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48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Number of RSS subscribers (regular readers).

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

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Fetching Friday – Resources Mashup & Canary Sky

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI – Some people say blogs don’t have a strong ROI. Or subscribe directly to Fetching Friday only via RSS or email. Here’s why.

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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. So many other tools deliver a strong ROI, so while social is important, it shouldn’t be the whole focus. Listen Now . Find us on iTunes: [link].

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

These include gamification, internal communications and ROI-focused analytics. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. either directly or with their browser extension.

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Top SocialFish posts of 2010

SocialFish

As a quick wrap-up to 2010, here were the top SocialFish blog posts of the year (based on Postrank score, which measures pageviews, RSS views, comments, tweets and retweets, shares, Buzz, bookmarks, clicks, trackbacks etc.) Social Media ROI for Associations. Mobile apps are a waste of time for associations.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

The RSS feed is: [link]. For example, posting to Amerifirst’s popular Pinterest page takes just a few moments but has a strong ROI because every post keeps the 3,000+ followers so engaged. Facebook users are mobile. In an effort to make their statistics more transparent, Facebook released data on its mobile growth.