Jon Loomer
APRIL 12, 2022
Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? When the advertiser defines the audience they are targeting, there is no guarantee that anyone in that audience will see their ad. The advertiser must first win in the auctions. Here’s what you need to know… The Goal of the Auction.
Janet Fouts
APRIL 9, 2022
Whether you are going back into the office or the workplace after parental leave from work, from caring for a loved one, or because of the pandemic, how can you put your best foot forward and integrate without losing yourself in the process? My guest this week, Lori Mihalich-Levin, JD believes in empowering working parents, and in the coming months, many of us are heading back into the office for the first time in a while.
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Social Media Today
APRIL 14, 2022
Communities will facilitate broader connection with like-minded people, and include a range of new engagement features.
SocMed Sean
APRIL 14, 2022
Have you found that you need a break from Pinterest? You’re in good company. Since its launch in 2010, millions of users have found Pinterest to be entertaining and useful. You can use Pinterest to find and collect images and videos of the things you find online in just about any subject. You can also use it to share your collections with family, friends, and other Pinterest users.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
APRIL 11, 2022
Some of the most helpful tools are super simple. The Facebook Pixel Helper (is it the Meta Pixel Helper now?) is such a tool. The Facebook Pixel Helper is a Chrome browser extension. It’s not new. But, it’s extremely valuable for Facebook advertisers, and it’s free. What is it? First, you need to use the Chrome browser. If you do, you can add the Facebook Pixel Helper browser extension.
Ignite Social Media
APRIL 13, 2022
The brands that get it, get it. In the marketing industry we often hear the phrase “consumer-first” marketing, which is an approach that businesses use to keep their customers top of mind and at the center of everything they do. But what happens when traditional marketing and social media collide? Once social media marketing came around, we began hearing phrases like “community-first” social media marketing.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
SocMed Sean
APRIL 12, 2022
LinkedIn is a very popular social media site with millions of users worldwide. Linkedin is distinct from the many other social media sites because it’s intended to be a professional network. LinkedIn is great for promoting yourself, keeping up-to-date with your favorite companies, and creating and maintaining valuable professional relationships. While social media sites work smoothly most of the time, even the biggest and most popular of them can have issues, and LinkedIn is no exception.
Jon Loomer
APRIL 10, 2022
Have you ever noticed that metric totals in Facebook Ads Manager don’t appear? It’s frustrating for many advertisers since this seems like an intermittent and inconsistent issue. Let’s discuss why this happens and what to do about it… Why it Happens. Here’s the situation in Ads Manager. It may appear as a bug… This happens when you utilize multiple attribution settings for different campaigns.
Amy Porterfield
APRIL 14, 2022
Why your income potential has everything to do with your mindset Question for you, friend. When you first started your business, what made you most excited? Let me guess — building something incredible, having the opportunity to help others and give back, and being your own boss topped the list. And while I’m sure making […]. The post #451: Money Mindset Must-Haves For Every Entrepreneur With Anthony O’Neal appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
APRIL 12, 2022
TikTok's opening the door to expanded AR creativity - though it's doing so with user wellbeing in mind.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
APRIL 11, 2022
B2B, despite what many believe, moves at a fast pace. You have to be able to monitor and understand what your competition is doing to stay one step ahead. In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies.
Jon Loomer
APRIL 13, 2022
I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. If you aren’t using custom conversions , it’s time to start. There’s really no excuse. Quick Refresh. First, a very brief reminder about what custom conversions are, in the simplest terms.
Sprout Social
APRIL 12, 2022
When was the last time you looked at your Facebook Page’s settings? A month? A year? Whenever you first set up your Page? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strateg
Social Media Today
APRIL 14, 2022
The capacity to search Reddit comments will significantly enhance the platform's value as a research tool.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Hootsuite
APRIL 11, 2022
Do you have a trusted box of TikTok tools? If not, it’s time to build one. As of 2021, TikTok had 78.7 million users in the US alone. And it’s projected to reach 89.7 million users by 2023. The app keeps growing its user base with no sign of slowing down. For you, that means more opportunities to reach your audience. But with opportunity comes competition.
