What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers
Jon Loomer
JANUARY 8, 2024
On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. Their purpose ranges from helpful (keeping you logged in or personalizing your experience on a website) to sinister (digital fingerprinting). What does this development mean for Meta advertisers?
Let's personalize your content