisers likely haven’t found success with Advantage+ Shopping Campaigns. This isn’t to say that they’re wrong. There isn’t proof that the broadest targeting will always be the most effective.

Advertising 190

Advertising API Skills CPM 190

Jon Loomer

MARCH 6, 2024

This could become a long-term problem. A shared link with a featured image that doesn’t clearly depict a specific player. It doesn’t mean that everything needs to be in your primary text, featured image, and headline. That doesn’t make my website unique. If you want to know who it is, you need to click.

Content 178

Content Policies Cost Advertising 178

Jon Loomer

FEBRUARY 10, 2024

While view-through may not be equal to click attribution in terms of confidence that your ad led to the conversion, both have value. While some conversions may be legitimate, the vast majority are likely from people who didn’t even see your ad but would have converted anyway.

eBook 131

eBook Eventful Conversation Report 131

Ignite Social Media

NOVEMBER 17, 2021

While Marketers Bore of It, Facebook Will Remain #1 in Terms of Users and Minutes on the Platform. While the shine is off the proverbial apple, it’s still the king in terms of active users and minutes spent on the platform. Pinterest’s Long-Term Value for Marketers Will Contribute to Continued Strong Results.

Social Media 208

Social Media API Reputation Compete 208

Ignite Social Media

JANUARY 8, 2024

So, without further ado, let’s dive into these 30 must-know terms. Hate followers are those who can’t resist engaging with your content, even if it’s just to criticize or argue. But when picking influencers for your brand, make sure their engagement rate isn’t high just because nobody likes them.

Social Media 124

Social Media CPA CPM CPC 124

Webbiquity SMM

JUNE 1, 2021

Digital marketing isn’t rocket science, but it’s no cakewalk either. This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. No matter how good it is, your content doesn’t matter if it doesn’t reach your subscriber list. Don’t rely on Gmail here.

Tips 352

Tips Marketing Privacy Influencer 352

Jon Loomer

MAY 10, 2023

We’ve all heard it: “Facebook ads don’t work.” Facebook ads don’t work for you. Far too often, we blame the platform or algorithm or other mysterious things that we don’t understand to explain why we’re not getting better results. You can’t test everything all at once, of course.

Startup 192

Startup API Issues Industry 192

Jon Loomer

OCTOBER 4, 2023

So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. Custom events work like standard events, but they go beyond the predefined terms. You would create a custom event when a standard event doesn’t accurately reflect the action that you want to track.

Eventful 185

Eventful Conversation Embedding URL 185

Jon Loomer

FEBRUARY 19, 2024

When on, all placements are eligible for distribution, though they won’t be used equally. But the concept isn’t. At the very least, the removal of placements doesn’t actually help you. Why wouldn’t you? But, low-quality clicks don’t lead to purchases. Could you remove it?

Advertising 155

Advertising Conversation Cost Video 155

Ignite Social Media

APRIL 8, 2022

As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. It’s a no-brainer that you shouldn’t use other people’s intellectual work without a fair use exemption or the owners’ permission. The short answer is no. Fair Use in the Social Media Age.

Fair Use 215

Fair Use Social Media Meme Public Domain 215

Jon Loomer

FEBRUARY 12, 2024

I found great success with micro-targeting and I found great enjoyment in all of the levers I could pull with targeting to find what works and what doesn’t. Don’t exclude current customers unless those customers can’t buy the product you’re promoting. But things are changing. You should, too.

Advertising 185

Advertising Campaign Cost Conversation 185

BeingOptimist

AUGUST 20, 2023

One such commonly found term in classified advertisements and online selling platforms is ‘OBO,’ a three-letter acronym that influences how transactions take place. The Role of OBO in Commerce Implications and Strategies related to OBO Decoding the Term OBO Strategies for ‘OBO’ What Does OBO Mean and its Uses?

Proposal 93

Proposal Price Advertising Influencer 93

Webbiquity SMM

APRIL 13, 2021

There are reasons to question its long-term staying power. Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). Small doesn’t mean weak. Clearly, that didn’t happen.

Apple 215

Apple Plaxo Microsoft Vimeo 215

SocMed Sean

MAY 8, 2019

Understanding the value of SEO and PPC The best place to start is with the long-term goal in mind. Being ranked high on Google for the specific search terms that are related to your business is eventually what attracts more visits to a long-term website. Where to start? Which strategy is better?

SEO 239

SEO Strategy Tips Marketing 239

Jon Loomer

JANUARY 23, 2024

Writing blog posts about the same topic I covered in a video wasn’t initially an issue. Long-term, this could have a major impact on my website strategy and traffic. These posts allowed me to embed the YouTube video at the top and write a short blog post below. It was helpful. Duplicate content is never great.

