Vanity Metrics: Definition & Examples for Marketing
Hootsuite
SEPTEMBER 21, 2023
Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. So, in this case, follower count is actually a vanity metric.
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