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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. Newbies are often surprised by how much time social media can eat. Start by pinning down exactly what you want social media marketing to do for your organization. Start small.

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Top 10 customer service software tools

Sprout Social

Customer service software is integral to any company’s tech stack today. That’s where service software and automation via AI can do a ton of heavy lifting. That’s where service software and automation via AI can do a ton of heavy lifting. Below we dig into why customer service software matters and tips for choosing a tool.

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Now we’re here: Sprout named #1 Best Software Product by G2

Sprout Social

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

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The Top Sources and Trends in B2B Website Traffic

Webbiquity SMM

How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare? Total social media visits fell by nearly half (down 43%).

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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5 stats for social media marketers in the software industry

Sprout Social

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Software 101