Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Sooo…when I go on my little soapbox about this thing called a “tech pipeline”? million Twitter followers –– 30 times more than his company! Only 12% disagree. Aaron Levie.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Oktopost

APRIL 13, 2023

He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment.

Project 118

Project Resources Apple Collaboration 118

Oktopost

MAY 11, 2022

Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Hosts and listeners will love his tips and insights on how to keep fit mentally and physically in today’s business world. Stay in the Loop.

Brands 144

Brands Content B2B Apple 144

Sprout Social

MAY 16, 2023

Data is money, and businesses are leaving it on the table Businesses eagerly await the trove of audience insights that further investment in social media will bring. Many realize this is the information that can make or break a brand, with 90% agreeing that their company’s success will depend on how effectively they can use social media data.

Social Media 110

Social Media Loyalty Reputation Data 110

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you going to acquire a company? Social data is a critical source of audience and competitor insights—data which can give your company a clear edge in the market.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones. Company goals are the anchoring points of your marketing budget. What is your current brand perception?

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 106

Analysis Sentiment Marketing How To 106

The Realtime Report

OCTOBER 6, 2020

2 Ways to Keep Your Company Moving Forward. Resting on your laurels and allowing your company to wallow in its current position will hold you back from future success and growth. Keep your finger on the pulse of the latest trends, stay on top of the latest changes in your field, and make sure your company never stops!

Company 162

Company Compete Fashion Policies 162

Sprout Social

SEPTEMBER 26, 2023

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements.

Policies 109

Policies Marketing How To Guidelines 109

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Going forward, the work of tech giants will make AI functionality widely accessible and applicable to a variety of industries, functions and needs.

Software 120

Software Training Energy Team 120

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. This leads to more targeted, personalized ads.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Think about it: Every team in your company is full of experts. When everyone is on the same page, it makes it easier for folks to share their unique insights and experiences. Valuable insights they make look at include: Customer sentiment.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Want to speed up internal comms and uncover valuable customer insights at the same time? The importance of social media integrations with your business’ tech tools can’t be overstated.

Team 111

Team B2B Platform Analytics 111

Sprout Social

NOVEMBER 8, 2023

73% of customers want companies to recognize their unique needs and expectations. As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences. 52% of customers expect an answer within an hour of posting on a brand’s digital page.

Sentiment 111

Sentiment How To Analysis Review 111

Oktopost

FEBRUARY 24, 2021

In this episode of the Radically Transparent Podcast , Oktopost ‘s Director of Social Strategy, Jennifer Gutman , sits down with Michelle Huff , CMO of UserTesting , to discuss how she is taking customer insights to new heights through putting real users in realistic conditions to learn about her buyer base. More About Michelle Huff.

B2B 125

B2B Apple LinkedIn Software 125

Oktopost

MARCH 10, 2021

Opening the show with a reminder that a proper handover from marketing to sales should be just that, a handover, NOT a handoff, Hana provides incredible insight into balancing data and creativity to influence pipeline, full-funnel nurturing, and lead management. She even dives into the mindset, skillset and toolset needed to solve them.

B2B 118

B2B Marketing Committee Class 118

Sprout Social

AUGUST 29, 2023

These chatbots can also provide business insights by uncovering common pain points, themes and service issues in customer inquiries. Here are a few reasons why conversational AI is one of the tools you should consider integrating into your tech stack. Conversational AI agents and assistants go further.

Conversation 79

Conversation FAQ Sentiment Banking 79

Sprout Social

MAY 31, 2023

Collect social insights Audience insights are the foundation of better brand positioning. In communications, these insights are commonly used to sharpen media pitches, messaging and executive comms. These insights allow them to take proactive measures toward managing their reputation online. The tech isn’t there yet.”

Sentiment 123

Sentiment Press Release Analysis Team 123

Hootsuite

SEPTEMBER 25, 2023

Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. We’ve even included a simple (and free!) 1 Analytics Tool for Growth Beautiful reports. Clear data. Try it free today.

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 88

Team Tools Marketing Hubspot 88

Oktopost

DECEMBER 30, 2020

CEOs, expected to lead their company forward, often present themselves as bulletproof. With more than a decade of experience leading marketing and sales organizations in global tech companies, his latest venture is Oktopost, the only social media management and employee advocacy platform designed for B2B companies.

B2B 111

B2B Apple Hosting Social Media Management 111

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 106

Reputation System Brands Knowledge Base 106

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth. This is exactly where social media comes into play.

B2B 69

B2B Social Media Strategy Reputation 69

Janet Fouts

JULY 13, 2020

This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers. linkedin.com/company/flourish-marketing-co/.

Brands 226

Brands Marketing Committee Consultant 226

Dave Fleet

JANUARY 18, 2012

Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. If your company is attending CES, take the opportunity to create awareness of where you’ll be and what you have to offer ahead of time, both through public channels (e.g.

Social Media 276

Social Media Foursquare Conference Eventful 276

Oktopost

DECEMBER 23, 2020

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. Follow Oktopost on LinkedIn , for meaningful discussions and insights on what it takes to transform an entire marketing function to fit the ever-changing needs of our changed new world. Listen to the Podcast Now.

B2B 118

B2B Marketing Startup Apple 118

Sprout Social

MAY 23, 2023

Every new advancement in tech sparks new possibilities—and new fears. Without a human touch, this has the potential to leave you with inaccurate insights, and lead to poor business decisions. And 48% strongly agree that social media data and insights will be a primary source of business intelligence for their company.

Team 135

Team Social Media Management Skills Trends 135

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Data analysis for customer insights AI and machine learning give critical customer insights on a range of aspects to help you make strategic marketing decisions.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

SEPTEMBER 14, 2023

With shrinking budgets and executives reevaluating their current tech stack, the threat of losing prospective and current customers is a growing concern. Company logos: Display logos of well-known brands you’ve worked with on your marketing assets, such as your website. Jump Ahead What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Sprout Social

JUNE 17, 2021

Companies that fail to do so risk being left behind. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. 68% of consumers agree that social media enables them to interact with brands and companies. Not convinced?

Statistics 145

Statistics Social Media Marketing Survey 145

The Realtime Report

AUGUST 29, 2022

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help.

Analytics 164

Analytics Influencer Issues Metrics 164

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Software 105

Software Industry Social Media Marketing 105

Oktopost

SEPTEMBER 14, 2023

With shrinking budgets and executives reevaluating their current tech stack, the threat of losing prospective and current customers is a growing concern. Company logos: Display logos of well-known brands you’ve worked with on your marketing assets, such as your website. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Webbiquity SMM

SEPTEMBER 28, 2021

Sites like The Verge, Social Media Today, Social Media Examiner, Social Media Informer , and Neal Schaffer offer some of the latest trends, updates, and insights about social media. Even website hosting companies like Amazon have been banning websites. Big tech and social media hold all the cards, all the control.

Social Networking 265

Social Networking Guidelines How To Policies 265

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MARCH 10, 2021

So when we decided to spotlight Zendesk, I knew my fellow creatives would have great insights to share about what makes their work so dang good. Find the insight. Zendesk is a service-first CRM company that builds software designed to improve customer relationships. Then brainstorm your content around that insight.

B2B 93

B2B Team Film Industry 93