Sat.Feb 15, 2020 - Fri.Feb 21, 2020

What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products.

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8 of the Coolest Jobs for Animal Lovers

The Realtime Report

8 of the Coolest Jobs for Animal Lovers. Working with animals and devoting your life to our furry, or scaly, friends is one of the most rewarding journeys to embark on. So, if you have always had a love for animals, then you’ve come to the right place!

5 TED Talks Every Social Media Pro Should Watch

Social Media Today

Get a better understanding of the processes and implications of social media adoption, and why that matters for business, with these TED Talks sessions

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

The search algorithm update BERT helps Google better understand natural language for search results. So, what does this mean to marketers?

A 7-Step Guide: How to Write a Winning Scholarship Essay?


Writing a scholarship essay is never easy. Not only it takes time, creativity, and skills to reflect your thoughts on a paper; it also puts too much pressure on students because an essay is what defines whether they will get a scholarship or not.

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Facebook Launches New Creator Studio Mobile App

Social Media Today

Facebook has launched a new Creator Studio app, providing more insights, editing and posting tools on the go

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How Agencies Can Win Social Media with Shared Calendars

agora pulse

Agencies, want a simple way to collaborate with your clients on social media content? Then try Agorapulse’s new shared calendars. Social media agencies are constantly looking for ways to set themselves apart.

The State of Social Ad Spend 2020

Ignite Social Media

Source: Adobe. When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms. Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39

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6 Creative Marketing Techniques to Boost Business

The Realtime Report

6 Creative Marketing Techniques to Boost Business. Companies that opt for creativity grab prospect’s attention faster. The marketing technique cuts through the rife competition to guarantee engagement. For instance, IHOP changed its name to IHOB to draw attention to its ultimate steak burgers.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Tests New Format for Separate Facebook Stories Discovery Page

Social Media Today

Facebook is testing out a new format for its Stories discovery page, which uses larger panels for selected stories

13 of the Best Free Social Media Management Tools


Want to know what free social media management tools the top industry pros can’t live without? We’ve got you covered! Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social.

How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020.

6 Quick Steps: How To Delete WhatsApp Group Permanently


Today in this article I will let you know the latest tips & tricks about how to delete WhatsApp group permanently. Before beginning, it is very important for us to know a few essential details about our journey from SMS to WhatsApp. Let us start now.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Twitter Acquires Chroma Labs, the Team Behind Stories Editing App 'Chroma Stories'

Social Media Today

Twitter has acquired the team behind Stories editing tool 'Chroma Stories', which provides a range of stylistic frames and filter options for your Stories frames

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Instagram Tests New Chronological Feed with “Latest Posts” Prototype


The Instagram chronological feed could be making a comeback! A new “Latest Posts” feature has been spotted deep in the app’s code and could reveal the return of the Instagram chronological feed.

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Automated System Can Rewrite Outdated Sentences In Wikipedia

The Realtime Report

Automated System Can Rewrite Outdated Sentences In Wikipedia. A system created by MIT researchers could be used to automatically update factual inconsistencies in Wikipedia articles, reducing time and effort spent by human editors who now do the task manually.

Cost Benefit of Hiring a DUI Lawyer

It may surprise you to find out that Kansas DUI laws are some of the most severe in the USA. Most states ramp up charges according to number of offenses, so a first-time offense will have fewer consequences than a third-time offense.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

LinkedIn Launches New 'Featured' Section on Profiles to Highlight Key Achievements and Links

Social Media Today

LinkedIn is rolling out a new section which will enable users to showcase key achievements and updates in a 'Featured' element at the top of their profile

New! Schedule a First Comment on Instagram with Later


Want to reap the benefits of Instagram hashtags without crowding your caption? The ability to schedule your first comment on Instagram has been one of our most requested features from the Later community, so we’re thrilled to officially launch it today!

Essential Business Solutions For Growth

The Realtime Report

Essential Business Solutions For Growth. There’s an old adage in business: if you’re not growing, you’re dying. That may sound a bit harsh, but in many cases, it proves to be true.

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The Factors Of Success For New Product Development

When you are designing a new product, you must create a plan for that product’s development. You can organize your company based on the tips that you see, and you can train your staff to manage the job properly.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Twitter's Testing a New Notification Tag on Identified Misinformation

Social Media Today

After recently launching tags to signify manipulated media in tweets, Twitter is now also considering new labels for identified misinformation

10 Instagram Grid Examples to Creatively Level-up Your Feed


Perfecting your Instagram grid can feel like a challenge, but it’s one strategy that can really pay off! While you have to consider your business goals and content style to get it right, a planned out grid and Instagram aesthetic is a guaranteed way to get more followers.

How to Brand Your Blog: 5 Tested Tips


If you have a blog, you have a brand. A strong brand is a great start for successful blogging, a weak brand will make your blog feel generic and unauthentic. Be honest, be consistent and your readers will appreciate your blog.

Say Hello to the New Oktopost


From day one, Oktopost is constantly evolving. We’re adding new features almost every week. So once in a while this happens: the platform outgrows its user interface – meaning that the current design can no longer comfortably accommodate changes without affecting the usability of the app.

How to Convert Your Social Media Leads: 4 Useful Tools

Social Media Today

Are you converting your social media leads? Check out these 4 useful tools to help you boost your conversion rates for social media leads

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A Business Guide to Conducting Effective Meetings

The Realtime Report

A Business Guide to Conducting Effective Meetings. Encouraging teamwork and sharing information are some of the top benefits of conducting business meetings. You may believe gathering all your employees will drain your organization’s productivity, but that’s far from the truth.

Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies


Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier.

When And Where Will #TeamTrees Plant 21.5 Million Crowdfunded Trees?

Forbes Social Media

Two months after reaching one of the most ambitious crowdfunding goals in YouTube history, #TeamTrees is getting closer to delivering on behalf of its 800,000+ unique donors

Twitter Adds New Option to Add New Tweets Into Old Tweet Threads

Social Media Today

Twitter has added a new way to quickly link a new tweet to one of your older updates, enabling you to build on your older tweet threads and add more context

Pack Like A Pro! How to Ship Products to Customers

The Realtime Report

Pack Like A Pro! How to Ship Products to Customers. Online companies bring in billions of dollars in revenue each year. If you are selling physical products, one of the important parts of your business is learning how to ship products to customers.