Webbiquity SMM
APRIL 12, 2022
Guest post by Baidhurya Mani. A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. Image credit: Tima Miroshnichenko. The dynamics of a social media crisis are similar to social proof.
Janet Fouts
APRIL 9, 2022
Whether you are going back into the office or the workplace after parental leave from work, from caring for a loved one, or because of the pandemic, how can you put your best foot forward and integrate without losing yourself in the process? My guest this week, Lori Mihalich-Levin, JD believes in empowering working parents, and in the coming months, many of us are heading back into the office for the first time in a while.
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Jon Loomer
APRIL 12, 2022
Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? When the advertiser defines the audience they are targeting, there is no guarantee that anyone in that audience will see their ad. The advertiser must first win in the auctions. Here’s what you need to know… The Goal of the Auction.
Social Media Today
APRIL 13, 2022
The new Search Insights tab will provide data on what people are searching for in the app, and on your channel specifically.
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A beginner's guide to social media automation tools and getting automation right.
SocMed Sean
APRIL 14, 2022
Have you found that you need a break from Pinterest? You’re in good company. Since its launch in 2010, millions of users have found Pinterest to be entertaining and useful. You can use Pinterest to find and collect images and videos of the things you find online in just about any subject. You can also use it to share your collections with family, friends, and other Pinterest users.
Ignite Social Media
APRIL 13, 2022
The brands that get it, get it. In the marketing industry we often hear the phrase “consumer-first” marketing, which is an approach that businesses use to keep their customers top of mind and at the center of everything they do. But what happens when traditional marketing and social media collide? Once social media marketing came around, we began hearing phrases like “community-first” social media marketing.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
APRIL 14, 2022
Communities will facilitate broader connection with like-minded people, and include a range of new engagement features.
SocMed Sean
APRIL 12, 2022
LinkedIn is a very popular social media site with millions of users worldwide. Linkedin is distinct from the many other social media sites because it’s intended to be a professional network. LinkedIn is great for promoting yourself, keeping up-to-date with your favorite companies, and creating and maintaining valuable professional relationships. While social media sites work smoothly most of the time, even the biggest and most popular of them can have issues, and LinkedIn is no exception.
Amy Porterfield
APRIL 14, 2022
Why your income potential has everything to do with your mindset Question for you, friend. When you first started your business, what made you most excited? Let me guess — building something incredible, having the opportunity to help others and give back, and being your own boss topped the list. And while I’m sure making […]. The post #451: Money Mindset Must-Haves For Every Entrepreneur With Anthony O’Neal appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
APRIL 10, 2022
Have you ever noticed that metric totals in Facebook Ads Manager don’t appear? It’s frustrating for many advertisers since this seems like an intermittent and inconsistent issue. Let’s discuss why this happens and what to do about it… Why it Happens. Here’s the situation in Ads Manager. It may appear as a bug… This happens when you utilize multiple attribution settings for different campaigns.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
APRIL 12, 2022
YouTube's offering new caption editing capacity, while TikTok's rolling out auto-captions by default.
Oktopost
APRIL 11, 2022
B2B, despite what many believe, moves at a fast pace. You have to be able to monitor and understand what your competition is doing to stay one step ahead. In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies.
Sprout Social
APRIL 12, 2022
When was the last time you looked at your Facebook Page’s settings? A month? A year? Whenever you first set up your Page? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strateg
Jon Loomer
APRIL 13, 2022
I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. If you aren’t using custom conversions , it’s time to start. There’s really no excuse. Quick Refresh. First, a very brief reminder about what custom conversions are, in the simplest terms.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
APRIL 11, 2022
French social app BeReal is the latest trending connection tool - which will likely get Meta's attention.
Your Escape From 9 to 5
APRIL 14, 2022
Twitter is big for markers, especially for digital marketers. How big is Twitter? Well, Twitter is the 4 th largest social network behind Facebook, Google+ and Instagram in terms of user volume. Twitter is also the 3 rd largest social media traffic driver behind Facebook and Pinterest. If Twitter was a country it would have been the 12 th most populated country.
