Where Does the PESO Model Belong?
Waxing UnLyrical
APRIL 12, 2018
It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. It also assumes content and social don’t belong to PR, which I don’t agree with. Social media, yes. I’ll wait. Good, right? Influencer relations, yes. Content marketing, yes.
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