Enhance Your Social Media With Mobile Marketing

Small Business Mavericks

Mobile phones and other handheld devices have made social media more accessible to more people more often. In other words, you don’t have to sit at your computer all day long to engage with your customers and potential customers through social media. Smart phones allow users to interact with Facebook, Twitter, Google+, and other social media sites – even YouTube – right from the palm of your hand.

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablets to mobile smart phones. Marketing Must be Integrated.

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Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computers and tablets to mobile smart phones. Marketing Must be Integrated.

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How to Double Your Social Engagement With Images

Convince & Convert

Social Media Strategist Jeff Bullas reports that Facebook posts with photos receive an average 37% increase in engagement. times more engagement than those without. Learn how to create and source the most engaging visuals, and scale the image-resizing process across social network specifications for seven popular platforms. Single out the content that has driven the most engagement and reach. How to Create and Source Engaging Social Media Images.

7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

It's time to get serious about your content marketing efforts in 2019. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can. Here are 7 content marketing trends you can't ignore in 2019: 1. Content Marketing Plan: Bottom Line You Need One. Consumers and decision makers are getting smart at avoiding click bait.

7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

It's time to get serious about your content marketing efforts in 2019. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can. Here are 7 content marketing trends you can't ignore in 2019: 1. Content Marketing Plan: Bottom Line You Need One. Consumers and decision makers are getting smart at avoiding click bait.

Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz. We help brands of all sizes embrace the media of today to build community, build their brand, build their business and most importantly build the people who want to engage and join them in this world of inspiration and participation. Smart marketers have understood these behaviors are at the core of business and relationships for decades.

Top 21 Pongal social media posts

Unmetric

We analyzed the most engaging Pongal posts on social media in 2018 and noticed that the majority of brands took the traditional route of wishing their fans with various Pongal greetings. Reliance Trends’ post on their Pongal offer engaged the most in the year 2018.

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

Want Killer Marketing Videos? 5 Keys To Writing Scripts

Buzzlogix

That is exactly what you can’t afford to have happen with your social media marketing videos. The competition is getting much keener and the marketing video arena is getting more crowded. Out of all the B2C companies in North America that engage in content marketing, 82% use videos. So your online marketing videos have to stand out, and it all starts with the script. Content Marketing Institute. And the same holds true for marketing videos. .

Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. Now Pinterest is introducing its own version to help users jump easily to boards by using their smart phone cameras. LinkedIn keeps getting better and better for marketers and sales professionals. Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in.

9 Magic Social Media and Marketing Tools to Transform Your 2016

Socially Sorted

These are social media and marketing tools I will be taking with me into 2016. I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. It’s that they have some feature or result that literally transforms your business, either through content creation and sharing, productivity, results, engagement, growth. 9 Magic Social Media and Marketing Tools.

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5 Ways to Use Social Media Automation in Your Marketing Strategy

Rebekah Radice

It’s the collective groan that two-thirds of all marketers are making. As social media speeds along at a lightning pace, marketers feel the pressure to keep up. In fact, according to a recent study by Marketo , 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. FREE Webinar: How Smart Marketers Use #SocialMedia Automation to Improve Results on 6/7 Click To Tweet.

5 Helpful Tips for Planning Your Next Facebook Live

Ignite Social Media

Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. Marketing your upcoming video, whether organically or through paid ads, will ensure that a wider audience witnesses your brilliance. Be sure to check How to Use Facebook Live to Engage with Your Audience for content ideas. Instead of relying on a shaky hand, attach the smart phone to a tripod.

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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

With so many TARGETED potential customers, creating a business page is a must, but remember that it needs to be updated on a daily basis with not only promotional information, but engaging and interesting content as well. Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. Do not sign your business up if you are not going to use your smart phone. But the YouTube market is competitive.

Top 8 Reasons for Running Facebook Video Ads

agora pulse

If done well, videos posted natively to Facebook can generate a lot of engagement, drive traffic to your website, and generate sales, making video a must inclusion in your Facebook marketing strategy. There are loads of free or low cost ways that you can create engaging videos armed with little more than a smart phone and a healthy dose of creativity. If you create a good video ad, you will get loads of people engaging with it.

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EVOLVE: Technology will Mandate Marketers to Keep Up with the Times

SocialFish

This has been happening for awhile and whether Marketers choose to see the change that’s developing within the landscape, they need to realize that this “seismic shift”, as my co-author Daniel Newman likes to call it, is going to mandate changes to the way that practices have traditionally functioned. As this excerpt from our book: EVOLVE: Marketing (as we know it) is Doomed! Social media has ensured that marketing has no control over the marketing message.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.

Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need. If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

And instant messages–text messages, smart phones, social media. Find and Engage Influencers. Once you have identified your influencers, pay attention to what they are saying, read what they are writing, and engage with content they are sharing online. Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime. Can you remember life before the World Wide Web?

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SnapTags vs QR Codes

Cody Ward

A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. Although codes, the QR code seemingly becoming the most popular, work when scanned by an mobile smart phone, there isn’t anything to distinguish one brand from another.

