Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. This is the a classic issue with many marketing and product developers, they don't listen.

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Social Media Strategy Social CRM Company 117

Convince & Convert

AUGUST 24, 2010

Thank you for your honesty and your willingness to discuss this potentially delicate issue. [link] #TheNowRevolution [link] Marjorie Clayman Well, all that negativity aside, I would like to say that I respect you and Amber for trying to make something good happen based on the wacky situation. It’s a shame.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. The main issue with this idea, however, is that it may drive MORE people to want to play the “I’m on hold trying to reach the mountain” game.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. The main issue with this idea, however, is that it may drive MORE people to want to play the “I’m on hold trying to reach the mountain” game.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. To not directly address this question is to skirt the issue Jay. sue_anne Have to disagree about the transparency of BP on this issue.

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Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

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Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 24, 2010

Wanted to point out that we have a strong presence on Twitter (since August) with team of 19 social media specific Care folks on Twitter and Facebook taking care of customer questions and issues six days a week at [link]. So hopefully unless you're asking about crickets, you won't get crickets when you reach out.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 14, 2010

At least for tracking and measurement issues.) I think it's a good approach to enter social media metrics. At least for tracking and measurement issues.) I think it's a good approach to enter social media metrics. At least for tracking and measurement issues.) At least for tracking and measurement issues.)

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Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 11, 2010

But you're right, location is less of an issue now than ever before. Obviously not for the economic issues you stated, but more for the scare the hell out of me challenge factor. Might as well get you started. I went to IU BTW. Good Luck to you and yours!! link] jaybaer So far, the scenery part has been a bit of a drag.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

APRIL 1, 2010

link] Nathan Hangen I take issue with this post because sounds like social media elitism and uses the kind of language that drives a wedge between the industry and the people that need our help. Is the criticism fair? Is the criticism fair?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 2, 2010

link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself. If Facebook can address those issues satisfactory it would be great. That being said, there are people who will and I commend Diesel for the innovative approach. It will be interesting to see if it succeeds. The whole Facebook thing has me flummoxed.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

MARCH 3, 2010

My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Obviously, results will vary, and thinking through these issues is more important than being correct, per se. What do you think? link] jaybaer I agree Angela. link] jaybaer I agree Angela.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JUNE 22, 2010

link] Francis Wang RT @jaybaer: Why You're the Key to Social Media Success [link] [link] Shannon Holato Why You're the Key to Social Media Success [link] – Awesome #socialmedia read by @jaybaer [link] CB Whittemore RT @bcarroll7: RT @jaybaer: Why You're the Key to Social Media Success [link] (nice!)

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. It’s an information annuity that can’t be replicated elsewhere. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Content marketing is the exact opposite.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? We examined what an operator really needed to manage their online reputation, simplified it and make it work, just for one industry. Joseph | RepuMetrix Inc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Sprout Social

SEPTEMBER 26, 2016

Reputation management is an essential part of an effective social media strategy. Users can continue to leverage Sprout’s engagement toolset to better manage their online reputation —including replying, tasking, tagging and marking messages complete.

Review 40

Review Engagement Facebook Social CRM 40

Convince & Convert

SEPTEMBER 21, 2010

It’s human nature, especially for a complex and ever-shifting topic like social media, to want complexities broken into morsels. My friends at Social Media Examiner (where I first published #19 and #21) have built a very successful business on this concept. I’ll check on the iPad issue. Thanks for the heads up.

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Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 31, 2010

I love what my friend Beth Harte has to say on this issue. I’ve often wondered about this “conversation&# issue. I’ve spent a lot of time noodling on the issue of scale in social media, and things like advocacy programs, etc. link] Social Media Jobs Exposed Thanks for a very good and thoughtful post!

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 1, 2010

This isn’t just an issue in social media. It’s the entire issue of “failure&# as this big awful dirty word. As a marketing expert (not social media guru) with years of doing standup, sketch and improv (which I still do today), I know that you have to try before you know what works. It’s not.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. Did others have this issue as well? It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

JUNE 11, 2010

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. We desperately want and need your help to keep us on track, too.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. link] Kim Kraynak This is a great post that hits an issue right on the head. Kim Kraynak Great post Jay! Great post Jay!

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

FEBRUARY 25, 2010

As Evo said in his post, personality is a key factor when it comes to social media.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JUNE 3, 2010

Do you think the ownership issue could lead to a privacy issue similar to FB? link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Jason Thanks, it's a question that's been weighing on my mind.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. link] (via @jaybaer) [link] george brandt Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

JULY 8, 2010

The reasons that social networks require email addresses are numerous: 1. This allows them to tell you when the system is down or experiencing service issues. They need to have a means of communication external to their system. They need an external means to reengage dormant users.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

JUNE 8, 2010

The opportunities, mishaps with technology viruses, popular gadgets and such all create a rapid opportunity path to jump on that popularity, host a video or post on a trending issue and gain traffic. Active listening required. Now if only I could figure out how to target the concept of tech support. Great stuff.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. You certainly covered some great reasons to that point. Twitter for customer service, retention, support and even marketing, offers the lion's share of benefits to brands. I love that you first joined to yell.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. As Gilbert pointed out, our own intersection is a good example.

Social Media 164

Social Media Strategy Engineering Social CRM 164