Sat.Feb 15, 2020 - Fri.Feb 21, 2020

What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.

Facebook Launches New Creator Studio Mobile App

Social Media Today

Facebook has launched a new Creator Studio app, providing more insights, editing and posting tools on the go

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products.

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A 7-Step Guide: How to Write a Winning Scholarship Essay?

SocialFish

Writing a scholarship essay is never easy. Not only it takes time, creativity, and skills to reflect your thoughts on a paper; it also puts too much pressure on students because an essay is what defines whether they will get a scholarship or not.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

8 of the Coolest Jobs for Animal Lovers

The Realtime Report

8 of the Coolest Jobs for Animal Lovers. Working with animals and devoting your life to our furry, or scaly, friends is one of the most rewarding journeys to embark on. So, if you have always had a love for animals, then you’ve come to the right place!

More Trending

Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

The search algorithm update BERT helps Google better understand natural language for search results. So, what does this mean to marketers?

The State of Social Ad Spend 2020

Ignite Social Media

Source: Adobe. When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39

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Automated System Can Rewrite Outdated Sentences In Wikipedia

The Realtime Report

Automated System Can Rewrite Outdated Sentences In Wikipedia. A system created by MIT researchers could be used to automatically update factual inconsistencies in Wikipedia articles, reducing time and effort spent by human editors who now do the task manually.

5 TED Talks Every Social Media Pro Should Watch

Social Media Today

Get a better understanding of the processes and implications of social media adoption, and why that matters for business, with these TED Talks sessions

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Agencies Can Win Social Media with Shared Calendars

agora pulse

Agencies, want a simple way to collaborate with your clients on social media content? Then try Agorapulse’s new shared calendars. Social media agencies are constantly looking for ways to set themselves apart.

How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020.

Essential Business Solutions For Growth

The Realtime Report

Essential Business Solutions For Growth. There’s an old adage in business: if you’re not growing, you’re dying. That may sound a bit harsh, but in many cases, it proves to be true.

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Twitter Acquires Chroma Labs, the Team Behind Stories Editing App 'Chroma Stories'

Social Media Today

Twitter has acquired the team behind Stories editing tool 'Chroma Stories', which provides a range of stylistic frames and filter options for your Stories frames

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Cost Benefit of Hiring a DUI Lawyer

Socialmedia.biz

It may surprise you to find out that Kansas DUI laws are some of the most severe in the USA. Most states ramp up charges according to number of offenses, so a first-time offense will have fewer consequences than a third-time offense.

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140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like the cilantro in your salsa: you could use dried-out flakes, but—why would you? If you’re looking to impress, you want to source the freshest available.

6 Creative Marketing Techniques to Boost Business

The Realtime Report

6 Creative Marketing Techniques to Boost Business. Companies that opt for creativity grab prospect’s attention faster. The marketing technique cuts through the rife competition to guarantee engagement. For instance, IHOP changed its name to IHOB to draw attention to its ultimate steak burgers.

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Zuckerberg Disputes Facebook's Role in Societal Division at Munich Security Conference

Social Media Today

Facebook CEO Mark Zuckerberg has defended the platform's efforts in addressing political manipulation, while also disputing the significance of the role it's played in exacerbating societal division

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Factors Of Success For New Product Development

Socialmedia.biz

When you are designing a new product, you must create a plan for that product’s development. You can organize your company based on the tips that you see, and you can train your staff to manage the job properly.

How to Kick Off Your Social Media Commerce Strategy in 2020

Meltwater

Now more than a decade after the launch of Instagram, Pinterest, and Facebook, social media has become central to the customer shopping experience online—from discovery all the way to purchase.It's s no… Read More >>>. Marketing Product Development Social Media

The Hidden Truth Behind Instagram’s AI Technology

The Realtime Report

The Hidden Truth Behind Instagram’s AI Technology. Andrew Krynin and Daria Dmytrenko.

Facebook Is Offering Free Advice and Assistance to Businesses Impacted by Australian Bushfires

Social Media Today

Facebook will run a series of workshops in bushfire impacted communities, while it's also offering one-on-one assistance for businesses affected by the fires

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

6 Quick Steps: How To Delete WhatsApp Group Permanently

BeingOptimist

Today in this article I will let you know the latest tips & tricks about how to delete WhatsApp group permanently. Before beginning, it is very important for us to know a few essential details about our journey from SMS to WhatsApp. Let us start now.

10 Instagram Grid Examples to Creatively Level-up Your Feed

Later

Perfecting your Instagram grid can feel like a challenge, but it’s one strategy that can really pay off! While you have to consider your business goals and content style to get it right, a planned out grid and Instagram aesthetic is a guaranteed way to get more followers.

A Business Guide to Conducting Effective Meetings

The Realtime Report

A Business Guide to Conducting Effective Meetings. Encouraging teamwork and sharing information are some of the top benefits of conducting business meetings. You may believe gathering all your employees will drain your organization’s productivity, but that’s far from the truth.

Pinterest Publishes Data on Trending Searches by Women

Social Media Today

Pinterest has published a new report which looks at trending searches among female users, and what they mean with respect to how the platform is being utilized by women

#303: The One Episode I Didn’t Want to Record

Amy Porterfield

The title says it all. This is an episode, I definitely didn’t want to record… at first! But then I got to thinking, and I knew that sharing this experience with you, and being vulnerable was only going to help and benefit you and your business in the long run. Here’s what happened. I got […].

New! Schedule a First Comment on Instagram with Later

Later

Want to reap the benefits of Instagram hashtags without crowding your caption? The ability to schedule your first comment on Instagram has been one of our most requested features from the Later community, so we’re thrilled to officially launch it today!

Pack Like A Pro! How to Ship Products to Customers

The Realtime Report

Pack Like A Pro! How to Ship Products to Customers. Online companies bring in billions of dollars in revenue each year. If you are selling physical products, one of the important parts of your business is learning how to ship products to customers.

Twitter's Testing a New Notification Tag on Identified Misinformation

Social Media Today

After recently launching tags to signify manipulated media in tweets, Twitter is now also considering new labels for identified misinformation