Video 140

Video Publishing Newsletter Types 140

Jon Loomer

MAY 15, 2023

It just isn’t possible. This stuff isn’t black and white. Understand that expectations aren’t universal or robotic. First, know that we don’t only want cheap leads, but quality leads. You know that there isn’t a simple formula that spits out results. What industry is it? It depends.

Advertising 165

Advertising Real Estate Cost API 165

Jon Loomer

OCTOBER 7, 2020

This is one of the oldest methods of remarketing to a brand’s existing audience, but that doesn’t mean that you should neglect it. Custom Audience Terms. In other words, an email list of 10,000 people doesn’t mean you can reach those 10,000 people with ads; you can expect somewhere closer to 3,000 – 7,000.

List 199

List How To Facebook Advertising 199

Jon Loomer

APRIL 11, 2022

You don’t have access to their Ads Manager, but you want to get a better sense of what they’re doing. I’m not a hands-on contractor, but more of a short-term (45 minutes) consultant. I don’t have or desire access to your Ads Manager, Events Manager, or Business Manager. Do they have the pixel installed?

Facebook 200

Facebook Eventful URL Consultant 200

Convince & Convert

APRIL 25, 2024

Don't hate the gate. Do you assume your visitors don't like them? This isn’t just casual browsing; it’s a sharp uptick in demand, proving that when you speak their language, you grab their attention So what is it that hooks these top-tier execs? But NetLine’s data isn’t alone. This is a preview.

B2B 143

B2B Report Case Study Content 143

Jon Loomer

MARCH 26, 2020

It may be a short-term change, but there are likely to be some long-term impacts as well. That doesn’t mean it’s a long-term pause. In some cases, stores or restaurants aren’t allowed to serve people, but they are still allowed to be open for pickup or delivery. I didn’t have a business.

CPM 202

CPM CPC Price Advertising 202

Jon Loomer

NOVEMBER 15, 2022

While it isn’t a primary metric to obsess over, it certainly can impact the success of your campaigns. That doesn’t mean that you can’t overcome high CPMs to find success. That said, the seasonality of CPM can be difficult for brands, especially those who aren’t in the e-commerce and gift spaces.

CPM 188

CPM Cost Facebook Advertising 188

Buffer Social

AUGUST 21, 2023

This model also means that music usage doesn’t affect creators' ability to monetize their content. Some of the most important rules to consider are: Under YouTube’s originality policy, you can’t upload another creator’s content verbatim and get monetized. In the left menu, select Earn.

YouTube 74

YouTube Module Adsense Guidelines 74

The Realtime Report

FEBRUARY 1, 2024

Consider your budget, long-term plans, and current market trends. Renting might be more feasible for those not ready to commit long-term or facing the high upfront costs of buying. This fund can cover any surprises or additional expenses, ensuring your move doesn’t become a financial strain. Hiring local movers in D.C.

Transportation 91

Transportation Real Estate Insurance Patterns 91

Ignite Social Media

SEPTEMBER 22, 2021

We also know that no brand is alike in terms of the customer’s path to purchase or path to conversion. But really, it doesn’t matter at all at this point as it did back in the day. It’s not to say it didn’t have value, but it currently doesn’t really do anything for your brand.

Social Media 172

Social Media Tips Retail Metrics 172

Jon Loomer

NOVEMBER 14, 2021

If you choose not to re-share with a clip, that re-share isn’t eligible for promotion. If you’re wondering about that orange warning icon, it’s related to the media dimensions (which you can’t control, as far as I know). So, we won’t focus much on that. You can re-share an existing podcast episode.

Facebook 209

Facebook Report Campaign Apple 209

The Realtime Report

SEPTEMBER 22, 2020

It doesn’t matter whether you are learning to build electronics as a hobby or because you want to start a business, you will need to understand how circuits work. Learn the Definitions of Common Terms. You will soon realize that when you start digging into the world of electronics, you need to get to grips with many terms.

Diagrams 172

Diagrams Software Project Education 172

Sprout Social

JULY 20, 2020

And despite popular belief, doing so doesn’t require a bunch of technical know-how or spammy tactics. Simply type a keyword or term into YouTube’s search bar and you’ll see a slew of keywords from actual viewers. Meanwhile, video consumption is at an all-time high.

SEO 135

SEO YouTube Video How To 135

The Realtime Report

JUNE 29, 2021

It might also be helpful to know that some providers are willing to offer affordable life insurance quotes with a low monthly premium in exchange for reduced coverage, so it may make sense to choose this option if your budget is tight and you don’t need the full amount of coverage offered by other policies. Consider Term Life Insurance.

Insurance 91

Insurance Policies Cost Comparison 91

Ignite Social Media

DECEMBER 4, 2023

Test With Paid Campaigns As John mentions, brands don’t need to rush to establish an organic presence on every new platform that launches. Analyze Performance Data Platform selection shouldn’t rely on vanity metrics like follower counts alone. Test to see how frequently your followers want to hear from you.

Social Media 91

Social Media Brands How To Metrics 91