How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

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Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl.

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. Let’s say you have multiple products in your sports clothing lineup. Use a hashtag report to see which are the most engaging.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below).

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres.

Restoring Faith in Humanity - Together

Social Media Marketing

With the way they engaged, informed and united around a single hashtag - one that didn''t get confused with any of the public hashtags or trending topics - the BPD gave people a reason to follow them and a clear flow of information.

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Going up to the top right here, we see real time trending hashtags. We can uncover real time trending hashtags, stories and images, but I just have hashtags up here right now. So, imagine this being not 12 but 50 hashtags or 50 stories or 50 images.

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). which is essentially a Twitter hashtag directory.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

In sports, how often does ESPN report on tweets? There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Jay: This is, as I understand it, the first time that a command center has been built of this nature, not only for the Super Bowl, but really for any singular major sporting event. One of the things that we’re looking at really closely is sentiment analysis.