Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. These Social Pros operate on different levels in very different fields. He’s “the social hub for the messages that all the units need to get out.”. Corcoran Senior Interactive Marketing Specialist, Bari Mogil.

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Social Media Strategy Apple Analytics 149

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. In fact, it’s quite the opposite. Just ensure you ask for approval before you post.

Strategy 123

Strategy Brands Content UGC 123

Convince & Convert

APRIL 5, 2013

Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. Callan Green, Sony @callanpaola. I see them as complementary.”

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NGO How To Team Social Media 153

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 93

Video Film Content How To 93

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. It’s the title of a popular book on social media. Likewise, these are also the fundamental building blocks for success in social media for any organization.

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Vocus Flickr Training Posterous 274

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. When and How Does Snapchat Work for Business?

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Find us on iTunes: [link]. Holy Social! Listen Now.

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Committee Aggregator Social Media Film 137

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

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Activities Tumblr How To Fashion 130

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” He has been running their social media scene for a few years but has always done so as a contractor from social media agency M80. All of these examples show the brand’s social agility. Holy Social! .

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Brands Film Hashtag Campaign 134

Likeable

APRIL 9, 2019

businesses use social media marketing. There are so many components needed to build a successful social media campaign that it can be hard to determine where to start. Some companies hire a team of specialists who handle social media as a smaller part of their larger role. Nearly 91 percent of U.S.

Social Media 65

Social Media Training Team Cost 65

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. Greg Rokisky (@GregRokisky) June 14, 2018. measurePR #PRStudChat #measurepr.

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Education Creative Commons Metrics Journal 102

Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. How is Pharrell the #10 most mentioned person on Twitter among digital marketers?

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Twitter Marketing Conference Consultant 167

Convince & Convert

APRIL 3, 2015

As the snow begins to melt and spring promises to appear, we soldier on here at the Social Pros Podcast. Quite a varied group of Social Pros this month. Their responsibilities range from social media marketing to customer service to running a software company.

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Meeting How To Software iPad 60

Waxing UnLyrical

MAY 27, 2015

The term “thought leader” has been used and abused not only in the business jargon category but in the English language overall. The company is authentic in its storytelling, and John Mackey and senior management are front and center; they haven’t just delegated everything out to the marketing officer. What makes a thought leader?

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Buy Flickr Apple Authentication 100

Proactive Report

SEPTEMBER 22, 2014

A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Follow me on Twitter.

Data 56

Data Skills Campaign Study 56

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

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Tools Tips Marketing Social Media 277

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Social Pros Transcript For Your Reading Enjoyment. Eric: I did.

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Company Instagram B2B Survey 120

Later

SEPTEMBER 4, 2019

You’ll be getting advice from the pros – we’re talking the strategists behind your favorite brands, like POPSUGAR , Ritual and Over, to influencers like @officiallyquigley with over 200K followers. We’ve even got Jon Youshaei , Product Marketing Manager of IGTV at Instagram joining us to share his expertise. . or link in bio.

Industry 46

Industry Instagram Strategy Conference 46

Pixlee

JULY 17, 2019

Emma Cookson: There have been so many shifts in the industry but one of the most significant is the move away from the old top-down model previously used by brands to a more ‘bottom-up’ or peer-to-peer one. Brand-building typically used to focus on how a brand’s message could be communicated to consumers.

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Startup Brands Marketing UGC 42

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. The recognition that we are media companies.

Content 142

Content Consultant Marketing Price 142

Twist Image

OCTOBER 30, 2013

A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket. The strategic partnership between marketing and IT.

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iPad Wireless Marketing Telecommunications 100

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. The recognition that we are media companies.

Content 130

Content Consultant Marketing Price 130

Buzzlogix

AUGUST 30, 2017

While most of us were taught at one point or another to ignore peer pressure, the truth is that it still works pretty effectively. Using it to your advantage can help you create content that converts the way you want it to. Show your customers tweets from people using your product. Partner With Influencers.

Tips 40

Tips Content Newsletter Influencer 40

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Find out why you need to invest in your social team—and how to do it. In fact, social media managers are a core part of the modern marketing department. Give social a seat at the leadership table.

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HootSuite Marketing Social Media Management Skills 130

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy?

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Consultant Social Media How To Skills 105

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Social Media?

Social Media 130

Social Media B2B Company Consultant 130

Sprout Social

JUNE 27, 2023

Social media manager. Senior director of campaign strategy. Director of social and partnerships. His interest and talents in social emerged early. His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta.

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Travel B2B Automotive Campaign 93

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 160

Questions Social Media Consultant Education 160

ProBlogger

MAY 31, 2016

Should You Use Timestamps on Your Blog? The Pros and Cons. Keep track of your analytics, though, because if an old page could use a boost in the search rankings, it might make sense to take another look at the content. Turn to the old pros for timeless design tips instead. Just back it up. Put It to Work.

Tips 20

Tips Content Case Study Review 20

Convince & Convert

JUNE 10, 2014

The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union Navy Federal.

Social Media 150

Social Media StumbleUpon Syndication Embedding 150

Social Media Strategery

DECEMBER 5, 2020

Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Someone had to explain the new operational processes and procedures to staff, vendors and media outlets alike. Then on one March night in Oklahoma City , everything changed. Corporate affairs became fashionable again.

Case Study 81

Case Study ROI Reputation Proposal 81

Keyhole.co

JANUARY 4, 2023

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. According to reports , Facebook generates the highest ROAS among all social media platforms. Moreover, the networking giant also drives 80% of all US social referrals.

Analysis 52

Analysis Tools Facebook Sentiment 52

ProBlogger

JUNE 18, 2011

There were points in time in which I was too spread out, writing for too many blogs, concentrating on too many social media sites, talking in too many forums. While I place school work over blogging, when I’m not studying, I use that time to advance my blog. Rob is an up-coming college senior, blogger and wanna-be entrepreneur.

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Sports Blogger Affiliate network Blogosphere 39

Sprout Social

JULY 27, 2023

Static images are as fundamental to social media as the hashtag or the like button. We investigated the role of static content as the likely reigning king of social content and how it compares to video, and asked Jackson Alder, Senior Digital Strategist at PFLAG National, to weigh in.

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Meme Comparison Education Team 96