Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Brands 114

Brands Sentiment Conversation Hashtag 114

Keyhole.co

DECEMBER 22, 2022

The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. It shows their commitment to sports and also educates their audience on the happenings in the sports world.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). This strategy today just won’t work. Location-based social media data is powerful.

Data 60

Data Conversation Case Study How To 60

Sprout Social

JUNE 16, 2016

The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic. Consumers love to be recognized and there’s no easier way to thank your advocates than by highlighting their creativity and sharing their positive sentiments for your product.

Instagram 40

Instagram Tips UGC Hashtag 40

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. A well-timed Tweet sporting a trending hashtag could give your engagement a boost. Events on Twitter Tab.

Metrics 40

Metrics Twitter Comparison Report 40

Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. 16 Tips for Using Hashtags. I'm an expert.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Social Media Strategery

APRIL 1, 2009

Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). I’ll also echo Mike’s sentiments that the camaraderie and the sheer energy of the conference enthralled me.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Hootsuite

JULY 15, 2020

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis. Check out the competition. Avid soccer fan.

Template 145

Template Templates How To Tourism 145

Hootsuite

AUGUST 19, 2020

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. They created a simple, clear campaign hashtag.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers. Updated – November 2020.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

APRIL 26, 2023

Twitter Analytics Explained While Twitter isn’t the most crowded social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports. Was it a hashtag? Analyze brand sentiment and reduce your crisis response time 5. There’s a reason it’s such a status symbol to be verified on Twitter.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Twitter Analytics Explained While Twitter isn’t the most crowded social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports. Was it a hashtag? Analyze brand sentiment and reduce your crisis response time 5. There’s a reason it’s such a status symbol to be verified on Twitter.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. Brands who got cultural advertising right.

Brands 115

Brands Meme How To Advertising 115

Keyhole.co

NOVEMBER 10, 2020

While Twitter isn’t the most popular social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports. Then, you can match up your content plans or campaigns from those time periods to determine what strategies worked best for your account—whether it was an influencer campaign, a hashtag campaign , .

Analytics 105

Analytics Twitter HootSuite Metrics 105

Hootsuite

MAY 3, 2023

That said, they do reflect the overall sentiment of online searches. Use categories YouTube uses categories to group videos into broad topics, like “Sports” or “Technology”. Use hashtags Hashtags are a great way to make sure your YouTube content is discoverable.

SEO 111

SEO YouTube Embedding Hashtag 111

Sprout Social

APRIL 10, 2023

The company’s name and hashtag reflect the brand’s edge. This includes musical festivals and sporting events. This includes: Engagement Mentions Share of voice Positive vs. negative sentiment This highlights the value of social listening for brand-building. What emotions do you want your company to evoke or convey?

Brands 127

Brands Handbook Company Examples 127

Keyhole.co

FEBRUARY 13, 2022

Using Keyhole, you can find, identify, track, and reach out to your influencers: You can also conduct a detailed and in-depth sentiment analysis of social media posts over time: With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

MAY 13, 2020

Sports brands, for example, see roughly 975 inbound engagements per day while real estate brands see an average of 41 engagements per day. Perhaps your content used a popular hashtag but lacked a strong call to action. Or, perhaps you’re curious about the sentiment surrounding your agency.

Class 118

Class Data How To Metrics 118

Social Media Marketing

APRIL 16, 2013

With the way they engaged, informed and united around a single hashtag - one that didn''t get confused with any of the public hashtags or trending topics - the BPD gave people a reason to follow them and a clear flow of information. In this case, it was from a more gentle soul, who had a similar sentiment about such difficult events.

Aggregator 167

Aggregator Reddit Eventful News 167

agora pulse

APRIL 21, 2020

Consider public sentiment surrounding your brand, and, if in doubt, disable the feature. Helpfully, the app has created music categories such as Viral , New Music , UK Hot 40, and even trending hashtag music like #IsolationGames. Videos including hashtags #cats #cat #catstagram #catlovers #catsoftiktok have over 5 billion views.

Questions 109

Questions Marketing Hashtag Analytics 109

Convince & Convert

JULY 1, 2016

Going up to the top right here, we see real time trending hashtags. We can uncover real time trending hashtags, stories and images, but I just have hashtags up here right now. So, imagine this being not 12 but 50 hashtags or 50 stories or 50 images. What’s the more important hashtag or story for you to pay attention to?

How To 113

How To Widget Trends Report 113

Convince & Convert

APRIL 27, 2012

In sports, how often does ESPN report on tweets? There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. You don’t really see it in any other sport like that.

Insurance 115

Insurance Journal Research Hashtag 115

Convince & Convert

FEBRUARY 2, 2012

Jay: This is, as I understand it, the first time that a command center has been built of this nature, not only for the Super Bowl, but really for any singular major sporting event. One of the things that we’re looking at really closely is sentiment analysis. That’s a lot. Is that the case? Taulbee: To my knowledge, yes.

Social Media 117

Social Media Committee Team Questions 117

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them. ?

Campaign 130

Campaign Social Media UGC Metrics 130

Keyhole.co

JANUARY 1, 2023

Discover what hashtags and topics your followers are discussing Improve new content by leveraging data on what your audience finds most engaging Manage your Tweet schedule Better manage replies to brand mentions. The tool also offers general Twitter trend data, including trending topics, events, sports, movies, and more.

Analytics 52

Analytics Tools Twitter Brands 52

Sprout Social

FEBRUARY 24, 2020

Try less,” is the sentiment. We’re only beginning to see what TikTok’s influence looks like outside the confines of an iPhone screen—at premiers, major sporting events and global fashion shows. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. It’s a place where everyone has a shot.

Brands 123

Brands Meme Hashtag Influencer 123

Keyhole.co

MARCH 3, 2023

Upvoting a post can mean you agree with the comments made, you approve of the sentiment, or simply that you found the post to be funny, cute, or worthy of your time. Looking to track sentiment across different social platforms? Selling sports jerseys? A subreddit like r/Sports has a very different mindset from r/Cats.

Reddit 52

Reddit Marketing Lurker Posterous 52

Hootsuite

MARCH 3, 2020

Relevant hashtags. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Engagement is good—but only when it comes with positive social sentiment. Social listening allows you to track that sentiment in real time. Industry trends.

Tools 145

Tools Sentiment HootSuite Reddit 145