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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. It earns coverage based on its news value and is never paid for.

Fashion 409
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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women.

Content 170
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Find UK TikTok Influencers for your brand

Sprout Social

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. It’s also the most popular news source for 12 to 15-year-olds and becoming increasingly popular with older generations. Other choices include entertaining or funny stories, sports, fashion and beauty. Ayamé Ponder With over 3.2

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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. Especially as conversations heat up around fashion waste, environmental impacts from overconsumption, and economic inequality. Why the fatigue from followers? Sign up below.

Trends 96
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Using Pinterest Data to Make Marketing Predictions 2022

Ignite Social Media

Though those were the few that the company highlighted during the presentation, Pinterest has forecasted trends in all the following areas: Beauty, Celebrations, Fashion, Home, Pets, Wellbeing, Auto, Finance, Parenting, Hobbies and Interests, Food and Beverage, and Travel. Reach New Users : Trends are also a great way to reach new customers.

Data 170
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. Is Facebook still a good marketing platform? As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment.

Facebook 130