Webbiquity SMM

The Top 50 Content Marketing SaaS Companies on Twitter

Webbiquity SMM

Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence. Category: Email Marketing Tools.

Four Benefits of Social Media Marketing

Webbiquity SMM

Social media marketing has come a long way over the past decade. Here are four key benefits of social media marketing. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Guest post by Brad Richardson.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? Using Cats Gives Your B2B Marketing More Authenticity.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets.

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

Exhortations from the marketing team can only go so far. This training can be hosted by someone on your internal marketing team or an outside consultant. Anastasia Masters is a Content Marketing Associate at G2.com. Guest post by Anastasia Masters.

Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. Guest post by David Gutierrez.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). Blogging Supports Social Media Marketing.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers.

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Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Agorapulse : A toolset for social media listening, management, team collaboration, reporting, and influencer marketing. Digimind : An AI-powered social media listening tool that helps measure marketing ROI, track brand mentions and reputation, and monitor competitors.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Part of any good social media strategy is emphasizing your strengths relative to others in the market. Because social media marketing involves ongoing and frequent updates, it’s possible to miss the big picture and continue work on unproductive projects for months or longer.

Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective?

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Marketing Insider Group (Arsenal). Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup).

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. Their most recent hire is Gap Kim as head of global business marketing.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Facebook Marketing Tools.

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Marketing Profs ).

How to Grow Your LinkedIn Network

Webbiquity SMM

LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals. LinkedIn created showcase pages for companies to promote individual brands or products within a company, or to address specific market segments.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? The Marketing Scope ). Marketing Profs). The increased use of influencer marketing is one of the top trends for 2018.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. Understand Your Target Market. One of the biggest marketing mistakes you can make is to fail to define and understand your audience.

Three Simple Ways to Interact With Your Online Readers

Webbiquity SMM

He is a young technologist with experience in marketing and SEO,and a master’s degree in computer science. The post Three Simple Ways to Interact With Your Online Readers appeared first on B2B Marketing Blog | Webbiquity. Guest post by Joey Feldman.

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Social media is big with marketers, but a struggle for sales.

Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. In the B2B Marketing Outlook report, B2B buyers were adamant about their desire for sales to demonstrate experience with, and knowledge of, their industry.

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Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. The post Four Easy Ways To Improve Your LinkedIn Company Page appeared first on B2B Marketing Blog | Webbiquity. Guest post by Stuart Cooke.

The Nine Best Facebook Marketing Tools

Webbiquity SMM

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. 3: The Nine Best Facebook Marketing Tools.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event.

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton.

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

If you’re like many marketers, those questions probably bring a quizzical look to your face. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. Quick: Can you list the goals of each and every one of your social media efforts?

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).

Five Situations Where Marketers Should NOT Use Automation

Webbiquity SMM

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Guest post by Godwin Adoga.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Despite the tremendous growth in digital marketing , several basic old-school marketing channels remain highly effective.

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