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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 OSM), the not-for-profit organization that supports. Public relations icon Robert L. Hardcover). The Critical 2nd Phase of your Professional Life, 50 Plus!—Critical

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Book Review: The Social Media Strategist

Dave Fleet

There’s no narrative through the book – partially because Barger doesn’t prescribe a set process to follow, but at times the leaps from topic to topic between chapters could use finessing (while chapter 9 focuses on social media training within the organization, chapter 10 focuses on blogger relations).

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Why Do We Need a Social Media Policy?

SocialFish

To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Your employee handbook is full of such documents and should also include social media guidelines. Social media guidelines are no different. Associations have lots of policies and guidelines.

Policies 222
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Semantics: Social Media Policy, or Guidelines?

SocialFish

I think it is a directive or rule, not a policy, but many call them policies since the board approved the employee handbook. (A Guidelines may be issued by and used by any organization (governmental or private) to make the actions of its employees or divisions more predictable, and presumably of higher quality.”. Social Media.

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8 Things To Know About Social Media Compliance

Keyhole.co

Organize a process for approving posts before they go live. For example, healthcare organizations have to comply with HIPAA, which mandates that you don’t share any protected health information on social media. Should my organization write its own policy? Familiarizing yourself with these laws helps minimize risks going forward.

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Top SocialFish posts of 2010

SocialFish

Evolving into a Social Organization: An Open Letter to the CEO. Organizations Fear Death. Trust and the Social Organization. Clarity over control in action: The Red Cross Social Media Handbook. Cool tools in my social media arsenal. How will Gen-Xers Lead Associations? Cringe-inducing social media cliches.

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The Uphill Battle of Social Media Buy In

Direct Marketing Observations

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. Cisco is a good example of a company doing it the right way.