Sat.Feb 15, 2020 - Fri.Feb 21, 2020

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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier.

Fashion 409
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Interview with Influencer Summit Emcee and Speaker, Jim Tobin, CEO of Carusele

Social Media Strategies Summit

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. We asked him a few questions about what makes an influencer campaign work, how to create a meaningful influencer marketing strategy, and what he wishes influencers would stop doing.

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8 of the Coolest Jobs for Animal Lovers

The Realtime Report

8 of the Coolest Jobs for Animal Lovers. Working with animals and devoting your life to our furry, or scaly, friends is one of the most rewarding journeys to embark on. So, if you have always had a love for animals, then you’ve come to the right place! Whether you are just starting out in a career, or want to finally pursue your passions, you first need to know what jobs there are out there besides becoming a veterinarian.

Exercises 224
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Twitter Acquires Chroma Labs, the Team Behind Stories Editing App 'Chroma Stories'

Social Media Today

Twitter has acquired the team behind Stories editing tool 'Chroma Stories', which provides a range of stylistic frames and filter options for your Stories frames.

Team 217
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The State of Social Ad Spend 2020

Ignite Social Media

Source: Adobe. When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39 billion and then Pinterest at $1 billion. Let’s break down the state of social ad spend.

Buy 151
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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

The search algorithm update BERT helps Google better understand natural language for search results. So, what does this mean to marketers? Thanks to modern technology, today’s consumers like to speak their questions directly into a device, making it hard for Google to interpret a more spontaneous spoken query. This is why Google has been constantly working on improving its understanding of natural language as a whole and voice search queries in particular.

More Trending

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Pinterest Publishes Data on Trending Searches by Women

Social Media Today

Pinterest has published a new report which looks at trending searches among female users, and what they mean with respect to how the platform is being utilized by women.

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How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Users will soon notice a new option for controlling the number of conversation participants on the compose screen: Global (anyone can reply), Group (people the user follows and mentions), Panel (people specifically mentioned in the tweet), and Statement (no replies).

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When And Where Will #TeamTrees Plant 21.5 Million Crowdfunded Trees?

Forbes Social Media

Two months after reaching one of the most ambitious crowdfunding goals in YouTube history, #TeamTrees is getting closer to delivering on behalf of its 800,000+ unique donors.

YouTube 145
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6 Quick Steps: How To Delete WhatsApp Group Permanently

BeingOptimist

Today in this article I will let you know the latest tips & tricks about how to delete WhatsApp group permanently. Before beginning, it is very important for us to know a few essential details about our journey from SMS to WhatsApp. Let us start now. Also, Read How To Delete Pinterest Account Permanently. If you remember, in the earlier days we used to buy SMS (Short Message Service) packs to communicate with our friends, family, and colleagues.

Groups 142
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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LinkedIn Launches New 'Featured' Section on Profiles to Highlight Key Achievements and Links

Social Media Today

LinkedIn is rolling out a new section which will enable users to showcase key achievements and updates in a 'Featured' element at the top of their profile.

Features 217
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Why brands need a social media monitoring strategy

Sprout Social

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to switch between so many separate apps to make sure you’re on top of it all.

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How to Brand Your Blog: 5 Tested Tips

Blog2Social

If you have a blog, you have a brand. A strong brand is a great start for successful blogging, a weak brand will make your blog feel generic and unauthentic. Be honest, be consistent and your readers will appreciate your blog. Der Beitrag How to Brand Your Blog: 5 Tested Tips erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

Tips 133
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#303: The One Episode I Didn’t Want to Record

Amy Porterfield

The title says it all. This is an episode, I definitely didn’t want to record… at first! But then I got to thinking, and I knew that sharing this experience with you, and being vulnerable was only going to help and benefit you and your business in the long run. Here’s what happened. I got […]. The post #303: The One Episode I Didn’t Want to Record appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 124
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Twitter Adds New Option to Add New Tweets Into Old Tweet Threads

Social Media Today

Twitter has added a new way to quickly link a new tweet to one of your older updates, enabling you to build on your older tweet threads and add more context.

Twitter 217
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Your guide to Pinterest ad targeting success

Sprout Social

A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck

Types 124
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Automated System Can Rewrite Outdated Sentences In Wikipedia

The Realtime Report

Automated System Can Rewrite Outdated Sentences In Wikipedia. A system created by MIT researchers could be used to automatically update factual inconsistencies in Wikipedia articles, reducing time and effort spent by human editors who now do the task manually. Wikipedia comprises millions of articles that are in constant need of edits to reflect new information.

