Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? How Does the Presence of People in Brand Images Relate to Engagement? Our Hypothesis.

Research 164

Research Engagement Facebook Retail 164

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 115

Strategy Brands UGC Marketing 115

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 142

Research Social Media Airlines Marketing 142

Unmetric

MAY 10, 2019

The month of Ramadan is a great opportunity for brands to display some of their best marketing campaigns. To help you with your Ramadan 2019 social media campaigns, we’ve curated 13 of the most engaging pieces of related content that brands have done in the past. See the latest Ramadan posts. Tang India. Grab Indonesia.

Social Media 92

Social Media Engagement Retail Curation 92

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Published on Categories. Published on. But first, why you need to try B2B marketing on TikTok. more engaging than long-form video. Smartsheet.

B2B 131

B2B Brands Marketing How To 131

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Posts sent per day.

Industry 117

Industry Real Estate Social Media Sports 117

Ignite Social Media

MAY 24, 2016

It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. It was a combination of cross platform promotion, drool-worthy pictures, strategic hashtag usage, user interaction and live streaming to the social media universe that made Coachella a marketing success worth replicating.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. hours per month on the platform, meaning there is an opportunity to engage with a consistent audience. Industry-specific data includes mid- to high-level engagement times. Users on average spend 23.5

Tourism 103

Tourism Travel Education Engagement 103

Buzz Marketing for Technology

JANUARY 19, 2010

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Twist Image

JANUARY 23, 2014

I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. What can we do with this everyday tool. What do you think?

Retail 84

Retail Startup Marketing Mobile 84

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs.

Instagram 145

Instagram Social Media Marketing Survey 145

Sherrilynne Starkie

NOVEMBER 26, 2017

Soon long rants can be composed tweet by tweet and then published in order by clicking “Tweet All”. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. This is big news for retailers and lifestyle brands wishing to boost instore sales.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. The study examined data from more than 1,600 ad instances for five retailers that advertised on 83 programs during the fall 2013 television season. “Our

Study 79

Study Advertising Nielsen Retail 79

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

JULY 18, 2022

Published on Categories. Published on. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. Seven Days in June” was published during the summer of 2021 and has remained a #BookTok mainstay ever since.

Brands 102

Brands Retail Meme Trends 102

Small Business Mavericks

SEPTEMBER 25, 2015

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. For e-mail engagement, the lodging and travel sector leads the way with a 56.7%

Apparel 70

Apparel Statistics Marketing Retail 70

Sprout Social

JULY 6, 2022

Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Despite a nearly 5% increase in the demand for consumer packaged goods in the US, social media engagement of consumer goods was relatively low. and Wednesdays at 3 a.m.

Twitter 98

Twitter Tourism Travel Education 98

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

Video 111

Video Engagement Facebook Mobile 111

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing. Influence marketing works especially when targeting Gen Z buyers.

Instagram 106

Instagram Bazaarvoice Retail Feed 106

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Your Budget – Every Marketers Nightmare. Budgets are super important.

Social Media 210

Social Media Brands Startup Loyalty 210

Hootsuite

JUNE 11, 2020

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. a) Choose your campaign goal, based on your brand’s marketing objectives: Sales. Use Hootsuite to promote your YouTube channel and drive engagement.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

Instagram 58

Instagram Tips Marketing UGC 58

Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. Personalization.

Conversation 199

Conversation Hotels Retail Focus Group 199

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Coming soon Big news! AI is a tool.

Tools 135

Tools HootSuite Price Template 135

Keyhole.co

MARCH 7, 2023

The content is exceptional, the witty captions, and the engagement is through the roof! Valuable insights and feedback By analyzing Instagram engagement rates and other metrics such as likes, comments, and shares, brands can gain a deeper understanding of their audience.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Sprout Social

NOVEMBER 17, 2022

Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos. And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Instagram Reel ideas for fashion and retail brands. Engage your students.

Types 113

Types Instagram Brands Collaboration 113

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 124

Content Trends How To Exercises 124

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. The same rings true when it comes to growing communities or engaging customers. OK, fair question. Think about it.

Social Media 92

Social Media How To Marketing ROI 92

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Plus, you need to demonstrate creativity, showcase your own great social media ideas, and prove your ability to get good engagement. back in February 2011.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Twist Image

NOVEMBER 21, 2014

I''ve often lamented that the biggest struggle facing the vast majority of traditional media publishers isn''t their ability or speed to adapt to the newly ensconced digital consumer, it''s the Wall Street cycle of impossibility. How the brand engages. Most of us could not do it. I''d fail miserably at it, I''m sure. . It''s insanity.

Marketing 98

Marketing Apple Mobile Advertising 98

Mindjumpers

MAY 2, 2012

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. How Volkswagen Creates Visual Engagement. The black and white squares quickly became ubiquitous.

Brands 269

Brands Posterous Retail Collaboration 269

Sprout Social

AUGUST 18, 2022

If you’re running a retail business, brand, public service, or other business organization, an Instagram business account would be a better fit. When you’re ready to publish, hit the drop-down arrow next to Publish in the bottom right corner. Amplify your Instagram marketing strategy. Create shoppable posts.

Instagram 108

Instagram Notification Influencer Data 108