Buffer Social
APRIL 14, 2022
Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone , Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 percent of active Instagram users say they engage with video content on a weekly basis.
Hootsuite
APRIL 14, 2022
Do you have a great Instagram post you want more people to see? Are you looking to boost engagement on your existing posts ? If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. Instagram boosting) is a great way to get your content in front of more people and rake in those precious likes, comments, and shares.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
APRIL 12, 2022
TikTok's opening the door to expanded AR creativity - though it's doing so with user wellbeing in mind.
The Realtime Report
APRIL 12, 2022
Forbes Social Media
APRIL 14, 2022
Twitter could run out of options and need to find a so-called white knight, a friendly buyer that it views as more suitable than the electric-car mogul.
Hootsuite
APRIL 11, 2022
Do you have a trusted box of TikTok tools? If not, it’s time to build one. As of 2021, TikTok had 78.7 million users in the US alone. And it’s projected to reach 89.7 million users by 2023. The app keeps growing its user base with no sign of slowing down. For you, that means more opportunities to reach your audience. But with opportunity comes competition.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
APRIL 9, 2022
In a series of tweets, Elon Musk has shared his views on some elements of Twitter that he thinks should be changed.
Socially Sorted
APRIL 14, 2022
If you're looking for meme templates then you are in the right place. Use these fun Canva Meme Templates to add some fun and light-heartedness to your social media posts… and make them relatable. Social Media doesn't have to be serious and educational ALL the time. You can have a bit of fun with it […]. The post 10 Fun Meme Templates to Make Your Posts Relatable appeared first on Socially Sorted.
For Real Social Workers
APRIL 14, 2022
The World is Going Bonkers. The world is going bonkers, and it may feel like you are too. Stress is compounding daily. We are bombarded with negative news, messages and images that increase stress and anxiety. So, how can we Reset? The answer is Retreat. In a recent episode of “Stress Talk” Live with Marcyline we kicked off the month with a discussion about the benefits of planned retreats.
Forbes Social Media
APRIL 9, 2022
After nearly 300 years of doing business in old-fashioned ways, the venerable auction house rewrote its playbook during the pandemic—and kept going, going.
Social Media Today
APRIL 14, 2022
The capacity to search Reddit comments will significantly enhance the platform's value as a research tool.
Your Escape From 9 to 5
APRIL 15, 2022
The days when social media was considered a waste of time is long gone. Of course, it depends on what you are doing within your social media profile. Simply put social media is a big business; companies are vying to get the user attention and they are willing to pay top dollars for it too. With the evolution of the digital world there are new trending terms like social media managers and #SocialMediaMarketing.
Amy Porterfield
APRIL 12, 2022
Failure to launch is not the end of the world, it’s an opportunity to do better Say this outloud: Failed launches happen, and it's ok when they do. Say it again, and this time, actually believe it! It’s true, friend — failed launches are simply a part of being a digital marketer, and you’ve just […]. The post #450: How to Bounce Back After a Disappointing Launch appeared first on Amy Porterfield | Online Marketing Expert.
Forbes Social Media
APRIL 14, 2022
Facebook stock faces a permanent change due to third-party data being a significant source of revenue. Facebook’s business model is fairly complex in how the company collects data, which is why investors are not able to differentiate between Facebook and how other mobile ad companies. READ MORE.
Social Media Today
APRIL 12, 2022
The new guide provides a range of tips and data-backed insights into how SMBs can make best use of LinkedIn.
Your Escape From 9 to 5
APRIL 15, 2022
If you are ever looking for a way to spice up your resume or wanting to make it look less boring then consider a visual CV. The benefits are numerous – you will make an impression on your potential employer, they might even thank you later for saving them some time. Imagine how long it takes for someone to read through a traditional resume, maybe 10 to 15 minutes depending on the industry and how detailed the resume is.
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