Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM? 5 social CRM tools.

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Social CRM Strategy HootSuite Microsoft 128

Firebelly

NOVEMBER 21, 2011

The Cure to Common Social Media Distractions. By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. But one of the biggest issues that comes along with social media are the distractions – those things that take your focus off of your social media goals.

Social Media 168

Social Media Case Study Social CRM Study 168

SocialFish

APRIL 5, 2011

This quarter we had regular meetings, made numerous introductions, and helped NAHB think through a variety of issues–from monitoring to benchmarking and metrics dashboards. Avectra –We’re working with Avectra on an ambitious project to explore the implications of Social CRM for associations.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

APRIL 13, 2013

It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details). Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 147

Social Media Airlines Social CRM Avatar 147

Firebelly

NOVEMBER 15, 2012

Yes, the clerk said – this is a valid method to get around the issue. But at the same time, can a corporate office possibly be able to monitor and handle every customer service issue at all locations across the country? This is a major issue for retailers who have thousands of locations. . How will you adapt?

Social Media 241

Social Media Hotels Retail Airlines 241

agora pulse

NOVEMBER 6, 2017

A social media monitoring tool helps you stay in touch with your followers and listen to what people say about you and your industry. Some tools just give you the basics while others provide a more comprehensive, social CRM style solution. A robust social media monitoring tool is a must for agencies.

Social Media 119

Social Media Tools Geotagging Social Media Management 119

Mindjumpers

MAY 6, 2011

Best Use of Alternative Tools (Nominees): 180 LA (US): Best Social CRM: LBi London (UK). Best Marketing Within Social Games (Nominees): Grape (Russia). But my personal favorite is Pepsi Refresh the World Project by OMD , US which inspired over 90 million people to vote for issues they personally cared about.

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Social Media Social CRM Project Film 188

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Social Media Social CRM Strategy Consultant 123

Sprout Social

AUGUST 3, 2016

This update brings together contextual information and collaborative tools to help teams seamlessly resolve support issues, nurture prospective leads and deliver an exceptional brand experience on Facebook. Referencing past conversations is a key component to any social customer care strategy.

Social CRM 40

Social CRM Facebook Avatar Collaboration 40

Twist Image

FEBRUARY 18, 2012

makes sense as a sort of mini-platform (a quick contest or to test out a new product innovation), but ownership of the direct relationship will become an increasingly important element to maintain as Social CRM becomes a much more prevalent part of the marketing equation. What's your take on this issue? online social network.

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Social Media Yahoo Social CRM Data 108

Laurel Papworth

MAY 23, 2010

Not all comments have been good but I think a lot of issues have been around training and understanding of it’s core purpose, and overly rigid implementations by IT. Online Communities social media social networks conference CRM daniel mcpherson deon taylor enterprise enterprise 2.0 Related posts.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Twist Image

APRIL 17, 2012

We see constant streams of customer service issues for so many brands, that it's actually the brands who are doing the baseline of delivery that are capturing market share. A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business. social business.

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Wiki Hotels Social CRM Retail 102

Convince & Convert

SEPTEMBER 11, 2011

It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well. Whether the score is ultimately powered by Klout, someone else, or a cabal of competing providers isn’t the issue, and is of little importance.

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Klout Nielsen Influencer Social CRM 159

Convince & Convert

SEPTEMBER 22, 2010

I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. Thank you for breaking this issue down and putting it into clear terms. And, you need to start unifying your content strategy across all channels.

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Social Media Strategy Social CRM Consultant 135

Sprout Social

DECEMBER 8, 2016

This tool is especially beneficial for customer support agents who are resolving issues or social media managers nurturing prospective leads. When responding to users on social media, context is everything. Notes appear chronologically within a contact’s message history.

Engagement 40

Engagement Instagram Avatar Social CRM 40

Jeff Esposito

APRIL 4, 2011

Well for starters if this is to happen, vendors are going to sell a one-stop solution for “social” CRM. For example, what I use for social media monitoring is perfect for me. In a sense this is the first domino that has been pushed over and soon there will be a chain reaction with pieces falling into place here and there.

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Radian6 Social Media Social CRM Company 52

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. This is the a classic issue with many marketing and product developers, they don't listen.

