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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

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The New Journalism

Twist Image

This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. It's not the type of story you see kicking off the evening news on CBS or on the front page of your daily newspaper. This is the new journalism.

Journal 111
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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them. What other types of businesses are listed? Industry-specific directories, often published by trade associations and publishers, are another important link source.

Directory 194
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7 Types of Questions to Post on Instagram

agora pulse

They are one of the most underutilized types of posts. Most businesses treat Instagram like a photo journal, instead of an opportunity to engage with their followers. These types of questions can be asked in a lot of ways. What is your favorite hobby, type of sport, sports team? Ready to get started? Date oriented.

Types 98
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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. While the concept of AI chatbots may seem overwhelming, there are many benefits to incorporating them into your marketing and customer experience strategy. As marketers, it is vital that we bridge this gap. WSJ Chatbot.

Examples 185
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Will A Brands Next Big Move Be A Journalism Department?

Twist Image

Other companies use it for customer service and some use it as a platform to experiment with content marketing. The long-held debate (and yes, we're looking at over a decade of Social Media usage, at this point) was about whether or not Social Media should be a part of the Marketing department or the Communications department.

Journal 111
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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201