Sprout Social

MARCH 26, 2019

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Conduct a competitive analysis.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

DECEMBER 9, 2020

You can also filter trends by categories such as entertainment, news, sports and more. So you should be able to filter the most popular hashtags on various topics and categories including health, design, animals, sports, news, home and more. The trend even made it to the Tweets of sports teams like the Golden State Warriors.

Trends 127

Trends Hashtag Meme Sports 127

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Buzz Marketing for Technology

DECEMBER 15, 2011

What are they interested in – sports, music, TV? Is Sentiment Making Brands Stupid? Rather than investing in media properties that become more expensive as they become successful, you’re now on your way to developing owned media that increases in value the more it’s used. Do they care about your brand affiliations or sponsorships?

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

APRIL 27, 2020

On the other hand, some industries had a sharper decline in published posts during this time, particularly sports and travel, both of which have been highly impacted due to suspensions of activity and restrictions on business as normal. Industries that saw a higher than average decline were nonprofit, retail and sports.

Engagement 145

Engagement Social Media Patterns Health Care 145

Adam Sherk

MAY 24, 2011

At the other end of the spectrum, in Alterian’s sentiment analysis two summer movies had more negative opinions than positive: Green Lantern and The Hangover Part II. In terms of sentiment analysis, Green Lantern actually has the best ratio of positive mentions (8:1) in its dataset. Green Lantern. The Hangover Part II.

Alterian 143

Alterian Social Media Film Sentiment 143

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Brands 115

Brands Sentiment Conversation Hashtag 115

Audiense

AUGUST 3, 2018

Her sentimentality and particularity are reasons why she is great at gift giving and everybody wants to be chosen by her for Secret Santa! In fact, it is the recommendation of her friends and family which influence her purchases, though she is more likely to respond to targeted adverts and marketing campaigns than the average UK female.

Data 74

Data Sports Analysis How To 74

Keyhole.co

DECEMBER 22, 2022

It shows their commitment to sports and also educates their audience on the happenings in the sports world. In fact, they have over 21 million views on their top video — Rise of the Kids | Sport is Never Done. Why does this work? Nike on YouTube. In the past 3 months, Nike has received decent engagement on its YouTube channel.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

OCTOBER 4, 2023

As CareSource’s Senior Director of Digital Strategy Sarah Chapman explains, “If we notice a trend in our monthly Tagging reports, like a sudden influx of questions about ID cards in August, then we realize this is likely related to parents needing back-to-school sports physicals and immunizations.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

APRIL 2, 2019

We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. The Chicago Bulls are one of the top five most followed sports teams around the globe, (mostly thanks to Michael Jordan). Our CMO Jamie Gilpin kicked things off by acknowledging the elephant in the room: trust.

Sports 107

Sports Communities Sentiment Team 107

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? What is the sentiment behind the trend? Although everyone on Twitter may seem to be obsessed with Stranger Things or the World Series, you can’t always assume that your audience is familiar with certain shows or follows sports.

Trends 60

Trends Social Media Brands Hashtag 60

Sprout Social

FEBRUARY 14, 2022

Their teaser approach and celebrity tie-in paid off, with a 71% positive sentiment for Tweets about BMW on game day compared to a 60% positive sentiment for posts around electric cars in general. Coming February 2022. pic.twitter.com/ey0w4HZXnb. — Arnold (@Schwarzenegger) January 27, 2022. Rookie of the year.

Brands 80

Brands Sentiment Posterous Team 80

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Complex Sports, for example, uses Twitch to stream a weekly soccer show breaking down matches and sharing team news. pic.twitter.com/JRJ5XKXi5Q.

Platform 119

Platform Social Media Tumblr Reddit 119

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. 40% talk about their kids’ sporting events. Moms talk three times more about kids’ birthdays than seasonal holidays.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Fast food, retail, sports—those brands can get experimental. That is the power of brand awareness. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Convince & Convert

NOVEMBER 16, 2015

Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. See how Sports World Chicago used location data to strategically target Cubs fans during the 2015 post-season run. Location-based social media data is powerful.

Data 60

Data Conversation Case Study How To 60

Sprout Social

JUNE 23, 2021

We were specifically looking for other “extreme” sports in which we could leverage the post-activity ritual of having a beer and recounting the day with friends. By analyzing the social data we captured through listening, we honed in on snowboarding as the surfer’s winter activity of choice by both conversation volume and sentiment.

Social Media 95

Social Media Focus Group Aggregator Research 95

Likeable

SEPTEMBER 24, 2019

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. Whichever cultural niche you’re tapped into (music, politics, sports, The Bachelorette , comedy), this platform is where you’re hearing about it.

Twitter 80

Twitter Airlines Aggregator Meme 80

Freelance Social Media

JULY 28, 2010

For hire :) Blog Twitter mailgloo great sentiment, have never used auto DM, but makes sense not to. One of the things Twitter is supposed to be about is sharing information; not shoving it at me without me asking. About the author Justin Langford wrote 11 articles on this blog.

