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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

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Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

What’s the Right Social Media Scheduling Tool for Your Business?

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Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing?

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

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For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? The Marketing Scope ). Marketing Profs). The increased use of influencer marketing is one of the top trends for 2018.

Nine Social Media Marketing Stats You Can Use

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According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Social media is big with marketers, but a struggle for sales.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

17 Stellar Stats and Facts for Facebook Fans

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Facebook is, for marketers of all types, the social network that can’t be ignored. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform.

Nine Winning Digital Marketing Strategies From The B2B World

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According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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The 32 Best Twitter Marketing Tools

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” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Marketing Insider Group (Arsenal). Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup).

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Free Tools for Startups to Boost Social Media Presence

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Even though infographics have been around for a while, there are still a number of reasons why you’d want to use them in your social marketing strategy. There are a lot of features built into the tool that make it very social and marketer friendly. Guest post by Nick Rojas.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

6 Steps to Creating a Successful Instagram Marketing Strategy

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Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. Understand Your Target Market. One of the biggest marketing mistakes you can make is to fail to define and understand your audience.

Five Situations Where Marketers Should NOT Use Automation

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The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Guest post by Godwin Adoga.

Three Influencer Marketing Secrets to Drive Traffic

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But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility.

3 Tips for Using Social Media for B2B Marketing

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Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton.

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The 21 Best Content Curation Tools

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Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Three Ways Users Can Help Keep Twitter Vibrant

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Twitter’s difficulties are distressing to many B2B marketers. A continued decline for Twitter would be bad news for B2B marketing professionals, the loss of a valuable, versatile tool. Social Media Marketing Twitter Twitter automation Twitter etiquetteIs Twitter dying?

How to Calculate the ROI of Social Media Marketing [Infographic]

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If you’re like many marketers, those questions probably bring a quizzical look to your face. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. Quick: Can you list the goals of each and every one of your social media efforts?

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The 29 Best Social Media Monitoring Tools

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A multi-channel marketing platform primarily for B2C marketers. Benchmark your numbers against competitors to help optimize your social media marketing strategy. 3: The Nine Best Facebook Marketing Tools. #4: 7: The Six Best Google+ Marketing Tools. #8:

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

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Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.

The 23 Best Free Google Chrome Extensions for Digital Marketers

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To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. ” — Marketing Insider Group. Showcase reviews: BuzzBlogger, Marketing Insider Group. Marketing Insider Group. 7: The Six Best Google+ Marketing Tools.

The Eight Best Social CRM Tools

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Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. 3: The Nine Best Facebook Marketing Tools. #4:

115 Facts You Never Knew About Social Media [Infographic]

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Facebook LinkedIn Pinterest Social Media Marketing Twitter future of social media Instagram millennials Reddit social media facts social media news social media statistics 2016 TumblrGuest post by Josh Wardini.

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How to Make Your Content Stand Out in 2017: Three Expert Tips

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Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out.

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20 Tremendous Digital Marketing Stats and Facts

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Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.

33 Thought-Provoking B2B Social Media and Marketing Stats

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As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Direct Marketing ). Marketing Think ).

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The Nine Best Facebook Marketing Tools

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96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. 3: The Nine Best Facebook Marketing Tools.

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Content Marketing Strategy? Think Like A Reporter

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Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.

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16 Enigmatic Business Blogging and Other Marketing Stats

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As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

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47 Superb Social Media Marketing Stats and Facts

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Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Top executives: social media marketing is for thee, but not for me.

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The Five Best Pinterest and Instagram Marketing Tools

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Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. As with other social networks, the right tools can help marketers use these platforms more effectively.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Despite the tremendous growth in digital marketing , several basic old-school marketing channels remain highly effective.

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Small Business Marketing Optimization Tips for 2016

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Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Guest post by John Oechsle.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

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What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?

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The 17 Best Photo Editing Tools

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SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Enter Internet Marketing Ninja’s Image Resizer Tool. ” — Marketing Insider Group. Showcase reviews: Marketing Insider Group. Marketing Insider Group.

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Empathy and Marketing: How to Turn Your B2B Prospects Into People

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Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Guest post by Brooke Cade.

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How to Use LinkedIn for Lead Generation

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If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. This will allow you to create a highly targeted marketing strategy and provides your key audiences with the type of content that is most valuable to them. As a result, this LinkedIn marketing strategy converted 22 percent of the leads generated into customers. Guest post by Lexie Lu.

Five Intriguing Inbound Marketing Stats [Infographic]

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Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner.

10 Top Marketing Thought Leaders in Social Media

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If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.

14 Dazzling Digital Marketing Stats and Facts

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Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. 14 Digital Marketing Stats and Facts. B2B Marketing Insider ).