Socially Sorted
APRIL 14, 2022
If you're looking for meme templates then you are in the right place. Use these fun Canva Meme Templates to add some fun and light-heartedness to your social media posts… and make them relatable. Social Media doesn't have to be serious and educational ALL the time. You can have a bit of fun with it […]. The post 10 Fun Meme Templates to Make Your Posts Relatable appeared first on Socially Sorted.
Amy Porterfield
APRIL 12, 2022
Failure to launch is not the end of the world, it’s an opportunity to do better Say this outloud: Failed launches happen, and it's ok when they do. Say it again, and this time, actually believe it! It’s true, friend — failed launches are simply a part of being a digital marketer, and you’ve just […]. The post #450: How to Bounce Back After a Disappointing Launch appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
APRIL 12, 2022
YouTube's offering new caption editing capacity, while TikTok's rolling out auto-captions by default.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
APRIL 12, 2022
Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly.
For Real Social Workers
APRIL 14, 2022
The World is Going Bonkers. The world is going bonkers, and it may feel like you are too. Stress is compounding daily. We are bombarded with negative news, messages and images that increase stress and anxiety. So, how can we Reset? The answer is Retreat. In a recent episode of “Stress Talk” Live with Marcyline we kicked off the month with a discussion about the benefits of planned retreats.
Hootsuite
APRIL 12, 2022
With more than one billion users , TikTok is an amazing platform for connecting with audiences. But why stop there? If your videos are winning fans on TikTok, you may want to share them as Instagram Reels or crosspost them as part of your social media marketing strategy too. When you download a video from TikTok, you’ll notice that it includes a watermark.
Social Media Today
APRIL 11, 2022
French social app BeReal is the latest trending connection tool - which will likely get Meta's attention.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Your Escape From 9 to 5
APRIL 15, 2022
If you are ever looking for a way to spice up your resume or wanting to make it look less boring then consider a visual CV. The benefits are numerous – you will make an impression on your potential employer, they might even thank you later for saving them some time. Imagine how long it takes for someone to read through a traditional resume, maybe 10 to 15 minutes depending on the industry and how detailed the resume is.
BeingOptimist
APRIL 10, 2022
This article will teach you how to unblock on snapchat. Before going forward it is a must for us to know that Snapchat turned out as the most used social application by teenagers recently. And here is why. The application has an amazing collection of filters, features, emojis and so much more. The app lets you send messages to other users which deletes after they have seen them and it is irretrievable.
Forbes Social Media
APRIL 14, 2022
Twitter could run out of options and need to find a so-called white knight, a friendly buyer that it views as more suitable than the electric-car mogul.
Social Media Today
APRIL 12, 2022
The new initiative will enable publishers to connect their RSS feed into Snap to keep their Stories up to date.
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Discover just how easy it is to boost SEO with social media.
Ignite Social Media
APRIL 12, 2022
Sprout Social and Salesforce Announce Their Surprising Partnership. We recently came across a press release that surprised us with the following headline: Salesforce and Sprout Social partner to manage full social media presence. Upon reviewing the article, it became clear they’re positioning Sprout as a tool to enable Salesforce customers to help deliver a seamless connection with their audiences.
Sprout Social
APRIL 11, 2022
You’ve probably been hearing the terms blockchain, crypto and non-fungible tokens (NFTs) thrown around a lot lately. What you may not know is they’re part of the greatest shift in the internet since the advent of Facebook. An evolution known as web3. I’ll spare you the technical jargon around blockchain technology—the foundation for web3—there are countless articles that cover that ground.
Forbes Social Media
APRIL 14, 2022
Facebook stock faces a permanent change due to third-party data being a significant source of revenue. Facebook’s business model is fairly complex in how the company collects data, which is why investors are not able to differentiate between Facebook and how other mobile ad companies. READ MORE.
Social Media Today
APRIL 12, 2022
The acquisition will help Twitter alert users to the most relevant content in the app in real-time.
Pixlee
APRIL 11, 2022
The internet is changing swiftly and profoundly. With the rise of Web 3.0 and the metaverse , we can expect plenty more progress over the coming months and years. This will be particularly notable in the way we interact with brands and make purchases online. But what exactly is the metaverse, and what will be its impact on ecommerce? The Metaverse. Put simply, the metaverse is a quickly developing, enhanced version of the internet we know.
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