Foursquare 153

Foursquare Meeting RSS WordPress 153

Keyhole.co

FEBRUARY 14, 2024

It’s not just about her celebrity status – it’s how she impacts sectors like music, entertainment, and even sports like the NFL! Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL.

Eventful 52

Eventful Advertising Social Media Features 52

The Social Media Hat

AUGUST 3, 2016

They do a length analysis (they say 55 characters is optimum length) and a word count (they say less than 10 words is best), and they'll list your keywords and assign a sentiment of positive, negative or neutral. They said the headline had a positive sentiment. They deemed this headline as having a positive sentiment as well.

Social Media 60

Social Media Health Care Content Tips 60

Audiense

MARCH 28, 2018

Traditionally, the results obtained from social listening covers what was said around the topic, brand, the sentiment and the volume of that conversation… but that was all. The evolution of the consumer research takes us beyond social listening and the basic analysis of these social data.

Analysis 87

Analysis Research Metadata Patterns 87

Hootsuite

NOVEMBER 28, 2022

Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. For example, members of r/Hiking are probably athletic people who like sports, right? All the benefits of market research without having to do the searching yourself. The joys of technology.

Reddit 100

Reddit Brands Meme Forums 100

Convince & Convert

APRIL 1, 2016

Not a lot of positive sentiment there. He breaks down some amazing use cases—ordering, paying for and receiving delivered beers at a crowded sporting event, or going immediately to a table in a restaurant and ordering from chat instead of a bloated app on an iPad (I’m talking to you airport food kiosks). Transformers.

iPad 60

iPad Sentiment Sports Upcoming 60

Twist Image

MARCH 19, 2016

Mergence-Accommodation Conflict: Why Bad 3D Literally Makes You Sick - Sports Video Group. I'd love to see this set up in major urban areas; when Florida found out all its garages were underwater, political sentiment would change pretty fast." sports video group. I've tried good VR (the HTC Vive is absolutely stunning).

Sports 40

Sports Sentiment Retail Analytics 40

Twist Image

APRIL 25, 2013

it tells a story that captivates our imaginations and connects us to a brand - and to others who share in the brand sentiment. brand sentiment. Don Draper is, obviously, a fictitious character but he''s the perfect composite of hundreds (if not thousands) of advertising legends who have roamed our earth. Great advertising is magic.

Marketing 99

Marketing Advertising Sentiment Buy 99

Hootsuite

SEPTEMBER 16, 2022

People turned to them to order at-home sporting goods as a result of gyms and fitness centers closing. This positive sentiment spills over into customers’ attitudes about ATTITUDE. Source: Acquire White Paper. Decathlon UK nurturing sales opportunities. Decathlon UK saw a surge in customer requests following the COVID-19 disruption.

Examples 96

Examples FAQ Insurance Retail 96

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. A well-timed Tweet sporting a trending hashtag could give your engagement a boost. Events on Twitter Tab.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

JUNE 16, 2016

The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic. Consumers love to be recognized and there’s no easier way to thank your advocates than by highlighting their creativity and sharing their positive sentiments for your product.

Instagram 40

Instagram Tips UGC Hashtag 40

Laurel Papworth

JANUARY 17, 2010

We appreciate the sentiment, but no thank you. In other traditional terms, hire a B grade sports person or actress and you get a different result than A-grade. Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible. Fashionista’s response was -ahem – interesting.

Fashion 96

Fashion Blogger Eventful Social Media 96

Audiense

MAY 16, 2016

Our aims are to bring brand awareness to those who may not be familiar with what Porsche means as a brand, our heritage, and our motor sport history, along with model launches and other key events in our market. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers. Where does our confidence come from?

Strategy 113

Strategy Automotive Campaign Social Media 113

Hootsuite

JULY 15, 2020

One key way to find out is to engage in some social listening and social media sentiment analysis. It combines fitness tracking with sports news and social networking through personal “leagues.” UK sports teams can whitelabel the app to engage their fans. Here’s what they found: Persona 1 (B2C): Jim Watson, a sports fan.

Template 145

Template Templates How To Tourism 145

Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool. The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Sprout Social

FEBRUARY 28, 2022

Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. To support Osaka’s decision, meditation app Calm pledged to donate $15,000 to a French organization dedicated to promoting mental well-being through sports and physical activity.

Brands 115

Brands Meme How To Advertising 115

Sprout Social

SEPTEMBER 7, 2021

This tactic is a favorite of the brewing company, which has a history of hosting sweepstakes for the Fourth of July and major sporting events. It’s also an effective tool for measuring audience sentiment and identifying customer needs, insights which can be applied toward your brainstorm to be as consumer-centric as possible.

Campaign 136

Campaign Social Media Collaboration Apple 136