Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 101

Influencer Brands Collaboration Authentication 101

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. The social web is getting noisier by the minute.

Template 167

Template Templates Trends Content 167

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. With the current prominence of social media used to gain and nurture leads, that’s truer than ever.

Company 124

Company B2B Loyalty Survey 124

Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Some loved it.

Social Networking 75

Social Networking MySpace Study Instagram 75

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. It’s not called social media marketing for nothing.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. In 2022, content shared through our Advocacy platform earned more impressions than all our social networks combined.

Buy 93

Buy Curation Statistics Survey 93

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Brand surveys. Unfortunately, these surveys take weeks (if not months) to design and distribute.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. It also uses AI insights to inform investment decisions based on factors like the timing, length and reach of a marketing campaign.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics. What is review analysis?

Review 127

Review Brands How To Analysis 127

Visually SM

JANUARY 10, 2021

Word of mouth has always been something important in marketing. However, customer loyalty is stronger when someone supports a brand without incentives. Social media can help. Promoting brand advocates became even easier since most of them are on social media. Brand advocates usually post UGC on social networks.

Company 130

Company Brands UGC Reputation 130

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 127

Brands ROI UGC Authentication 127

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. But how have they changed, and how will it affect your business?

Social Media 107

Social Media Survey Advertising Review 107

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. That’s why we put together this guide on marketing to Gen Z.

Marketing 88

Marketing How To Authentication Discount 88

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 97

Research How To Marketing Price 97

Ari Herzog

DECEMBER 22, 2011

It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. This confirms the belief that social networking sites are social identity sites.

Facebook 114

Facebook Loyalty Survey Social Networking 114

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Authentication 145

Authentication Loyalty Buy Study 145

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 136

Engagement Brands Review Influencer 136

Social Media Marketing

MAY 16, 2010

In March of this year, behavioral targeting company Q Interactive did just that when they surveyed 1,800 female Internet users about the practice of targeted advertising. And that's borne out in the survey, which states that over half of the respondents indicated that trust was a prerequisite to targeted ads.

Survey 159

Survey Policies Privacy Loyalty 159

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market?

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

OCTOBER 5, 2011

So I was pretty excited when the search giant announced Google+, their foray into social networking. Humorous Google Plus Circles from www.happyplace.com Circles holds potential for email and content marketers with its unlimited targeting capabilities. Grouping your subscribers by loyalty helps you target rewards and surveys.

Google 117

Google Survey Notification Groups 117

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Facebook is more than 2x as popular as the next most-popular social network. Surveying 1,520 U.S. 79% of U.S.

Study 40

Study Social Media Marketing Research 40

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time. What you want from social media may be very different from what it is.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. report titled, CMOs On Social Marketing Plans For 2011. This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Ignite Social Media

MAY 31, 2016

Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. Their Social Media Actions are Different.

Yammer 60

Yammer Buy Social Networking Report 60

Buffer Social

JUNE 28, 2016

Everywhere you turn, people are trying to share the latest marketing hacks with many of the same points echoed repeatedly. Run an NPS survey. A Net Promoter Score (NPS) is commonly used to measure loyalty between a brand and a consumer. How to run an NPS Survey. The internet is a daily battle for attention. SurveyMonkey.

Survey 77

Survey Metrics Publishing Study 77

Adam Sherk

NOVEMBER 18, 2009

So the main takeaway is that NFL teams need to take better control of their social media presence and come up with more a cohesive engagement strategy. NFL fans are among the most passionate, so there is a great opportunity to leverage their loyalty and enthusiasm and further extend the relationships.

Team 209

Team Twitter Facebook Sports 209

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 121

Authentication Tips Marketing UGC 121

ProBlogger

OCTOBER 3, 2012

Blogging and email marketing are a lot alike. Whether it’s entertaining your blog readers or marketing to your email subscribers, frequency is something that could literally make or break you. Very, if you’re a fan of market research. . This guest post is by Francis Santos of Benchmark Email. Finding the frequency sweet spot.

Marketing 41

Marketing Loyalty Blogger Report 41

Hootsuite

OCTOBER 28, 2019

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. The social funnel: a breakdown. Before diving into social media metrics, let’s review where each one lives in the social funnel.

Metrics 112

Metrics Social Media CPM CPC 112

Twist Image

MARCH 15, 2011

Facebook will reach almost nine in ten social network users and 57.1 Soon after that, an Ad Age / Ipsos Observer survey of digital media habits reported that 75 per cent of Facebook users have "liked" a brand as well. The arrival of Social Commerce. online social network. social commerce.

Facebook 111

Facebook Retail Buy Analytics 111

Sprout Social

JULY 15, 2016

A great way to engage your community on social is to show them your appreciation. Holding a social media contest can boost your following, generate valuable user-generated content and increase brand awareness in new communities and markets. Create a Worthwhile Contest That Supports Your Brand. 14 days or less.

Social Media 40

Social Media How To Hashtag Survey 40

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

Sprout Social

AUGUST 23, 2016

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. 89% of 18-29 year-olds are active on social media.

Social Media 40

Social Media Avatar Social Networking Compete 40

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

Social Media 130

Social Media Brands Content UGC 130

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

Questions 142

Questions Social Media Strategy Survey 142