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How to Get Started With One-to-One Social Media Engagement

Oktopost

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

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6 Simple Steps To Integrate QR codes Into Your Next Marketing Campaign

Keyhole.co

Could it be time to integrate QR codes into your next marketing campaign? QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. The question is, are marketers and advertisers reaping the rewards? million scans worldwide.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Magazine reading time down 77.5 Everything is being driven by mobile. Canadian Media Consumption Trends.

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How Augmented Reality Can Be Used for Consumer Engagement

Mindjumpers

I argued that the ubiquitous black and white squares often failed to create true engagement with their users and that this is the reason why the excitement about them seemed to subside. Mobile augmented reality for consumer engagement. How to Create Engagement Through Facebook Timeline. Read the blog post here.

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Why Your Business Presence Has To Be Mobile Ready

Navolutions

Now, mobile technology is doing it again. There are three main reasons people do mobile searches on these devices: to find entertainment, to engage others on a social network, and to find an immediate solution to a problem. Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S.

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Top Five: New social media ‘stories’ features

Sherrilynne Starkie

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Facebook stories are getting more useful for marketers. — SS. — SS. — SS.

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