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5 ways social media listening increases customer advocacy

Sprout Social

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors.

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Generative AI for Social Media Marketing: What Are the Opportunities and Limits?

Ignite Social Media

Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai Suddenly, people from all industries are truly seeing how powerful this technology is. But now that we’ve had more time to understand it, there are some strong benefits to using this generative AI technology as a social media agency.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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Laying Off Microsoft

Jason Yormark

There was no question really when Microsoft offered. I put in four amazing years with Microsoft Advertising and made life long friends in the process. I never imagined Microsoft would lay anyone off, but the economy had other plans. Hell, Microsoft throws away millions of dollars on everything you could imagine.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Meta and Microsoft Join New Framework on responsible AI Use

Social Media Today

The group aims to establish broader industry regulation on generative AI usage.

Microsoft 192
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Meta and Microsoft Join New Framework on responsible AI Use

Social Media Today

The group aims to establish broader industry regulation on generative AI usage.

Microsoft 148