How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Although everyone on Twitter may seem to be obsessed with Stranger Things or the World Series, you can’t always assume that your audience is familiar with certain shows or follows sports.