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Verify Your Custom Website Events

Jon Loomer

If you use custom events , you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” Let’s discuss… What Are Custom Events? Verify Your Events As I write this, the requirement to verify custom events is rolling out.

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Custom Events Aren’t Updating

Jon Loomer

Why aren’t your custom events updating? I’ve been hearing from advertisers who aren’t getting reporting for their custom events. They’ve been using these events for months or years, and they just stopped populating. Go to the Overview tab of your Events Manager and find the custom event in question.

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Event Breakdown by URL Bug

Jon Loomer

If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click the Event Breakdown dropdown menu and filter by URLs. If you suspect that an event is over or under-counting in Ads Manager , you can come here to see where exactly the event is firing.

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Verify Your Custom Events

Jon Loomer

Make sure you verify your custom website events ! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). Unverified events will be discarded.” Unverified events will be discarded.” There is also a due date.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

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How to Create a Facebook Event Custom Audience

Jon Loomer

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. Events can be either free or paid.

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An Overview of Effective Live-Streaming for Nonprofit Organizations

Social Media Today

With live video consumption on the rise, and in-person events off the cards, here's an overview of how nonprofits can make best use of live-streaming for their fundraising efforts.

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