How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

Trends 123

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below).

Data 121

A closer look: What brands need to know about COVID-19

Sprout Social

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. The conversation sentiment in March hit a high of 50% positive.

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. We’re only beginning to see what TikTok’s influence looks like outside the confines of an iPhone screen—at premiers, major sporting events and global fashion shows. People recall sounds and feelings before campaign names and hashtags.

Meme 101

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Hootsuite

Relevant hashtags. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Engagement is good—but only when it comes with positive social sentiment.

How to leverage social data to be a world-class agency

Sprout Social

Sports brands, for example, see roughly 975 inbound engagements per day while real estate brands see an average of 41 engagements per day. Perhaps your content used a popular hashtag but lacked a strong call to action.

Class 95

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres.

Restoring Faith in Humanity - Together

Social Media Marketing

With the way they engaged, informed and united around a single hashtag - one that didn''t get confused with any of the public hashtags or trending topics - the BPD gave people a reason to follow them and a clear flow of information.

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT.

UGC 75

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Going up to the top right here, we see real time trending hashtags. We can uncover real time trending hashtags, stories and images, but I just have hashtags up here right now. So, imagine this being not 12 but 50 hashtags or 50 stories or 50 images.

Widget 121

Your Biggest Questions About TikTok Marketing Answered!

agora pulse

Consider public sentiment surrounding your brand, and, if in doubt, disable the feature. Helpfully, the app has created music categories such as Viral , New Music , UK Hot 40, and even trending hashtag music like #IsolationGames.

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). which is essentially a Twitter hashtag directory.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

In sports, how often does ESPN report on tweets? There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Jay: This is, as I understand it, the first time that a command center has been built of this nature, not only for the Super Bowl, but really for any singular major sporting event. One of the things that we’re looking at really closely is sentiment analysis.