Pam Moore

JULY 5, 2017

How to monitor live traffic on your site when hosting an online event? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? How to easily test a new title or marketing concept. Need more help?

Analytics 167

Analytics Google Metrics ROI 167

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Interaction with readers came top, with 48% of respondents citing number of comments, followers and presence on social media sites as key factors. Email marketing goes social. Download the whitepaper here.

Blogger 343

Blogger Survey Newsletter Features 343

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Influencer 195

Influencer Products Marketing How To 195

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

Marketing 151

Marketing Case Study Smart Phone SMS 151

Mindjumpers

JANUARY 10, 2012

But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. That means the proportion of the UK total population registered with the site is fast approaching 50%. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 273

Social Media Statistics MySpace Tumblr 273

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. A HUGE component of online marketing is about social media. Storytelling is at the heart of any strong marketing strategy. Individuals.

B2B 178

B2B Loyalty Conversation Buy 178

Convince & Convert

AUGUST 4, 2011

The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control. Web pages, white papers, and PDFs that live on our own dot com address. In each of these circumstances, the people visiting your site are largely aware of you already. direct URL entry.

Content 150

Content Findability Marketing URL 150

Ignite Social Media

OCTOBER 1, 2018

Last year, the marketing software platform acquired Motion.ai Software company Marketo is another site that makes good use of a Chatbot to generate leads and keep visitors engaged. Our freshly-launched chatbot is live and ready to help you more efficiently navigate to pages on our site that are most relevant to you.

B2B 119

B2B Examples Hubspot Widget 119

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. She can be found on Twitter at @lisaml15.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. A HUGE component of online marketing is about social media. Storytelling is at the heart of any strong marketing strategy. Individuals.

B2B 130

B2B Loyalty Conversation Social Media 130

Direct Marketing Observations

JANUARY 12, 2012

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. Slideshare is a home for sharing presentations and white papers online.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Despite this negative online experience where I was unable to find a statistic, I learned something new about content marketing: the value of well-cited data online.

Statistics 133

Statistics Content Hubspot Marketing 133

Firebelly

AUGUST 28, 2012

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. Problem is, if you have crappy content, you’ll get crappy results and people will leave your site in a few seconds, never having bought anything from you in the first place. It means now we can get some real marketing done.

Creative Commons 184

Creative Commons Flickr Google SEO 184

Pam Moore

JANUARY 4, 2017

Business and marketing leaders aren’t much different. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

Social Media 167

Social Media Social Networking Training Instagram 167

Webbiquity SMM

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Bill Hartzer

MARCH 29, 2012

There are countless ways to go about putting together a successful Internet marketing strategy for your small business. For those overseeing the marketing plans, take a moment to look at your game plan to see if it involves Facebook. If it does not, you need to rethink your plans.

Facebook 73

Facebook Marketing Small Business Advertising 73

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Idaconcpts

SEPTEMBER 20, 2014

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. What Do You Need to Monitor?

Social Media 166

Social Media Sentiment Cost Energy 166

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Visual Marketing Magic. Image via Microsoft Stories. Image via MailChimp.

B2B 60

B2B Marketing Microsoft Hubspot 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. A HUGE component of online marketing is about social media. Storytelling is at the heart of any strong marketing strategy. Individuals.

B2B 100

B2B Loyalty Conversation Social Media 100

Convince & Convert

DECEMBER 18, 2013

That means that digital marketers now have a number of powerful new options to consider when forming their budgets. Targeting Twitter users who have already visited your site, that is, using Site Retargeting, works great. It’s not only because retargeting site visitors on Twitter is new.

Twitter 133

Twitter Handbook Yahoo Advertising 133

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.

Tips 202

Tips B2B Journal SEO 202

Sprout Social

JULY 1, 2021

If you’re lacking in one area, it means you’ve still got room to optimize your site. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. Create buyer personas.

B2B 125

B2B SEO Travel Hubspot 125

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Small Business Mavericks

NOVEMBER 30, 2015

In a sense, all marketing is generating leads. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.

Case Study 70

Case Study SEO Engineering Advertising 70

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. But, you have the solution to that problem sitting all around you.

Trends 60

Trends Content UGC Marketing 60

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Alert: This list is not exhaustive. Over repetition. Over diversity.

Social Media 206

Social Media Brands RSS Publishing 206

Pixlee

SEPTEMBER 7, 2018

For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%. Facebook has the largest audience of any platform and allows you to create an in-site storefront on your brand page, as well as drop links into status updates that lead to shoppable galleries. Recognize the Opportunity of User-Generated Content.

UGC 40

UGC Content Authentication Curation 40