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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . A well-made commercial, promotional, or social media video can help reach a wider audience and build brand awareness.

Video 146
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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. With the way most trends develop (someone creates something → others replicate it), it may seem like you have to be a blank slate and do whatever everyone else is doing.

Video 76
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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 113
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The Winners From This Year’s SXSW Interactive Awards

Mindjumpers

Humor, memes, games, interesting destinations and all the stuff that is weird for the sake of weird. Social networks and wikis that have quickly developed an extraordinarily active multi-user community and an exceptional following of users who assist with content development. Breakout Digital Trend. Educational Resource.

Film 253
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Flying Viral: What Businesses Can Learn from the Flappy Bird Saga

The Realtime Report

Such is the story of Flappy Bird , a seemingly simple mobile game created in a matter of days and released last May. The success of Flappy Bird almost seems like satire; however, perhaps it’s simply an experiment in today’s mobile users and the viral nature of the web. No fuss, no gimmicks, no questions asked.

Mobile 173
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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. 655 million monthly active users that are mobile only. engagement rate.

Instagram 101
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. 10 social strategies for marketing to Gen Z. Marketing trends come and go. For example, brands trying to post a months-old meme might be seen as out of touch.