Webbiquity SMM

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

Search Engine Optimization THEN Blogging THEN Social Media Marketing

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These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). Blogging Supports Social Media Marketing.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years.

Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. Guest post by David Gutierrez.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Why You Should Thoroughly Audit Your Social Media Presence

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Part of any good social media strategy is emphasizing your strengths relative to others in the market. Because social media marketing involves ongoing and frequent updates, it’s possible to miss the big picture and continue work on unproductive projects for months or longer.

Three Creative Ways to Use Social Media to Promote your Event

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Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event.

Three Things Twitter’s Marketing Team Needs to Do

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Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective?

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What’s the Right Social Media Scheduling Tool for Your Business?

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Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing?

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Six Keys to Make It With Influencer Marketing

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Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Four Easy Ways To Improve Your LinkedIn Company Page

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When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. The post Four Easy Ways To Improve Your LinkedIn Company Page appeared first on B2B Marketing Blog | Webbiquity. Guest post by Stuart Cooke.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

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Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

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Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Marketing Profs ).

Seven Key Categories of Social Media Marketing Tools

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Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Facebook Marketing Tools.

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The 32 Best Twitter Marketing Tools

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” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Marketing Insider Group (Arsenal). Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup).

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

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For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? The Marketing Scope ). Marketing Profs). The increased use of influencer marketing is one of the top trends for 2018.

Nine Winning Digital Marketing Strategies From The B2B World

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According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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6 Steps to Creating a Successful Instagram Marketing Strategy

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Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. Understand Your Target Market. One of the biggest marketing mistakes you can make is to fail to define and understand your audience.

Three Influencer Marketing Secrets to Drive Traffic

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But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility.

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Social media is big with marketers, but a struggle for sales.

3 Tips for Using Social Media for B2B Marketing

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Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton.

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The Nine Best Facebook Marketing Tools

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96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. 3: The Nine Best Facebook Marketing Tools.

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How to Calculate the ROI of Social Media Marketing [Infographic]

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If you’re like many marketers, those questions probably bring a quizzical look to your face. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. Quick: Can you list the goals of each and every one of your social media efforts?

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The Seven Best Ways to Increase Social Media Engagement for Your Business

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Social media has transformed the way people interact with each other and how businesses market their offerings. Holding contest and giveaways can be effective and popular, particularly for retail or hospitality marketers looking for ways to use social media for your small busines s.

Five Situations Where Marketers Should NOT Use Automation

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The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Guest post by Godwin Adoga.

The 21 Best Content Curation Tools

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Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).

Improve Your Facebook Sales With These 10 Tips

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Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. The post Improve Your Facebook Sales With These 10 Tips appeared first on B2B Marketing Blog | Webbiquity. Guest post by Rachel Summers.

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Free Tools for Startups to Boost Social Media Presence

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Even though infographics have been around for a while, there are still a number of reasons why you’d want to use them in your social marketing strategy. There are a lot of features built into the tool that make it very social and marketer friendly. Guest post by Nick Rojas.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Despite the tremendous growth in digital marketing , several basic old-school marketing channels remain highly effective.

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Nine Useful Social Media Marketing Stats: An Interactive Infographic Made with Venngage and ThingLink

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Content marketing and social media are the top lead generation tactics for B2B marketers. Though marketers have embraced social media, many sales pros still struggle to use it effectively. Social media use, and marketing, is increasingly visual and mobile.

The 23 Best Free Google Chrome Extensions for Digital Marketers

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To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. ” — Marketing Insider Group. Showcase reviews: BuzzBlogger, Marketing Insider Group. Marketing Insider Group. 7: The Six Best Google+ Marketing Tools.

The 29 Best Social Media Monitoring Tools

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A multi-channel marketing platform primarily for B2C marketers. Benchmark your numbers against competitors to help optimize your social media marketing strategy. 3: The Nine Best Facebook Marketing Tools. #4: 7: The Six Best Google+ Marketing Tools. #8:

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Five Intriguing Inbound Marketing Stats [Infographic]

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Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

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Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.

Empathy and Marketing: How to Turn Your B2B Prospects Into People

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Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Guest post by Brooke Cade.

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10 Top Marketing Thought Leaders in Social Media

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If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.

23 Outstanding Social Media Marketing Guides

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Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

14 Dazzling Digital Marketing Stats and Facts

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Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. 14 Digital Marketing Stats and Facts. B2B Marketing Insider ).

115 Facts You Never Knew About Social Media [Infographic]

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Facebook LinkedIn Pinterest Social Media Marketing Twitter future of social media Instagram millennials Reddit social media facts social media news social media statistics 2016 TumblrGuest post by Josh Wardini.

Five Actionable Social Media Tips for Your Web Development Business

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The post Five Actionable Social Media Tips for Your Web Development Business appeared first on B2B Marketing Blog | Webbiquity. Social Media Marketing branding David Gutierrez online presence online reviews social media profiles social proof web contestsBy David Gutierrez.

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