How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Although everyone on Twitter may seem to be obsessed with Stranger Things or the World Series, you can’t always assume that your audience is familiar with certain shows or follows sports.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes.

The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

While Twitter isn’t the most popular social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports. Was it a hashtag? Blog Marketing Trends & Tips Hashtag Analytics Social Media Marketing Twitter MarketingTwitter Analytics Guide.

Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff.

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. Let’s say you have multiple products in your sports clothing lineup. Use a hashtag report to see which are the most engaging.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats.

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A closer look: What brands need to know about COVID-19

Sprout Social

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. The conversation sentiment in March hit a high of 50% positive.

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. We’re only beginning to see what TikTok’s influence looks like outside the confines of an iPhone screen—at premiers, major sporting events and global fashion shows. People recall sounds and feelings before campaign names and hashtags.

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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

How to leverage social data to be a world-class agency

Sprout Social

Sports brands, for example, see roughly 975 inbound engagements per day while real estate brands see an average of 41 engagements per day. Perhaps your content used a popular hashtag but lacked a strong call to action.

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. And if you’re looking for something not so specific, there’s also a Recurring Trends option, which highlights some of the most popular hashtag trends on the platform. A well-timed Tweet sporting a trending hashtag could give your engagement a boost.

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Hootsuite

Relevant hashtags. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Engagement is good—but only when it comes with positive social sentiment.

Restoring Faith in Humanity - Together

Social Media Marketing

With the way they engaged, informed and united around a single hashtag - one that didn''t get confused with any of the public hashtags or trending topics - the BPD gave people a reason to follow them and a clear flow of information. In this case, it was from a more gentle soul, who had a similar sentiment about such difficult events. Watching the events unfold in Boston yesterday was horrific.

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic. Consumers love to be recognized and there’s no easier way to thank your advocates than by highlighting their creativity and sharing their positive sentiments for your product. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT.

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How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Going up to the top right here, we see real time trending hashtags. We can uncover real time trending hashtags, stories and images, but I just have hashtags up here right now. So, imagine this being not 12 but 50 hashtags or 50 stories or 50 images. What’s the more important hashtag or story for you to pay attention to? So, on the right-hand side, you see trending hashtags and emojis.

Your Biggest Questions About TikTok Marketing Answered!

agora pulse

Consider public sentiment surrounding your brand, and, if in doubt, disable the feature. Helpfully, the app has created music categories such as Viral , New Music , UK Hot 40, and even trending hashtag music like #IsolationGames.

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). I’ll also echo Mike’s sentiments that the camaraderie and the sheer energy of the conference enthralled me. which is essentially a Twitter hashtag directory. which is essentially a Twitter hashtag directory. which is essentially a Twitter hashtag directory.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

In sports, how often does ESPN report on tweets? There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. That was a Twitter hashtag on the back of a NASCAR Sprint Cup series race vehicle. You used the hashtag “#Farmers5″ during a race just last weekend or the week before.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Jay: This is, as I understand it, the first time that a command center has been built of this nature, not only for the Super Bowl, but really for any singular major sporting event. Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? One of the things that we’re looking at really closely is sentiment analysis.