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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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Will Clubhouse be the Next Apple?

Webbiquity SMM

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

Apple 215
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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

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9 Types of Social Media and How Each Can Benefit Your Business

Hootsuite

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Know your audience.

Types 145
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6 integrations to get more from your social media management platform

Sprout Social

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

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5 Reasons LinkedIn Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

LinkedIn is a social media website, but it is pretty different from Instagram, Facebook, or TikTok. It is a professional network with almost 800 million users worldwide, spanning 200 countries and territories. In December of 2016, Microsoft acquired LinkedIn and brought a professional cloud and network.

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Five Social Media Predictions for 2010

Socialized

Here are my five social media predictions for 2010. Location-Based Applications Will Dissolve Into General Social Networks. Services that are specifically location based will not experience the kinds of growth achieved by general purpose social networks. These companies could end up being acquired.