How to Manage a Social Media Crisis
APRIL 12, 2022
Guest post by Baidhurya Mani. A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. Image credit: Tima Miroshnichenko. The dynamics of a social media crisis are similar to social proof.
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