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Social Media Strategy Social CRM Company 117

Convince & Convert

AUGUST 24, 2010

Thank you for your honesty and your willingness to discuss this potentially delicate issue. [link] #TheNowRevolution [link] Marjorie Clayman Well, all that negativity aside, I would like to say that I respect you and Amber for trying to make something good happen based on the wacky situation. It’s a shame.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Hootsuite

JANUARY 24, 2024

These templates help streamline communication and ensure a consistent and efficient approach to addressing inquiries, comments, reviews, and other forms of engagement on social media. Why are social response templates so handy? Save time Social response templates save valuable time by giving you plug n’ play, ready-to-go responses.

Template 101

Template Templates Social Media HootSuite 101

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. To not directly address this question is to skirt the issue Jay. sue_anne Have to disagree about the transparency of BP on this issue.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

OCTOBER 15, 2015

Sometimes technology cannot satisfy your customers, and a human touch is required for more urgent issues. Having to revisit and explain the issue over and over will make their mood nosedive even more. Confidence in your brand will decrease, as it shows a lack of care and indicates antiquated technology where your CRM is concerned.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

JUNE 24, 2010

Wanted to point out that we have a strong presence on Twitter (since August) with team of 19 social media specific Care folks on Twitter and Facebook taking care of customer questions and issues six days a week at [link]. So hopefully unless you're asking about crickets, you won't get crickets when you reach out.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. The most efficient way to do this today is online. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 28, 2012

The main issue with this idea, however, is that it may drive MORE people to want to play the “I’m on hold trying to reach the mountain” game. Customers’ scores could be positioned against each other (based on time on call) and top scorers could be eligible for additional prizes, promotions, and savings.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

The main issue with this idea, however, is that it may drive MORE people to want to play the “I’m on hold trying to reach the mountain” game. Customers’ scores could be positioned against each other (based on time on call) and top scorers could be eligible for additional prizes, promotions, and savings.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

JULY 14, 2010

At least for tracking and measurement issues.) I think it's a good approach to enter social media metrics. At least for tracking and measurement issues.) I think it's a good approach to enter social media metrics. At least for tracking and measurement issues.) At least for tracking and measurement issues.)

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 11, 2010

But you're right, location is less of an issue now than ever before. Obviously not for the economic issues you stated, but more for the scare the hell out of me challenge factor. Might as well get you started. I went to IU BTW. Good Luck to you and yours!! link] jaybaer So far, the scenery part has been a bit of a drag.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JUNE 2, 2010

link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself. If Facebook can address those issues satisfactory it would be great. That being said, there are people who will and I commend Diesel for the innovative approach. It will be interesting to see if it succeeds. The whole Facebook thing has me flummoxed.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 1, 2010

link] Nathan Hangen I take issue with this post because sounds like social media elitism and uses the kind of language that drives a wedge between the industry and the people that need our help. Is the criticism fair? Is the criticism fair?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 12, 2012

What is the social media stat of the week? Eric’s Social Media Stat of the Week: 27% of People Try to Resolve Their Issues Another Way Before Calling Customer Service Lines. The social media stat of the week comes from… I guess it’s a management consultancy or a research group called the CFI Group.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Obviously, results will vary, and thinking through these issues is more important than being correct, per se. What do you think? link] jaybaer I agree Angela. link] jaybaer I agree Angela.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JUNE 22, 2010

link] Francis Wang RT @jaybaer: Why You're the Key to Social Media Success [link] [link] Shannon Holato Why You're the Key to Social Media Success [link] – Awesome #socialmedia read by @jaybaer [link] CB Whittemore RT @bcarroll7: RT @jaybaer: Why You're the Key to Social Media Success [link] (nice!)

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. It’s an information annuity that can’t be replicated elsewhere. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Content marketing is the exact opposite.

Content 124

Content Marketing Consultant Social Media 124

Janet Fouts

JANUARY 10, 2013

Willing to listen to what the market wants and what their issues are. Now let’s look at how a sales person works within a social business. Listen to what the market wants and what their issues are. What are the traits of a good sales person? Knowledge of the product and industry. Asks good questions. Rinse, repeat.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144