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Where Does the PESO Model Belong?

Waxing UnLyrical

It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. It also assumes content and social don’t belong to PR, which I don’t agree with. Social media, yes. I’ll wait. Good, right? Influencer relations, yes. Content marketing, yes.

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14 types of social media every marketer should know

Sprout Social

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

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6 integrations to get more from your social media management platform

Sprout Social

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Simplicity is key.

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6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. With an average of 1.47 Content published between Monday and Wednesday recorded a 3.5% below average engagement rate.

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. You can do it!

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Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

They host blogger events for about 30 bloggers at a time and still obtain a ton of coverage. Contextual Tie In In yesterday’s post, I shared a case study that exemplified that working with celebrities is still a fantastic and viable marketing tactic when done right and when it contextually makes sense.

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. They now will be forced to look again at email marketing, their blog, other social networks.

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