Wikipedia 103
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Google Withdraws EU Privacy Protections From Britain

Forbes Social Media

Google is set to move British user accounts and data from the EU to the US, taking them out of the EU's General Data Protection Regulation (GDPR).

Privacy 131
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 TED Talks Every Social Media Pro Should Watch

Social Media Today

Get a better understanding of the processes and implications of social media adoption, and why that matters for business, with these TED Talks sessions.

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6 steps to create an org-wide social listening strategy

Sprout Social

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy

Strategy 119
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How Agencies Can Win Social Media with Shared Calendars

agora pulse

Agencies, want a simple way to collaborate with your clients on social media content? Then try Agorapulse’s new shared calendars. Social media agencies are constantly looking for ways to set themselves apart. It is amazing to think that just over a decade ago social media management wasn’t even a career. Today, it is a thriving business model!

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The Factors Of Success For New Product Development

Socialmedia.biz

When you are designing a new product, you must create a plan for that product’s development. You can organize your company based on the tips that you see, and you can train your staff to manage the job properly. As you prepare to launch a new product, you must let everyone know what they are doing, how much money has been set aside for the project, and how long it will take to create the product, test it, and market it.

Products 102
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Twitter's Testing a New Notification Tag on Identified Misinformation

Social Media Today

After recently launching tags to signify manipulated media in tweets, Twitter is now also considering new labels for identified misinformation.

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Say Hello to the New Oktopost

Oktopost

From day one, Oktopost is constantly evolving. We’re adding new features almost every week. So once in a while this happens: the platform outgrows its user interface – meaning that the current design can no longer comfortably accommodate changes without affecting the usability of the app. 2019 was a great year for us in terms of adding new things to the platform, such as the People Database and Approval Workflows.

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#302B: Your VIP Backstage Pass To The Best Entrepreneurial Advice

Amy Porterfield

What if I gave you a backstage pass to my annual event, The Entrepreneur Experience? Well, in this episode, that’s exactly what we’re going to do! In October 2019, Rachel Hollis, Stu McLaren, Jasmine Star, and Gina Gomez joined me in San Diego, along with over 600 entrepreneurs from every walk of life, for this […]. The post #302B: Your VIP Backstage Pass To The Best Entrepreneurial Advice appeared first on Amy Porterfield | Online Marketing Expert.

Eventful 110
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A Business Guide to Conducting Effective Meetings

The Realtime Report

A Business Guide to Conducting Effective Meetings. Encouraging teamwork and sharing information are some of the top benefits of conducting business meetings. You may believe gathering all your employees will drain your organization’s productivity, but that’s far from the truth. The key to get the most out of these events is focusing on conducting effective meetings.

Meeting 91
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Snapchat Launches 'Swipe up to Call' Ads in the US

Social Media Today

After launching its new 'Swipe Up to Call' ad option in the Middle East last December, Snap is now offering the same to US businesses.

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Cost Benefit of Hiring a DUI Lawyer

Socialmedia.biz

It may surprise you to find out that Kansas DUI laws are some of the most severe in the USA. Most states ramp up charges according to number of offenses, so a first-time offense will have fewer consequences than a third-time offense. However, in Kansas, a first-time DUI offense can have a dramatic outcome with regards to your freedom, license, and insurance rates.

Cost 96
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13 of the Best Free Social Media Management Tools

Later

Want to know what free social media management tools the top industry pros can’t live without? We’ve got you covered! Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. Here are some of the best free social media management tools, apps, and software that many successful brands swear by: #1 Free Social Media Management Tools: Later.

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Pack Like A Pro! How to Ship Products to Customers

The Realtime Report

Pack Like A Pro! How to Ship Products to Customers. Online companies bring in billions of dollars in revenue each year. If you are selling physical products, one of the important parts of your business is learning how to ship products to customers. Failing to get products to customers on time can put a bad taste in people’s mouths and make them want to do business with your competition.

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How to Convert Your Social Media Leads: 4 Useful Tools

Social Media Today

Are you converting your social media leads? Check out these 4 useful tools to help you boost your conversion rates for social media leads.