Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You can rate your experience via Yelp or you can Video or take pics of how bad the experience was via YouTube or Instagram.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. YouTube: 60-90 seconds; compelling stories up to 10 minutes.

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Trending Sources

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Try adding a YouTube channel to your social media arsenal. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

Kickstarter won’t do this magically, any more than YouTube will magically turn you into a karaoke star. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers.

An Introduction to Social Media for Business

Sprout Social

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

YouTube. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Can you remember life before the World Wide Web?

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Deconstructing Your Social Business Plan For 2011


Here's a simple framework to consider: Implementation & Execution If you've launched anything—whether it be a Facebook page, Twitter account, YouTube, or an internal communication/collaboration platform then you are to be congratulated because you have executed.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We started adding people’s homemade YouTube videos. Customer Focused Content Marketing Works for MindLeaders.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. It’s a pretty terrible time to be in the traditional advertising sector.

How to Apply Youtility to Internal Communication

Convince & Convert

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. YouTube Channels. Facilitate focus groups or interviews with employees.


Social Media Network Marketing

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. First Join The Facebook Group So That You Can Connect With Me In Case You Have Questions Or Need To Know How Best You Are To Proceed. This Facebook Group URL You Can Share As well. Facebook Group] : https://www.facebook.com/ groups/ AboutOnlineEarningAndLifestyle / 2.

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How Data Is Used to Refine Marketing Messages

Convince & Convert

A company would focus on innovating one or two products and spend a lot of time researching those products. Teenagers and millennials are branding themselves on YouTube, Instagram, Snapchat—you name it. Image via BigStockPhoto.com.

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Strategy Lessons: The Fire Book

Geoff Livingston

The King of Limbs announcement was marked by the release of the album’s first single, “ Lotus Flower &# on YouTube. This can take the form of focus groups, invite only alpha groups, announcement of intent, etc.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. It’s entirely possible you love this commercial. I don’t.

10 Productive Tasks You Should Be Doing On Google+ Right Now


As you start to gain traction with these thought leaders and build a solid group of Circles, tap into all that knowledge and experience. That makes it great for company meetings, conference calls, mastermind groups, ad hoc brainstorm sessions, or just simply hanging out. And keep in mind that hangouts are meant to be loose, so bring your own drink, and remember that you can actually start a hangout on YouTube. He then reciprocates with this group by commenting on their posts.

How Size Matters in the Social Media ROI Debate

Convince & Convert

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp.


3 Ways to Use Social Media for New Product Development


By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company. After receiving input from your social media focus group, you can release to them prototypes of your product ideas to see if you are on the right track. In the early stages of development, you can share your products via YouTube videos and screen shots.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. It’s entirely possible you love this commercial. I don’t.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. It's also about how the brand has set up the Twitter account or accounts: are they just selling, giving deals; is it a genuine customer service contact point; are they engaging with followers and brand advocates, directing conversations beyond Twitter to blogs, YouTube, other channels?

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

If these Royal Champion folks were bloggers and focused their posts outside the cruise community and to possible prospects, the sentiment wouldn’t have been that of “I didn’t get chosen&# but rather “this looks cool,&# perhaps.

Kevin Rose and Jay Adelson Respond to Digg Complaints

Techipedia: Tamar Weinberg

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?


I’ve been focusing on how the buyer experience and the sales. I also love thhe fact that you can create a video on Youtube, create a blog post and embed your video in your post – and all the while include links back to your main website.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook.