Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Facebook vs. Google+ [infographic]. Why is inbound marketing better? Similar Posts: Companies’ Use of Content Marketing Is On the Rise [infographic].

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Bill Hartzer

MARCH 5, 2013

Even though you are Tweeting on Twitter , Plus One’ing on Google Plus , and sharing your money-making offers. Talk to others online (real people) on Twitter, on Google Plus, on Facebook in an effort to build up your Klout score. You can “pay with a tweet” by tweeting about this white paper.

Influencer 146

Influencer Social Media Domain Name Klout 146

Firebelly

AUGUST 28, 2012

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. What this means is that companies and individuals who were doing it the right way all along were able to fill the vacuum left by the Google Panda victims being flushed down the crapper where it belonged. Thank you very much.

Creative Commons 184

Creative Commons Flickr Google SEO 184

Mindjumpers

JANUARY 10, 2012

Google+ made its debut to great excitement in 2011, According to socialtimes , the UK total user base is still under one million – and globally, only 17% of those signing up become regular, active users. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Webbiquity SMM

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. Post on Google Buzz. There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

AUGUST 26, 2013

Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Twitter Facebook Google+ LinkedIn Monday Roundup: Moving Forward. The New Rules Of Content Marketing. Why: In order to keep moving forward, we must understand the new strategies available to reach potential customers. Now it’s your turn!

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Janet Fouts

OCTOBER 9, 2014

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. It varies a lot sometimes it’s a shared Google spreadsheet or a literal calendar on a whiteboard. What does a content calendar look like?

Content 139

Content Curation HootSuite Template 139

Pam Moore

OCTOBER 9, 2017

Digital Body Language: 105 Factors Impacting Your Brand (white paper). Your Brand is Not Your Logo: 5 Reasons You Need a Brand Architecture and Strategy. Audience Analysis Worksheet. 5 Ways to Humanize Your Brand with Data and Social Insights. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

SocialFish

OCTOBER 8, 2010

We SocialFish wrote a white paper about it, there’s the Social Media Governance web site with a data base of 154 policies and a Google search of “social media policy” has 440 million results. Almost all of these discussions support the development of a social media policy. But I digress; back to policies.

Guidelines 184

Guidelines Policies Social Media Handbook 184

Pam Moore

NOVEMBER 23, 2017

How to Get Your Social Media Budget Approved (white paper). Supporting Resources: Social Profit Factor: Social Media Training Academy. How to Partner with Your Social Media Agency for Maximum Success and ROI. Audience Analysis Worksheet. Audience Marketing 101: Why, What and How of Customer First Marketing.

Social Media 165

Social Media How To Marketing ROI 165

Bill Hartzer

SEPTEMBER 21, 2014

You could still get a Manual Penalty in Google Webmaster Tools. Google Knowledge Graph and How to Get In–and a report on the results of my.Com vs. gTLD Domain Name tests. One involves Google Webmaster Tools and manual penalties because of bad links to your site. Less than 10 links to your site? More about this on my post.

Domain Name 97

Domain Name Wikipedia Collaboration Google 97

Webbiquity SMM

JUNE 25, 2012

It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 176

Social Media Content Vimeo Marketing 176

Twist Image

AUGUST 21, 2012

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. white paper. white paper.

Advertising 102

Advertising comScore Metrics Industry 102

Webbiquity SMM

JUNE 25, 2012

It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 170

Social Media Vimeo Content Hubspot 170

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content. Use keywords.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Six Techniques to Get More from the Web than Google Will Tell You. src = [link]. }. ); WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast. WHITE PAPERS. A white paper for Software Decision Makers.

Company 122

Company How To Case Study Mobile 122

Twist Image

JANUARY 3, 2014

I''m not telling you to do the opposite of everything you have done to date, but sometimes the best case scenario or the white paper or the certainty of an expert''s opinion could lead you down the wrong path. white paper. white paper. Watch this: Do the opposite. business development. communication.

Exercises 101

Exercises YouTube Instagram Products 101

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Besides, Google can’t see pictures, and they’re still working on pulling the words from videos. Basically anything you can read.

Picasa 177

Picasa Content Vimeo Tourism 177

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. Mary Deming Barber : AVEs. Scott Kaminski : Media advisories, holding statements and people complaining about media advisories and holding statements. Scott Kaminski (yes, again): Advertorials. Based in the Washington, D.C.,

Press Release 100

Press Release Consultant Metrics Communities 100

Convince & Convert

AUGUST 4, 2011

Web pages, white papers, and PDFs that live on our own dot com address. And, it’s another opportunity for your most important customer (Google) to find you, too. Author a Google Knol. Your Content Should Be Centralized and Decentralized. links in social shown to your opt-in fans. direct URL entry. Make a podcast.

Content 150

Content Findability Marketing URL 150

Webbiquity SMM

APRIL 11, 2012

Seven of the ten companies have no presence on Google+, and only one has a complete, optimized profile there. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great).

Social Media 129

Social Media Bookmarklet Analytics Software 129

Pam Moore

AUGUST 13, 2019

Using web analytics such as Google Analytics to optimize conversions and sales. 15 Tips to Zoom Your Brand (white paper). Using Twitter, blog content and other social media posts for A/B testing to increase conversions. Leverage Twitter analytics for optimized results. Audience Analysis Worksheet. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. How much more?

List 257

List Organization Tips Newsletter 257

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. Both are clearly damaging to your brand. Disappointing offers.

Social Media 206

Social Media Brands RSS Publishing 206

Idaconcpts

NOVEMBER 10, 2010

That means NO “free&# white papers on “how to make make your Twitter account reach 10,000 followers&#. Post on Google Buzz. If you want people to actually read your e-newsletter instead of deleting it from their inbox, you need to make it worth their time. You need to provide a valuable and useful gift. Tweet This!

Newsletter 137

Newsletter Tips Technorati StumbleUpon 137

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Search engines such as Google, use a landing page analysis to determine your pay per click cost. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Convince & Convert

OCTOBER 9, 2013

Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Today’s buyers, both in the B2B and B2C world are increasingly hiding behind the anonymity of Google and digital content consumption to remain invisible until they are ready to talk to you.

Content 143

Content Proposal B2B Meeting 143

Webbiquity SMM

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” Wouldn’t it be great to rank on the first page of Google for IT recruiting in a year or so. Would it be cool to rank on the first page of Google for “IT recruiter Boston” in 3 months? Blogging is Your Home Base.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. At the same time, though, the web moves fast.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Sponsored White Papers, Webcasts, and Downloads. Googling Google. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. Googling Google. White Papers and Webcasts.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. How much more?

List 217

List Organization Tips Newsletter 217

Convince & Convert

JANUARY 28, 2014

The closest I eventually got to locating a source for this statistic was a citation I found buried in a document from Google Scholar search: 1997 by Salgado, J.F. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Cooper and I.T.

Statistics 133

Statistics Content Hubspot Marketing 133