7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

They’re immersive, engaging and inherently social. These user-generated slideshows and video collections are short-term pieces of engaging content available for up to 24 hours. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Adding the right elements to your story, from location-specific tags to unique images, boosts engagement. As a marketing strategy, Facebook has a solid track record. Engagement Faceboo

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Sales and Marketing are measured by their business impact, and PR will be, too. PR professionals need to be thinking about things like web traffic, customer engagement and conversions.

Facebook Places Explained

Mindjumpers

Also Places will become an interesting platform for marketing efforts, like for instance location specific ads. billion mobile phones on the planet, it will be interesting to see where it will bring us in the future.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.

Is the Financial Services Industry Poised for Market Disruption?

SocialFish

evolve the existing systems and processes that aren’t in sync with the market expectation. This requires the banking industry to heed these market triggers and begin to determine how to implement a more customer-focused strategy. Consumers are using their smart phones to review sites, do price comparisons, take pictures of products and send them to people who influence their purchase.

9 social media trends to keep your eye on in 2012

Akamai Marketing

But 2012 will see some changes in this area and as a marketer, its none too soon. Cross-Department Social Media: As businesses continue to face the reality that community management (social media) requires time and committment, they are likely to empower more and more employees to work on the “social media team” the social media team won’t be a coming exclusively from the marketing and communication teams. 2011 was a game changing year in social media.

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Are Your Customers Too Old for Social Media – Not a Chance!

Proactive Report

And this is no small market segment: These new “Social Media Mavens&# are heavily connected, exploring and expanding their networks, reports CPH Research. Tags: Online PR Research Social Media Marketing Tips baby boomers online PR seniors social media strategy

Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use.

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Why Your Business Presence Has To Be Mobile Ready

Navolutions

There are three main reasons people do mobile searches on these devices: to find entertainment, to engage others on a social network, and to find an immediate solution to a problem. Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S. 48% said that if a site didn’t work well on their smart phones, it made them feel like the company didn’t care about their business.

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Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. . It was also interesting to me that 80%, were not engaged online with content related to the show. . Picture this.

Building Your Content Tool Box

Convince & Convert

The following post is drawn from Duct Tape Selling – Think Like a Marketing, Sell Like a Superstar in stores May 15 th. Content is one of the most important (if not the most important) tools for marketing and sales pros today. tweet this) Essentially, from a marketer’s point of view, content is about writing for the purpose of turning interest into purchase. Content that creates awareness, trust, education, engagement, and conversion.

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10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

Avon has the opportunity to engage with its customers in creative ways that engages both customers and sales representatives. Topics range from how to start your new Avon business to money management, logistics, goal setting and traditional marketing support. AVON MOBILE APP : Smart phones and tablets have opened additional eCommerce channels and created new ways to engage with customers. In 1886, Mr. D.

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Top Mobile Tech Trends For 2017

The Realtime Report

The year 2017 will be a one of massive growth for the mobile market. In 2015, mobile users surpassed PC users worldwide – how long can you go without spotting a smart phone? If you’re thinking about getting into the mobile market, or if you’re already there, following these trends will keep you ahead of the curve. Augmented Reality Boosts Engagement. Top Mobile Tech Trends For 2017 By Andrew Gazdecki.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI. with higher operating margins and market share).

Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. It was also interesting to me that 80%, were not engaged online with content related to the show. . Perhaps, but media will need to offer more enticing experiences to get viewers to engage.

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly In general, there are no visible calls to action to engage with social channels and little if any interactive assets.

6 Smart Social Media Lessons for Small Business from a Car Dealer

Socially Sorted

Do you want to learn some instantly actionable, smart social media lessons for small business? In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media. I noticed Nicole and her message amongst a sea of tweets because it really stood out as a great example of engagement. 5 Smart Social Media Lessons for Small Business from Kuni Lexus of Portland.

Fetching Friday – Resources Mashup & Cedar Breaks

Kikolani

4 Powerful WordPress Design Tips – This post is all about how you can use design your WordPress website to invite, entice, and engage your site visitor long enough for him to begin to interact with your words. 7 Effortless Ways to Find New Ideas for Your Blog – How to find new and interesting content ideas for your business blog that will keep your readers engaged. Business / Marketing. 20 Stats Every Modern Marketer Should See – Need a stat?

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The Converged Media Road to Success

Proactive Report

The smart phone is the next content platform. From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships.

Judging A Blog Post By Its Cover

Waxing UnLyrical

It’s not just thinking about writing that I’ve been engaging in. Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content.

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#SproutChat Recap: Effectively Using Video on Social

Sprout Social

Take advantage of the medium’s storytelling mechanisms to better engage with your audience. Before investing too many additional resources into content creation test different topics in a short format using existing technology like your smart phone. of marketing professionals worldwide name video as the type of content with the best ROI. If nothing else, make sure you’re always measuring social engagement and tracking audience drop-off rates.

How to Speak Like a Human (and Why It Matters)

Convince & Convert

We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer. The sheer amount of information out there—online, in stores, in our inboxes—makes it extremely challenging to engage with customers and prospects. In fact, the average shmuck gets hit with almost 3,000 marketing messages per day. Here’s a typical explanation of an employee benefit plan: Not very engaging, right?