article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. So, in this case, follower count is actually a vanity metric.

Metrics 107
article thumbnail

How Do Statistics Help in Business?

The Realtime Report

How Do Statistics Help in Business? This is exactly where statistics come into the picture. It’s time to explore how statistics can help in business. The most obvious and common way in which statistics are used by businesses is to make informed decisions. Statistics Are Used in Census Surveys that Shed Light.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The social media video statistics marketers need to know for 2022

Sprout Social

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics. Facebook video statistics.

article thumbnail

9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

For example, you could create a carousel that walks users through setting up a specific software or tool.   For example, you could create a carousel that breaks down a complex topic or showcases key statistics to help your audience better understand and retain the information. 

Examples 101
article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.

article thumbnail

Lies, Damned Lies and Mis-understood Statistics

Dave Fleet

This is a great example of why I think math is a critical skill for PR professionals. PR pros need to understand the difference between valid statistics and invalid ones, so they can take advantage of useful information (like that at the top of this post) and disregard the non-useful stuff (like the regional breakdown above).

article thumbnail

5 Need-To-Know Outsourcing Statistics That Will Change Your Business

The Realtime Report

5 Need-To-Know Outsourcing Statistics That Will Change Your Business. The below outsourcing statistics will show you how you can use outsourcing to grow your business. An example is that Chinese factory workers make an average of $1.36 Since outsourced workers pay is much lower than that of a U.S. employee making $23.32