Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media 236

Social Media Paid Search comScore Posterous 236

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.

Review 153

Review Social Media Marketing Handbook 153

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 192

Social Media Marketing Avatar Microsoft 192

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Tweet This!

Social Media 161

Social Media Crowdsourcing Technorati StumbleUpon 161

SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. 1) How long have you been engaged in social networking and/or social media channels? 1) How long have you been engaged in social networking and/or social media channels?

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 190

SM2 Alterian Social Media Influencer 190

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?) Share this on Bebo.

Press Release 213

Press Release Social Media Social Bookmarking Blogger 213

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Three Industry Examples.

Company 231

Company Social Media Posterous StumbleUpon 231

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Share it on StumbleUpon.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Idaconcpts

JANUARY 12, 2011

Within the auto industry, there are three leaders who have made a mark for themselves amongst social media experts, both for viral ingenuity and panache. Share it on StumbleUpon. Thus, when they are anything less than scintillating, a public bored with quick-fix features will instantly click-away. Email this to a friend?

Examples 132

Examples Video Technorati StumbleUpon 132

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). For a good example check out these searches for the terms Facebook Marketing and Social Media.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

Social Media 272

Social Media Engagement Forums Policies 272

Webbiquity SMM

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It’s a component (an increasingly essential one) of an overall marketing and PR plan. Unlike other channels, social media is informal, interactive and personal.

Social Media 172

Social Media Technorati StumbleUpon Digg 172

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Small Business Mavericks

MARCH 20, 2012

Pinterest is one of those social media sites that could be a real boon for small businesses. For those not in the know, Pinterest is one of the latest social media sites to take the world by storm. You can think of Pinterest as a combination of the best of both Tumblr and StumbleUpon.

Small Business 164

Small Business Marketing Tumblr StumbleUpon 164

Kikolani

OCTOBER 12, 2010

Fetching Friday Many great posts over the last year have been from my Fetching Friday series, where I compile the best posts of the week throughout the blogosphere on a variety of topics, including blogging, social media, SEO, personal development, and more. Blog Marketing. Social Media. Social Media.

Postrank 130

Postrank Social Media StumbleUpon HootSuite 130

Idaconcpts

MARCH 7, 2011

While I don’t support his behavior, you can definitely take 3 important lessons from his social media strategy. I have stressed this point over and over in my articles about email marketing. Sheen portrayed in his show the perfect example of what happens when you invest peanuts, you only get Dumbo to show up.

Ustream 176

Ustream Social Media Technorati StumbleUpon 176

Kikolani

DECEMBER 21, 2010

I believe that one of the best things you can do though social media is build your brand. Social media has its own distinctive traits, which make certain strategies work best in achieving consistency. You can use this law to build your brand in social media. Image Credit. Repeat the Same Core Messages.

Social Media 163

Social Media Brands Insurance StumbleUpon 163

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 208

Tools Social Media Lithium Sysomos 208

Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. We’re starting to use search — and social media — as our recommendation engines.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Small Business Mavericks

JANUARY 21, 2012

There are some that hang around for years, often going through popularity phases – StumbleUpon is a good example, people join up,then drift away, then return spasmodically to see if things have changed. Bookmarking sites come and go fairly quickly. Pins are also searchable through the search bar on Pinterest.

Sites 87

Sites Social Media StumbleUpon iPhone 87

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. Understand Your Role I use social media both personally and professionally.

Activities 216

Activities Social Media Policies Social Networking 216

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. Reputation Monitoring for Small Businesses – Keep track of any mentions of your name, brand, or business so you can respond accordingly when someone has something to say about you on social media. Social Media.

ROI 126

ROI Social Media Google iPad 126

Bill Hartzer

AUGUST 24, 2010

The explosion of the internet and social media may be the fastest change in human history. No longer are individuals passively listening and viewing advertisements; now they’re “twittering&# and posting their opinions on Facebook along with other social media sites. “The stats document a revolution.

Social Media 128

Social Media Social Bookmarking Construction Technorati 128

Koka Sexton

DECEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The StumbleUpon effect Getting traffic to your website can be a daunting task. The truth is, it works and people like John Chow (for lack of a better example off the top of my head) have been doing this for years. Social Media brought the game to the next level.

StumbleUpon 53

StumbleUpon WordPress Foursquare Hosting 53

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. One great example this year has been Blame Drew’s Cancer. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Adam Cohen

JUNE 17, 2010

Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Social Media Chat Tuesday, July 21st (1). Share it on StumbleUpon. Tags: Interactive Marketing Social Media Billboard Digital Fusion Personalization. Related Posts. Tweet This!

Vimeo 201

Vimeo Posterous Feed Reader StumbleUpon 201

Techipedia: Tamar Weinberg

MAY 13, 2008

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Let the community know who you are.

Social Media 100

Social Media Digg Brands Marketing 100

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Why is blog traffic important?

Strategy 93

Strategy Content Marketing Influencer 93

Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. Social Media Today.

Syndication 95

Syndication Content Marketing Alltop 95

Kikolani

SEPTEMBER 5, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Increase Earnings by Organizing Your Affiliate Information – Get all of your affiliate marketing information all in one place! Social Media.

Affiliate marketing 115

Affiliate marketing Organization Tools Twitter 115

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Does this apply to all areas of interactive marketing? Business Acumen.

Tools 247

Tools Posterous SEO StumbleUpon 247