Buzz Marketing for Technology

DECEMBER 15, 2011

Fan pages are a unique marketing canvas to connect with avid consumers. What are they interested in – sports, music, TV? Is Sentiment Making Brands Stupid? Vitrue a social media marketing platform determined that the. Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page.

Brands 275

Brands Repository Analysis Sentiment 275

Keyhole.co

DECEMBER 22, 2022

To stay relevant and engage its audience, Nike carefully follows social trends and incorporates them into its marketing strategies. . By staying current with social trends and using a variety of marketing strategies, Nike can connect with its audience and maintain its position as a leading athletic brand. Source: Nike Twitter.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations.

Brands 112

Brands Sentiment Conversation Hashtag 112

Audiense

AUGUST 3, 2018

Identifying, segmenting and defining audiences – and customer personas – is no longer a task that should be left to the arbitrary opinion of the members of the marketing team. Alternatively, it is possible to identify audiences based on conversations around a topic, or those who have engaged with certain marketing campaigns.

Data 74

Data Sports Analysis How To 74

Twist Image

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? He concludes that too many marketers let their ego get in the way. Let''s take a step back.

Marketing 99

Marketing Advertising Sentiment Buy 99

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. Eighty marketers came together to network and share insights about the evolution of people’s expectations for today’s brand/consumer relationships.

Sports 106

Sports Communities Sentiment Team 106

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

Platform 116

Platform Social Media Tumblr Reddit 116

Sprout Social

APRIL 27, 2020

On the other hand, some industries had a sharper decline in published posts during this time, particularly sports and travel, both of which have been highly impacted due to suspensions of activity and restrictions on business as normal. Industries that saw a higher than average decline were nonprofit, retail and sports.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

FEBRUARY 14, 2022

With 30-second slots costing as much as $7 million this year , marketing teams were feeling the game-day pressure as much as the players. But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands).

Brands 78

Brands Sentiment Posterous Team 78

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Fans beget more fans. No problem.

Strategy 129

Strategy Brands Hubspot Survey 129

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

Social Media 93

Social Media Focus Group Aggregator Research 93

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? What is the sentiment behind the trend? Although everyone on Twitter may seem to be obsessed with Stranger Things or the World Series, you can’t always assume that your audience is familiar with certain shows or follows sports.

Trends 60

Trends Social Media Brands Hashtag 60

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Market research. Good marketing always is, right? Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research.

Reddit 100

Reddit Brands Meme Forums 100

Freelance Social Media

JULY 28, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The Auto DM by Justin on July 28, 2010 Let’s say you’re attending a social function at which you meet a lot of new people. For hire :) Blog Twitter mailgloo great sentiment, have never used auto DM, but makes sense not to.

Foursquare 153

Foursquare Meeting RSS WordPress 153

Likeable

SEPTEMBER 24, 2019

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Chief among them: the content firehose. Twitter natives expect to hear back from your brand within 1 hour.

Twitter 80

Twitter Airlines Aggregator Meme 80

Keyhole.co

FEBRUARY 14, 2024

It’s not just about her celebrity status – it’s how she impacts sectors like music, entertainment, and even sports like the NFL! Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL.

Eventful 52

Eventful Advertising Social Media Features 52

The Social Media Hat

AUGUST 3, 2016

If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts. Think about the headline's emotional marketing value. The Advanced Marketing Institute (AMI) has a headline analyzer, and so does CoSchedule. They said the headline had a positive sentiment.

Social Media 60

Social Media Health Care Content Tips 60

Audiense

MARCH 28, 2018

Traditionally, the results obtained from social listening covers what was said around the topic, brand, the sentiment and the volume of that conversation… but that was all. When analysing a group of people, target audience or a target market, there are generally two layers to evaluate: demographics and psychographics.

Analysis 87

Analysis Research Metadata Patterns 87

Convince & Convert

APRIL 1, 2016

Not a lot of positive sentiment there. Gartner knew this was coming way back in 2011 (five years in the marketing landscape is an eternity). As Jay has eloquently covered in “ Hug Your Haters “, the lines between marketing, sales, and customer service are no longer clear. Transformers. Gartner Predicts.

iPad 60

iPad Sentiment Sports Upcoming 60

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. People turned to them to order at-home sporting goods as a result of gyms and fitness centers closing. provide customer support.

Examples 96

Examples FAQ Insurance Retail 96

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. The same creative principles that apply to any marketing channel should be applied. There are hundreds of applications and services available to help social marketers create the perfect Instagram content.

Instagram 40

Instagram Tips UGC Hashtag 40

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Is this purely a social media initiative, or is it one that’s implemented across all marketing channels? The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. A well-timed Tweet sporting a trending hashtag could give your engagement a boost. Events on Twitter Tab.

Metrics 40

Metrics Twitter Comparison Report 40

Laurel Papworth

JANUARY 17, 2010

We appreciate the sentiment, but no thank you. In other traditional terms, hire a B grade sports person or actress and you get a different result than A-grade. Social Warnings: Marketing Sherpa Affiliates scam (1). Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible.

Fashion 96

Fashion Blogger Eventful Social Media 96

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

Template 145

Template Templates How To Tourism 145

Sprout Social

DECEMBER 21, 2023

A competitive product analysis is the process of researching and analyzing your competitors’ products to determine how prolific they are in the market, gaps they leave and what threats they pose to your products. Inform marketing campaigns There’s much more of a through-line between product analysis and marketing than meets the eye.

Analysis 103

Analysis Products How To Price 103

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. This tactic is a favorite of the brewing company, which has a history of hosting sweepstakes for the Fourth of July and major sporting events.

Campaign 134

Campaign Social Media Collaboration Apple 134

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. This tool is a huge timesaver for social media marketers.

Analytics 105

Analytics Social Media Tools Price 105

Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool. The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Sprout Social

APRIL 10, 2023

There’s a reason why brand awareness is still the top goal for many marketers. That’s exactly what makes their marketing so brilliant and memorable. The company largely markets itself in the same spaces as alcohol brands. This includes musical festivals and sporting events. This piggybacks on the point above.

Brands 125

Brands Handbook Company Examples 125

Sprout Social

FEBRUARY 28, 2022

Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays. The market research benefits of listening extend well-beyond demographic information. Brands wanted to get in on the conversation, but the cultural moment presented a complicated dilemma for marketers.

Brands 112

Brands Meme How To Advertising 112

Sprout Social

AUGUST 11, 2022

According to the Sprout Social Index™ , more than two-thirds of marketers anticipate investing at least a quarter of their budget into metaverse tactics over the next 12 months. Some 33% of marketers believe their brands are ahead of the curve for implementing augmented reality (AR) or virtual reality (VR) into their social strategy.

Brands 117

Brands How To Avatar Project 117

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. So what makes a social media marketing campaign successful?

Campaign 145

Campaign Social Media Travel Hashtag 145